4. International Real Estate
Industry Overview
One of the fastest growing markets in the world
Demand for office space in the top 8 cities was up by 58%
The residential segment saw an increase of 43% during 2nd quarter of
2017
The market size of real estate sector in UK is projected to reach
£120bn by 2020
5. Industry Insights
Demand for office space will
continue to be high in the 8 key
cities of UK
With the HNI segment growing
steadily in India, increase in
foreign investments and change
in the demographic of the
country, the luxury housing
market is poised for greater
growth in the next 5 years
Flats
Individual
houses
Independent floors
for Commercial use
Row
houses
Villas
1croreto6crore
6. Where do Indians invest?
68%
20%
9%
3%
CONDOMINIUMS AND
APARTMENTS
V ILLAS
DUPLEX
OTHER
45%
32%
16%
7%
0% 10% 20% 30% 40%
LESS THAN $0.5
MILLION
BETWEEN $0.5
MILLION AND 1 …
$1 TO 1.5 MILLION
MORE THAN
$1.5MILLION
Indians in International Real Estate
7. What influences decision making on web?
0% 20% 40% 60% 80% 100%
Builders track record
Testimonials
Interactive maps
Neighbourhood Info
Contact Information
Virtual video
Photos
Info about the property
10. On – website/property Optimization
• Implementing Google Analytics Tracking
Code
• Creation of sitemaps and robots.txt – helps
Search Engines index the website
• Tracking visitors to the website
• Keyword research & website analysis
• Competitive analysis
• Title & meta-tags optimization
• HTML clean-up
• Optimizing images
• Enhancing site load speed
• Optimizing pages for better user interface
• Adding high quality, keyword-seeded
content
11. On – website/property Optimization
• Making the interface of the website user
friendly will decrease the bounce rate
• All the landing pages should meet the
user’s expectations
• Ensuring all the images and pages have
suitable tags
• Interlinking between the pages to improve
link juice
• Making suitable changes on the website to
enhance customer user experience
• Blogs/Articles sections can be used to
increase the content on the website with
relevant SEO keywords. Content plays a big
role in discoverability
12. Off-Page Optimization
• Community Creation in Social Networking
Sites
• Blogging
• Forum Postings
• Search Engine Submission
• Directory Submission
• Social Bookmarking
• Cross-Linking
• Photo Sharing
• Business Reviews
• Local Listings
• Social Sharing
• Article Submission
• Press Release Promotion
14. What is Media Buying?
Media buying is the process of purchasing time and advertising
space for the purpose of advertising
Types of Media
Media Buying
Direct
site buy
Network
buy
Self-serve
network
buy
This is when single
site is bought for
serving the ads
This is when the network of
sites are bought on which
the ads will throw
impressions
This media buying
provides us with
the means to
manage our own
account
15. Paid Marketing Campaigns
Extensive
Analysis
High Quality
Score
Selecting Best
Keywords, Ads, etc.
Achieving Goals
Keyword,
Placements
Format
Research
Campaign
Setup
Traffic
Analytics
Cost Per Lead
Optimizer
16. “I’msearching for…” “Iwant toknow...” “Iwant towatch...” “What’s in myinbox?”“Iwant tobuy...”
Mobile Apps Marketing
Where mobile ads run
Information,Media&EntertainmentApps YouTube MailInbox
18. Why Social Media Marketing?
3 out of 4 people use social networks
regularly
Social media has overtaken email as #1
activity on web
17% of all web usage
There are over 200 million blog posts
900,000 blog posts everyday
34% post opinions about companies,
brands and products
93% of social media users believe companies
should have a presence in social media
Reach
Target
Audience
Interactions
made easy
People
perceive us
as a social
network
Builds
credibility &
competitive
edge
Helps
reach final
goal
19. Social Media Platforms
Sharing details of the activities
undertaken by Colliers Intl.
Sharing latest updates related to real
estate properties
Promoting various events, vlogs of
Colliers Intl.
Sharing testimonials, images , etc.
