The document describes Wigzo's Intelligent Marketing Suite, which uses behavioral data and automation to personalize users' experiences and improve marketing outcomes. It tracks users' online behaviors to create profiles and tailor content. Key features include behavioral automation, segmentation, exit intent targeting, email marketing, and integration with CRMs. The suite aims to increase customer acquisition, engagement, retention, and generate qualified leads through personalized, timely messaging.

1. Intelligent Marketing Suite
Behavior  Automation  Real Time

2. Gathering information about the users
Explicitly – through direct user input
Implicitly – through monitoring user interactions
Exploiting this information to create a personalized
experience and improved conversions
Use the Wigzo Marketing Suite to adapt all aspects of the
user journey to reflect user intent, interests or preferences.
How we achieve Personalization
3x Customer Engagement via
Multi-Channel Communication*
11% Increase in Average
Order Value*
34% Increase in Revenues* 23% Increase in Click Through
Rates*

3. • On Site Behavioral Automation
• Funnel Design & Optimization
• Maximizing Opt-In Rates
• Increase Customer Life Time Value, and
Reduce Churn
• Improve Cart Recovery
• Reactivating Dormant Users
Key Performance Indices

4. • Introduce Behavioral Automation.
• Measure customer engagement/ behavior
with an upward trend.
• Refine target group segmentation.
• Nurture and Engage leads.
• Improve Conversion.
• Performance Analysis.
Action Plan and Campaign Summary

5. • People leave traces on your website...
• What pages do they visit? How long do they visit for?
• What search queries are theyusing?
• What products do theybuy?
• What products they put in cart and Don’t buy?
• And Much More…
• User profiling is about making sense of this data
• Helps in gaining an overall understanding of the intent, preferences,
and behavioral patterns of an individual user
• Personalisation exploits user profiles
• filter information and provide personalised communication that
matches the user'sexpectations/intent
User Tracking & Personalization

6. Wigzo decides what to send and when! Just select your messages and define the rules that trigger them.
Wigzo will handle rest for you!
Get the most of your campaigns by implementing our Auto Suggestion Insights

7. • User Mapping
• Segmentation & Automation
• Exit Intent
• Bounce Rate Reduction
• E-mail
• Transactional & Promotional
• Smart Block
• Dynamic E-mail & Onsite Dynamic Content Feed
• Notifications
• Onsite/Push Notifications
• Audience Measurement
• Engagement Score
• Data Storage
• Dedicated Cloud Storage
• CRM
• Data Integration
Product Features

8. Behavioral Automation
Our deep learning algorithms offer a real time
behavioral analysis of the customers.
This helps marketers identify customer behavior and
backs with insights that help them create better conversion
strategies and business decisions.
Increase in Customer Acquisition
With data that improves marketing strategies and business
processes, marketers can boost their customer acquisition
rate and improve the ROI on their marketing budgets.
When you target to your audience with exactly what they
want to see, they are more likely to convert on the
campaign.

9. Increase in Engagement
With our technology, businesses can stay up-to-date with the
changing market data, create better engagement strategies and
hence retain the customers for longer.
Increase in Customer Retention
Brands can monitor their traffic to understand where they
are losing conversions and further optimize their
processes using the data captured by Wigzo.
Better engagement strategies are made only when you
understand who your audience is.

10. Generate Relevant Leads
Create campaigns for different triggers, based on the
behavioral data of the visitor.
With right message being delivered to the right audience at
the right time, helps generate quality leads, that are more
likely to convert with further nurturing.
Make offers more visible
Capture your visitor’s attention by promoting your best sellers
at the right time, with the right message.
Wigzo offers image banners, sliders and overlays that can be
implemented on high traffic pages for redirection to those that
are more likely to drive sales.
Personalize these campaigns further by setting frequency caps
and triggers based on audience segment preferences.

11. Harness Mobile traffic
Majority of your traffic comes from Mobile devices and hence it is
important to deliver a seamless experience to your visitors.
Generate leads by creating contextual campaigns that drive app
downloads, promote best content/offers and more, to boost the
conversion rate from your mobile sites.
Make personalized announcements
A good announcement reaches its target audience at the right
hour without looking too intrusive.
Create personalized announcements to reach out to your
audience for better engagement - bullhorn, top/bottom bars.
You can also test different messages and call-to-actions to
understand what works best for your business.

12. Build your email lists
Email is by far the most effective channel for driving conversions. It
is known to drive in double the transactional value than any other
channel.
Wigzo helps you set up list builders throughout your website, that
target your visitors with contextual messages at the right time -
helping you build your email lists 10X faster.
Identify engaged audience
Look into audience data to identify who are the most engaged
and most likely to convert with the slightest nudge.
Create personalized campaigns that target these users with
contextual messages, by setting up different triggers like
scrolling to the bottom of a page, spending a defined amount of
time on a web page, new vs returning visitor and more.

13. Send leads to your CRM
Keep your lead systems organized and updated in real time with
Wigzo.
● Integrations with all popular CRMs
● Easy setup with Custom/In-house CRMs
● Option to not save data on Wigzo
Reduce Cart Abandonment
Online shoppers tend to abandon their cart items in order to
look for better deals. Target these visitors with cart
abandonment campaigns before they leave.
Offer them a timely additional discount or an offer that’s tailor
made for them. This reduces cart abandonment rates and
improves the overall revenue your store generates.
Reduce Bounce Rate from specific pages
Target your exiting visitors with Exit intent and custom
campaigns that are designed to make them stay longer and
eventually lead to conversion.

14. The best marketing doesn't feel like marketing
Its more about interaction and engagement
- Make the prospect a happy buyer -

15. marketing@wigzo.com
Thank You