An outdoor advertising OOH digital platform. Part of the Smart City Surveillance Program, SmartGrid deploys Smart Poles with an IoT platform to acquire traffic and weather data. Large LED screens allow advertisements to be scheduled and played at street corners and bus stops.

1. Outdoor Advertising Made
Simple and Smart
ADVERTISE SMARTER
Digital Media
SmartGrid
What Makes
UsDifferent
Highly
Attractive
Pricing
Hyper-Local
Advertising
Technology
Data
Analytics
Digital Outdoor Advertising.
Anytime, Anywhere.
Captive Audience.
Pay-as-you-go.
Live Viewership Metrics.
SmartGrid Advertising Screens provide outdoor
advertising services around the clock in ideal
locations to captive target audience. We cater to a
wide array of marketing requirements, such as,
promoting businesses, spreading updates about
events, timely public messages and much more.
We focus on hyper-local advertising
because in our experience that is often one
of the most successful methods. Narrowing
down the target audience to a specific
geographic area helps garner maximum
eyeballs, and thus gives a boost to your
business. You choose the location and time
because your advertisement is just a click
away.
We place great importance in transparent
pricing practices. So that our clients know
exactly what they are paying for in each
service and facility. Pay the fair amount for
the advertisement quality, format, timing,
location, duration of advertisement and
last but not least - the number of slots you
book.
The IOT technology used in SMARTOOH
has been developed over a period of 15
years. It provides predictive and actionable
business intelligence. Our devices are
capable of working on a range as low as
2G network. The updates and upgrades
can be managed through remote servers -
allowing access and maintenance regularly.
The analytics capability of the units allows
us to deliver solutions specifically designed
for today’s marketer. The engine comes
with the technology that enables analysis
and visualization of structured data to
improve marketers’ decision making.
Companies can have access to their
consumers’ viewership to drive their
strategy and enable improved engagement,
greater retention and higher conversion.
Study shows that
people are more
likely to click on ads
only when they
have already seen it
being advertised
somewhere else
82% of viewers
look for
advertised
messages in
public spaces
OTT (over-the-
top) players are
expected to spend
` 350-400 crore
on out-of-home
(OOH) advertising
alone in the
coming year
Ad spending
for OOH in
India to soar
46% by 2021

2. TM
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C3/8 Rakshalekha Society, Lane 6, Koregaon Park, Pune,Maharashtra - 411001
Benefits Of Advertising On SMARTOOH
Digital signage saves time and
cost on labor for printing or
trying to communicate through
other mediums. It is an
organized and concise
framework where one can
manage to put anything they
wish to onto these signs, right
from news feeds to
photographs, event updates or
festivals.
According to research, sales
revenue enhances due to proper
representations of products and
services. Digital screens bring
about effective rise in traffic to e-
commerce websites and in stores.
An excellent digital promo
comprises of high quality images
and quality content which can
echo with the audiences need and
in turn generates traffic.
Social and digital media is
utilized by almost everyone
today, effective customer
engagement leads to higher
brand image and raises the
brands equity. Prompt increment
in business revenue is the effect
of brand equity. An ambient
environment with excellent
merchandise leads to higher
profits, digital signs embark on to
these attributes to deliver the
said results.
Increased Profitability
Higher Traffic
Increased Brand
Visibility And Image
Saves Time And Has
Mass Reach
Provides predictive and
actionable Business
Intelligence
TechnologyVehicle Count,
People Count, Weather,
Temperature &
Cloud Trend
Devices are capable
of working in 2G
network zones
Over The Air Updates
And Upgrades Through
Remote Servers - Allowing
Remote Access
And Maintenance
Unit captures data on traffic,
weather, pollution levels and footfall
Outdoor Advertising has
revolutionized the industry
with cutting-edge digital
technology and soon will
have premier locations in
the most desired markets
to deliver incredible value,
flexibility, and relevancy.
Rapid urbanization has
put a strong, yet positive
pressure on the
government and the
associated ecosystems to
innovate in the field of
living facilities and come
up with smart solutions to
tackle everyday problems.
At a time when the
increasing crime rates,
road accidents, and sub-
standard living facilities
are haunting the urban
populace, the need for the
government is to generate
public confidence by
building better civic
facilities that have safe
and secure environments.
There has to be a system
to provide proactive
response to panics and
rumours, disasters, or
medical emergencies.
Wireless, IOT, and Big
Data form the three
essential pillars of
SmartGrids aim to provide
state-of the-art’s facilities
and innovations towards
safe cities and towns.
-TiE Pune
Whizable Award for
Bootstrap Hero’
TIECON Pune
20th April 2018
The objective of outdoor is not to
go viral on social, it’s to build
awareness and increase
engagement
- Darcy Keller, Financial Times
Digital signage has become a
great tool apart from TV and
Newspapers to make use of
attractive advertisements and
signs, which helps in lead
generation online as well as in
stores. It creates awareness and
helps in increasing brand visibility.
Advertising static and
video public service
messaging
Image Traffic
Measurement
Technology allows
scalability; cloud-based
and open source
Edge Computing
Model Allows Narrow
Bandwidth
Transmission
Iot Technology
Developed Over
15 Years
Contact No.: +91 20 4121 5555 I E-mail: contactus@smartgridinfra.com
TM
SmartGrid