Running contests for people to
engage and giving out vouchers or
gift cards to the winner
Sharing fun facts of the location we
are targeting
Commenting and posting on relevant
groups related to real estate
20. Social Media Platforms
• Daily posts with the relevant
hastags
• Tweeting and commenting on
the posts with the latest
industry trends
• Creating a poll for more people
to engage and share their
views
• Sharing photos and videos for
the events/projects (vlogs)
21. Social Media Platforms
Uploading v-logs on our channel
Optimizing videos to help rank higher
on YouTube search
Sharing testimonials of our
customers
Creating animated introductory
videos of our working and promoting
the same across all channels
Sharing some insight/behind the
screen videos for engagement
22. Social Media Platforms
Promoting our page on relevant
groups and communities
Commenting/posting on
discussion groups related to real
estate
Running paid/sponsored ads ads
to our targeted audience
Adding rich visual content (vlogs)
for better user engagement
23. Social Media Platforms
Adding high resolution images
for a better visualization
Sharing snippet of our v-logs
and redirecting them to
website/channel
Adding live stories and images
of our property
Running contests for audience
to engage with our brand
24. Cross-Platform Marketing
Cross platform marketing ensures that our
marketing campaigns work across all devices
and channels, including mobile devices,
tablets, desktop, apps, mobile web, OS’s and
more
Eliminate silos and ensure marketing
campaigns are working together to create a
cohesive and seamless brand experience for
the customer
Promote consistent and specific content to
ensure brand image and relevance across
platforms and devices
26. Influencer segments
MY ONLINE
AUDIENCE IS
THE SIZE OF
TEXAS
MY OPINION IS
WORTH MORE
THAN GOLD IN
MY SPACE
MY NAME
IS MY EQUITY
I FORM AND
COMMUNICATE
CREDIBLE
INSIGHTS
MY BELIEF
MAKES ME
MOVE
MOUNTAINS
I WROTE A
TEXTBOOK
ON MY
SUBJECT
I’M AN
RESPECTED
AUTHORITY
WITH AN
AGENDA
I STIR THE
POT AND
CREATE
HEALTHY
DEBATE
MY ONLINE
AUDIENCE
IS THE SIZE
OF TEXAS
I HAVE QUICK
SOLUTIONS TO
EVERYDAY
ISSUES
I LIKE TO
CONNECT
DOTS AND
CREATE
LINKS
1. CELEBRITY 6. ACTIVIST
7. EXPERT 8. INSIDER 9. AGIATOR 10. JOURNALIST 11.HOUSEHOLD HACKERS
2. AUTHORITY 3. CONNECTOR 5. ANALYST4. PERSONAL
27. Cross Promotions & Tie Ups
• Tie up with relevant brands like Insurance firms, bloggers like curious
components, newspaper and media websites to generate quality
awareness and links to the web properties
• Apps like beauty plus, cricbuzz, share and stock update websites & blogs
• Run contests with relevant brands
29. Overview
Movable ink is a contextual experience engine that empowers marketers to
connect with their customers as they move seamlessly between moments,
places & devices.
More than 350 innovative brands ebay, Finish line, etc. use Movable Ink to
market in the moment.
Benefits
Provides Utility
Offers a great
customer experience
Boosts engagement & ROI
30. Email is the gold standard for driving revenue
#1 marketing channel for
ROI
91% of marketing executives
believe that email is the
most effective channel for
driving revenue
78% of consumers expect marketers to deliver
tailored email communications
31. Process
Personalization Automation Optimization Innovation
Increase
response rates
with hyper-
personalized
emails and
uniquely tailored
content
• Easily
automate
content
creation
• Repurpose
content
from the
web and
social
• Optimize
based on
performance
in real time
• Act on
insights from
real-time
analytics
• Stand out in
a crowded
inbox
• Create
compelling
user
experiences
33. CRM
CRM implemented by us will ensure easy
segregation and management of leads.
It’ll facilitate identifying junk and important leads
and act upon each individually.
Our CRM ensures:
• Loyalty Maximization
• Lifecycle Management
• Mind Share(Loyalty)
• Behavioural Information based on Database
• 2 Way Interaction
34. What is IVR(Interactive voice responses)?
These are the systems that allows caller to interact with communication system
over the telephone
It is used to enable the caller to retrieve the information from database, enter
information into database of both
How it works?
An IVR system talks to callers
following a pre-recorded script
It prompts a response to caller
respond either verbally or by
pressing a touch tone key
Supplies the information based
on response made and data
available
35. Benefits of IVR
Cost Reduction
Combating the high
cost of chat, email &
phone
support(approx $5-
$12/response)
Reduced Wait
Reduce telephone
wait times and lower
call center volume
Right Channelling
Right channel online
interactions to
maximize the value
of each customer
enquiry
CSAT
Improve customer
satisfaction & lower
effort with fast,
personalized and
relevant results
Drive new revenue
streams with offer
management
Understand the true
voice of your digital
customers
Monetize self service Voice of the customer
