Role of IPR in creativity and knowledge economy

1. Role of IPR
In Creativity and Knowledge Economy
Submitted by: Submitted to:
Vinay Prajapati & Kathiravan Ms. Amisha Mehta
M.F.Tech, Sem-I, Faculty
NIFT, Gandhinagar NIFT, Gandhinagar

2. Introduction
Intellectual Property
• Intellectual property is unique, as it is the fruit of personal
creation and inventiveness.
• It is nothing but inventing some new products and introducing
it to the society and having the rights to that product by the
creator, in order to protect the creation from infringement.
For e.g.: PICASSO painting, a MANI RATNAM film, a
R.K.NARAYAN’S novel, a new method of irrigation for farmers in
arid regions, the invention of the light bulb, a computer chip or a
microprocessor.

3. Creativity
Creativity is an act of turning new and
Imaginative ideas into reality. Creativity
involves two processes: thinking,
then producing.
Knowledge Economy
The knowledge economy is a term that refers either to an
economy of knowledge focused on the production and
management of knowledge in the frame of economic
constraints. In a knowledge economy, knowledge is a product.

4. IPR & Creativity
• Intellectual property rights provide people to benefit from their
innovations and creative work.
• Prevent others from copying or unfairly gaining from the inventor’s
creativity and investment.
According to IPR, society provides an incentive for people and
organizations to invest time, resources and original thinking to develop
innovative products and technologies and expand knowledge and culture.
Examples:
 CavinKare introduces sachet of shampoo for first time.
 In order to attract the middle class and lower class people
 Pre-paid mobile services is the boon to the communication.
 AirTel was the first to introduce pre-paid services.

5. How does the IPR plays an important role in preventing their
own creativity?
• This is well explained by one example,
3-idiots movie issue.
• About 70% of the story is copied from the novel FIVE POINT
SOMEONE by CHETAN BHAGAT.
• Problems creates when copyrights are violated.
So that, IPR plays an important role in preventing one’s own
creation or innovation.

6. IPR & Knowledge Economy
• More and more innovations based knowledge are evolving in
the markets.
• Developing the new protocols, procedures and finding
requires protection of knowledge.
• IPR registration offer protection that is essential in the global
market for knowledge and innovation where ability to create
and sustain global networks.

7. How does IPR plays an important role in preventing the rights of knowledge
economy?
one of the good example for rights prevention in knowledge economy is PHILIPS.
• Before 1985, Philips business model was based
on investments on R&D, the resultant R&D outputs
were converted to products.
• then the products were manufactured, marketed and sold resulting in return on
investments.
• Globalisation changes in the last 20 years both in marketing and manufacturing.
• More companies, more competition, lower margins, shorter product life cycles,
increased price erosion, cost of R&D increasing made the return on R&D
investments more difficult for Philips.
• This is the best example for knowledge economy.

8. Cont.…
• Philips is doing business for more than 100 years.
• It has patents for medical X-ray tube(1918), neon tube(1922),
audio cassettes(1963), VCR (1971), Audio CD (1983), GSM
speech (de-) coder (1985), DVD (1996), CD-R, CD-RW (1997),
Blue-ray disc (2002).

9. • By the year 1993, Philips had 877 patents; it has increased to
3144 in the year 2002.
• Philips’s current IPR portfolio boasts of about 95,000 patents
based on 19,000 inventions.
• Philips’s successful transition from the manufacturing era to
the knowledge based era was a result of its recognition of
importance of IP and its protection.

10. IPR In Fashion Industry
• Fashion industry introduces creativity and specifically based
on creative heritage.
• Moving and adapting itself to demand.
• Creation in the fashion industry is unique and non cumulative
knowledge.
• Thus creative products have a strong cultural and economic
value.
• Here we take French fashion industries,
it is purely linked with creativity.
• So, management of IPR is also a
key point in those industries.

11. • Now a days, the fashion industry is now moving from an Old
model, the Haute Couture system.
• A new model of management through IPR is there emerging.

12. IPR – A New Model
• The Haute Couture system is a French invention, was the first
place where IPR problems emerge.
• Moreover, it is for the first time in France that financial groups
of luxury succeed in integrating the apparel system in a larger
set.
• The set of luxury goods, and try to implement a new model of
IPR management.

13. Conclusion
• IPR protects the creativity and knowledge economy of the
products for its designer/ developer.
• Also helps to provide incentives to designer/developer for
further research and development in same area or other.

14. Thank you