Vitoto a startup I launched

2. Team and Roles
Founding Team
Colin Weir - CEO Mark Puddick - CTO Vinay Patankar - CMO
- 20yrs software business - Senior, hands on -Worked as a successful
leadership Application Architect software recruiter in
- Startup (JCP) with a - Experience managing large Sydney.
successful exit to Sun teams of developers - Founded successful
Microsystems Australia - Previous position with location independent and
-Sun’s ANZ software Optus (2nd Largest Aus systemized internet
Run business Create Telco), and a series of global marketing company.
-Microsoft’s SQL Server banks before that Market - Experience in IT, finance,
Business in Australia sales and marketing.
http://au.linkedin.com/in/colweir http://au.linkedin.com/in/markpuddick http://au.linkedin.com/in/vinaypatankar
Other Employees Investors & Advisors
Joe Purves – Senior Mobile UI/UX Designer Adolfo Salazar – CEO Direct Inbound
Kay Shapievsky- Lead Developer Brian Smith – COO Direct Inbound

4. Video Sharing App and Advertising Markets
•Mobile app video consumption up
52 percent Q1 2012. Web video
consumption down 10%.

5. The Problem
1. Creating and sharing videos collaboratively is
difficult
2. As analog moves to digital and web moves to
mobile, traditional marketing methods produce
diminishing returns. Mobile ad banners are not
enough

6. Our Solution: Vitoto
1. A simple and fun way to create collaborative videos with
friends and share them with the world.
2. Free for the base app with premiums features for
professional and regular users
3. A platform for brands and advertising companies to
engage customers
4. Turn content into value

7. Vitoto Business Model
Premium Users Strategic Alliances
• Premium for higher bandwidth, storage , • Adverts
video quality and more advanced editing
• Sponsorships
• Content / Subscription sales, rev-share with
• Distribution
creator.
• Trade Sale
• Geo-fenced Threads

8. Underlying Magic

9. Customer Acquisition
Channel Activity
iTunes Launching on the iTunes app store with inherent
inbuilt level of traffic.
Facebook Facebook Social Graph integration.
Viral Propagation Inbuilt viral features
Public Relations Major media channels and events
Social Media Vloggers and bloggers
Sponsorships and Internal connections, to approach celebrities
Competitions
Hustle! Early adopters, world of mouth, videos of hot girls!
Strategic Partnerships Next slide

10. Strategic Distribution Plan
Alliance Type Example Companies Vitoto outcome Partner Outcome
Video Vimeo, ustream, Youtube App distribution Mobile content creation,
Video Play Service to reduce broader appeal
opex
Advertising Admob, Adsmart Advertising sales Mobile advertising
strategy
Media MTV, Fox, News Corp, Disney, Target Buyer Create User generated
Google, AOL, Yahoo, content – sports, reality
Cheeseburger TV etc
Mobile Device Nokia, Microsoft, HTC, App distribution, Target buyer Competitive advantage,
Samsung
Telcos Telstra, O2, T-Mobile, AT&T Distribution, Target Buyer Competitive advantage,
Drive mobile data
Competitions DVMission, TV Channels eg Drive app usage through New competition type,
Worlds funniest, Nat Geo etc focus on mobile
Event Creators Sports Teams, Stadiums, Acquire high profile promotion Acquisition of UGC
Concert Promoters , of app usage
Management Agencies

11. Competitive Analysis
• After Instagram’s success, video is next and the space is red hot
• Viddy already valued at $370M
Primary Competitors Vitoto Differentiators
vyclone Creating videos around a single • Platform – “not another video app”
event, time and location • Team: Management, Marketing and
viddy short 15 second video clips - Technical
twitter for video. • Unique ability to create social videos
socialcam Record, edit and share videos
Klip Create and share personal videos

12. Financial Projections

13. Roadmap & Status
• Vitoto 1.01 – on iTunes
• Creation and Sharing
Today • Facebook Open Graph
• Product Release and Hard Launch
Nov • Gathering user feedback and testing assumptions
• Channels
• Advertising
$ + 60
• Competitions
• Android
$ + 120

14. Funding Requirements
• Existing Investments
•Founding seed investors (Direct Inbound)
•Direct Inbound is a small, yet highly profitable and rapidly
growing internet marketing company based in Tempe, AZ.
•An initial seed fund of $50k was invested by Direct Inbound to get
the MVP to market
• Angel $500K
• Operational costs for first 4 months of operation
• Full time CEO, CTO and Engineering Staff
• Centralized location – assumption US
• Validate models, gather feedback, iterate
• Convertible Note Preference
• Series A , $3M , Scale out and fund the Year 1 operation