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New Trail Consulting - Channel partnership initiatives

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We have set up distributors and Channel partners for many US companies (life sciences, diagnostics and medical devices) in emerging markets.

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New Trail Consulting - Channel partnership initiatives

  1. 1. Ravi Vinayak, Ph.D., PresidentNew Trail ConsultingMountain View, CA 94043, USA
  2. 2. New Trail Consulting: (2005- Present): Business Development and Sales forLife Sciences, Diagnostics and Medical Device companies in ex-US markets.Qiagen: Head of OEM Instrumentation for POC devices for North Americaand India (2010-2012)Ahram Biosystems (Palm PCR): Chief Business Officer (2008-2009)Ventac Partners: Partner, Management Consulting and Spin-offs fromUniversity Technologies (2006-2010)Applied Biosystems: R & D, Marketing and Business Development (1989-2005)
  3. 3. Develop and implement strategies for Life Science,Diagnostics, and Medical device companies for increasingsales with a focus on emerging markets.Selection of distribution partners in each territory with a focusestablishing a strong presence in the local marketDriving the sales of new products and managing thedistributors.
  4. 4. India andSE AsiaMiddle East &North AfricaCentral andSouth America
  5. 5. Ravi has supported our company for several years during the development of ourTB diagnostic product line. He has been energetic, involved and thoughtful aboutbringing us innovate ideas and the support needed to help us implement them.-Chris Thornton; Founder and President Global BioDiagnostics CorpI have had the pleasure of working with Ravi in our companys efforts tolaunch our rebranded ocular lab testing system in the US and abroad. I havecome to rely on his expertise, expansive knowledge of the industry and hisability recommend and introduce us to various parties that have proven tobe of immense value in our efforts.Marcus W. Smith; CEO at Advanced Tear Diagnostics
  6. 6. Headed up Qiagen’s efforts in OEM, Point of CareDevices in Molecular Diagnostics and inImmunodiagnostics with a focus on North Americaand Asia (India and South East Asia).Identified several new applications for the Point ofCare devices increasing the visibility of theproducts globally.◦ Focused on diseases of local interestSet up market development initiatives in India forQiagen’s OEM platforms.Delivered several presentations at internationalconferences and chaired sessions on Point of Caretechnologies generating global awareness ofQiagen’s entry into new product lines in India.Key relationships with Span Diagnostics, Transasiabiomedicals, and local medical authorities.
  7. 7. Palm Sized PCR deviceHeaded worldwide business developmenteffortsSet up distributor agreements in variouscountriesCEO: Dr. HJ Hwang
  8. 8. Driving market development and sales of aHandheld Novel Raman Spectrometer (for PharmaQC and Security applications) in India and in MiddleEast◦ Established Labindia Analytical as a distributorfor India.◦ Developing KOL relationships, including localFDA.◦ Setting up product training for distributors’ salesteam and channel partners.◦ CEO: Dr. Sean Wang
  9. 9. Driving market development and sales of a Class IVlaser therapy laser device (for pain management) inIndia and in emerging countries; understandingimport regulations and championing new salesinitiatives.◦ Established Labindia Healthcare as a regionaldistributor.◦ Set up sales and product training for local channelpartners in India.◦ Participating in trade shows and congresses withthe distributor.◦ CEO: Dr. Brian Pryor
  10. 10. Emerging countries market development for aReal time PCR based HIV-1 Kit.◦ Working independently with KOL in theAsian government sand Healthcare sectorsto drive the sales of this kit for massadaptation.◦ Understanding the market opportunity andcompetitive landscape in India.◦ Product accepted and marketed by VietnamGovt.◦ CEO: Dr. Huynh Vu
  11. 11. Set up distributors in India for Nag ResearchLabs’ protein products.◦ Established Genolab BioSciences as a regionaldistributor.◦ Set up Product training and initial distributortraining with visits to stakeholder labs.◦ CEO: Dr. Jit NagAsia Market Development for GlobalDiagnostics’ products for Rapid detection of TB.◦ President: Chris Thornton
  12. 12. Low Cost HPV Screening product based on Liquid Based Cytology forInternational marketsSetting up distribution as well as OEM opportunities in India and SouthEast Asia.Expanding efforts to Middle East and Africa (with a focus on South Africaand Kenya)COO: Dr. Ladly Abraham
  13. 13. IVD, Environmental and Vet products in the microbiology sectorSpecial focus on products for Women’s health and Food Safety.Understanding of local import regulations for IVD in ex-US territories.Setting up distribution in India, South East Asia, Brazil, Africa and Europe.Driving OEM opportunities in India and Germany.CEO: Jim Self
  14. 14. Quantitative Immunoassay platformDeveloping OEM relationships with contentproviders in Asia◦ Focus on:TBDengue and MalariaChikungunyaDevelop strategies for building relationshipswith key companies and govt. health sectorin order to move from a qualitative assay to amore reliable quantitative assayCEO: Ursula Scheck
  15. 15. Manage distribution network and establish a strong presence in the localmarketInterface and develop local KOL/Stakeholder relationships throughfrequent communication and visitsDevelop a solid understanding of different national delivery systemsSupport market development efforts in territory to include productevaluations, customer meetings, workshops and presentations,development of third party papers, sales aids and educational materials.Organize product training for distributors and customersSupport local distributor network by customers visits, giving seminars andorganizing demonstrations and presentationsDevelop and successfully implement marketing plans aimed atestablishing our products in new marketsProvide information on market opportunities and competitorsDevelop and implement short and long-term strategic sales plansPrepare forecasts, budgets, and sales reportsAchieve sales growth targetsRepresent company at congresses, workshops and other trade meetings
  16. 16. Contact:Ravi Vinayak, Ph.D.T: +1-650-996-4951E: ravi.vinayak@newtrailconsulting.comhttp://www.linkedin.com/in/rvinayakwww.newtrailconsulting.com
  • hjorio

    Oct. 19, 2018

We have set up distributors and Channel partners for many US companies (life sciences, diagnostics and medical devices) in emerging markets.

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