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The Mission Statement
         Workshop (part 1)


       © Vikram Rangala (vikram@thenewcapitalist.org)
Creative Commons: distribute unaltered for non-commercial use.
 Email if you're interested in a live, expanded mission workshop
Example: Jerry Maguire
Dorothy: "I care about the job, but mostly I just
  want to be inspired. What you wrote inspired
    me. I'm working with you because of that
           memo. I loved that memo."
     Jerry: “It was a mission statement.”
 Mission statement written before screenplay
      http://www.thisisawar.com/PurposeJerry.htm
A Thought Experiment

  Source: The Soul’s Code, James Hillman
         Drawn from Plato’s Republic
 Before we are born, our souls choose the
   circumstances of our birth and enter this
             world for a purpose.
If so, our job is to discover something that
       already exists and is in progress.
Mission Statements

 Tell us who we are and what we’re
               living for.
 Unchanging center in the midst of
                change.
Commitments. Promises to ourselves
      and those who matter to us.
  Give us a vision on which to act.
Mission Statements

      Must be written,
    not just thought about.
  Must be revised regularly.
Must be individual and unique.
Must resonate deep within us.
Mission Statements
 For individuals, families, companies,
          organizations, nations
     Declaration of Independence
      Like a nation’s Constitution
     A place to go when in doubt
A source of guidance, inspiration, and
   connection to something greater
Some quotes
 All that we are is the result of what we have
 thought. Our thoughts of today determine our
life of tomorrow. Life is a creation of the mind.
                     —The Buddha
Some quotes
Nothing happens unless first a dream.
             —Carl Sandburg
Some quotes
All great deeds and all great thoughts have a
      ridiculous beginning. —Albert Camus
Some quotes
Where there is no vision, the people perish...
                —Proverbs, 29:18
Some quotes
It is only with the heart that one can see rightly;
       what is essential is invisible to the eye.
               —Antoine de Saint-Exupéry
Some quotes
You reach a certain age where you’re no longer
  waiting for the man you’re going to become.
 You better start being the man you want to be.
     —Bruce Springsteen, 60 Minutes interview,
                      1/21/96
Some quotes
Ask, and it shall be given you; seek, and ye shall
   find; knock, and it shall be opened unto you:
 For every one that asketh receiveth; and he that
    seeketh findeth; and to him that knocketh it
                   shall be opened.
          —The Book of Matthew 7:7-8 (KJV)
Some quotes
Some men see things as they are, and say, “Why?”
      I dream of things that never were,
          and say, “Why not?”
           —George Bernard Shaw,
         quoted by Robert F. Kennedy
Some quotes
We must become
   the change
 we wish to see.

 —Mohandas Gandhi
Some quotes
   Whatever you can do,
or dream you can, begin it.
    Boldness has genius,
  power, and magic in it.

—Johann Wolfgang von Goethe
Writing a Mission Statement
A way to explore your mind and learn to trust it.
  Trusting one’s mind is a basic skill for writers
                   and leaders.
      Ernest Hemingway put it this way:
         “What every writer needs is
     a built-in, shock-proof, shit detector.”

Recognize and exchange illusions for something
              closer to the truth.
Questions
What do you dream about? What dream do
 you have that no one knows about? What
   would give you great pain, years from
   now, to say “I never did ________.”?
        Why would it be painful?
Questions
If you had a week to live, what would
 you absolutely have to do, to feel you
    had made the most of your life?
   Why? What if you had a month, six
            months, a year?
Questions
What do you secretly suspect you’d be
   very good at if you ever had the
  chance? How would you feel if you
           actually did it?
Questions
When someone a hundred years from
 now says your name, what feelings
 would you want that person to feel?
   Will your name be a source of
       strength, just to say it?
Questions

 What do you value most in life?
  What values are you absolutely
  committed to standing for? What
    would pain you if others said,
“He/she doesn’t care about _____?”
Questions
How do you want to contribute to others in
              the future?
 What do you have to offer right now to
    someone who walks into the room
             needing help?
Questions

Whose life really inspires you? Why?
  Whose life scares you? What if your
life began to resemble either of these
         in significant ways?
      What would be the signs?
     What would you do about it?
Questions

What injustices will you fight against?
Questions
What painful or negative experiences have you
 had which could potentially make you stronger,
     more capable, wiser, and better able to
         contribute positively to others?
How would it feel to turn those experiences into
 sources of strength? What pain will you feel ten
years from now if you have not turned them into
                sources of power?
Final Question
It's hard to answer and may sound strange, but it
      will be a source of great power for you...
What are you pretending
     not to know?

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Write a Mission Statement

  • 1. The Mission Statement Workshop (part 1) © Vikram Rangala (vikram@thenewcapitalist.org) Creative Commons: distribute unaltered for non-commercial use. Email if you're interested in a live, expanded mission workshop
  • 2. Example: Jerry Maguire Dorothy: "I care about the job, but mostly I just want to be inspired. What you wrote inspired me. I'm working with you because of that memo. I loved that memo." Jerry: “It was a mission statement.” Mission statement written before screenplay http://www.thisisawar.com/PurposeJerry.htm
  • 3. A Thought Experiment Source: The Soul’s Code, James Hillman Drawn from Plato’s Republic Before we are born, our souls choose the circumstances of our birth and enter this world for a purpose. If so, our job is to discover something that already exists and is in progress.
  • 4. Mission Statements Tell us who we are and what we’re living for. Unchanging center in the midst of change. Commitments. Promises to ourselves and those who matter to us. Give us a vision on which to act.
  • 5. Mission Statements Must be written, not just thought about. Must be revised regularly. Must be individual and unique. Must resonate deep within us.
  • 6. Mission Statements For individuals, families, companies, organizations, nations Declaration of Independence Like a nation’s Constitution A place to go when in doubt A source of guidance, inspiration, and connection to something greater
  • 7. Some quotes All that we are is the result of what we have thought. Our thoughts of today determine our life of tomorrow. Life is a creation of the mind. —The Buddha
  • 8. Some quotes Nothing happens unless first a dream. —Carl Sandburg
  • 9. Some quotes All great deeds and all great thoughts have a ridiculous beginning. —Albert Camus
  • 10. Some quotes Where there is no vision, the people perish... —Proverbs, 29:18
  • 11. Some quotes It is only with the heart that one can see rightly; what is essential is invisible to the eye. —Antoine de Saint-Exupéry
  • 12. Some quotes You reach a certain age where you’re no longer waiting for the man you’re going to become. You better start being the man you want to be. —Bruce Springsteen, 60 Minutes interview, 1/21/96
  • 13. Some quotes Ask, and it shall be given you; seek, and ye shall find; knock, and it shall be opened unto you: For every one that asketh receiveth; and he that seeketh findeth; and to him that knocketh it shall be opened. —The Book of Matthew 7:7-8 (KJV)
  • 14. Some quotes Some men see things as they are, and say, “Why?” I dream of things that never were, and say, “Why not?” —George Bernard Shaw, quoted by Robert F. Kennedy
  • 15. Some quotes We must become the change we wish to see. —Mohandas Gandhi
  • 16. Some quotes Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it. —Johann Wolfgang von Goethe
  • 17. Writing a Mission Statement A way to explore your mind and learn to trust it. Trusting one’s mind is a basic skill for writers and leaders. Ernest Hemingway put it this way: “What every writer needs is a built-in, shock-proof, shit detector.” Recognize and exchange illusions for something closer to the truth.
  • 18. Questions What do you dream about? What dream do you have that no one knows about? What would give you great pain, years from now, to say “I never did ________.”? Why would it be painful?
  • 19. Questions If you had a week to live, what would you absolutely have to do, to feel you had made the most of your life? Why? What if you had a month, six months, a year?
  • 20. Questions What do you secretly suspect you’d be very good at if you ever had the chance? How would you feel if you actually did it?
  • 21. Questions When someone a hundred years from now says your name, what feelings would you want that person to feel? Will your name be a source of strength, just to say it?
  • 22. Questions What do you value most in life? What values are you absolutely committed to standing for? What would pain you if others said, “He/she doesn’t care about _____?”
  • 23. Questions How do you want to contribute to others in the future? What do you have to offer right now to someone who walks into the room needing help?
  • 24. Questions Whose life really inspires you? Why? Whose life scares you? What if your life began to resemble either of these in significant ways? What would be the signs? What would you do about it?
  • 25. Questions What injustices will you fight against?
  • 26. Questions What painful or negative experiences have you had which could potentially make you stronger, more capable, wiser, and better able to contribute positively to others? How would it feel to turn those experiences into sources of strength? What pain will you feel ten years from now if you have not turned them into sources of power?
  • 27. Final Question It's hard to answer and may sound strange, but it will be a source of great power for you...
  • 28. What are you pretending not to know?