2. President’s Message
Its gives me immense pleasure to present before you the VMA Knowledge magazine
“Learnings”. The booklet contains the actual learnings of the sessions conducted at
VMA. The sessions at VMA are always thought provoking and contain many useful
business lessons. Members who could not attend the same always request us to share
the learning. This booklet will satisfy the need of the members who could not attend.
Moreover it will also be useful for members as a reference.
My Sincere Gratitude to all the learned speakers who have shared their experiences at
VMA. Special thanks to Saurabh Mohta for preparing this booklet.
Ritesh Panpaliya
President
2013-14
Torch Bearers of VMA
Year
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
President
Prashant Godbole
Prashant Godbole
Mangesh Joshi
Mukund Mohta
Mohan Agrawal
Srikanth Sampath
Sachin Yete
Ranjit Dani
Sameer agrawal
3. Index
S. No.
Topic
Speaker
1
Basics of health insurance
Prasanna Dani
2
My learnings from “Bhaag Milkha
Bhaag”
Anup Wankhede
3
From Catering to Hospitality
Narendra Jog
4
Management Wisdom from Event
Managers
Manisha and Nilay
Verma
5
HR Policy Manual
Sachi Sodha
6
Extraordinary Organizations
Prashant Godbole
7
बात पते क
Vinay Sarda
8
Turning around of an Industry
Nandkishore Sarda
9
7 DIMENSIONS OF LIFE
Vilas Bhimte
10
Economy & Markets: Fact v/s Fiction Nirav Panchmatia
11
Freelancer in the Virtual World
Mithilesh Jindal
Marketing & Brand Creation’
Vishal Agrawal
5. Basics of Health Insurance
By Prasanna Dani
prasannadani@gmail.com
• Types of Health Insurances
o Indemnity (loss recovery mechanism)
o Benefit (Payment of sum irrespective of amount of expense incurred)
• Why Health Insurance?
o Medical expenses are sky high these days.
o The elaborate medical treatment expenses could eat into your savings meant
for the future.
o Health insurance policy kicks in to ensure that you get the required treatment
and your pocket is still under control.
o It covers the risk of financial difficulties in the event of long illness.
o This must have been in response to the series of uncertainties people have
observed in recent times like the terror attacks, rise in air travels
Dos & Donts
• Our responsibilities while buying /renewing health insurance.
1. Keep asking questions to your advisor
a. To about the caps on Expenses, Diseases & Co pay
b. To know about the Day Care Surgeries covered & correct policy wordings
c. To know about the Specific Waiting Preiod for Surgeries or Diseases
2. Always ask for a copy of the proposal forms & allied documents attached at the
time for proposing for insurance.
3. Check for the correctness of the contract after receipt of the Policy Documents, you
have a free look period of 15 days.
4. The company can change the terms & conditions as well as the premium every year
so always keep looking for better offers with competitors.
• Avoid Tailor-made policies for group of investors as they may not support Portability
conditions.
• Always mention the correct status of your health while filling up the proposal form.
• It is for you to stay updated
6. Portability
• Date of Implication?
o Already Implemented
• What is Portability?
o Portability will ensure that these accrued benefits are transferred at par to the
new insurer at the time of porting and consumers do not lose on these benefits
while switching insurers.
• When can the Health Policy be ported?
o 45 days prior to the date of renewal of existing insurance.
• What if the new Insurer takes more than 45 days to dispose of the proposal?
o The Policy holder has an option to extend the contract with the old insurer by
minimum 1 month.
• In case there is a claim in this period of 1 Month?
o The Existing Insurer will ask for the balance premium for full year and the Policy
holder will have to apply for Porting in the coming year.
• Can the New Insurer add a PED (Pre Existing Illness/Disease) for the Ported Policy?
o Yes, it can as per the outcome of pre-medical checkups /underwriting
Changes in Health Insurance Sector By IRDA
•
•
•
•
•
•
•
•
•
•
•
Date of Implication - For Individual Customers 1st October, 2013
An Insurer can File & Use
“Health Plus Combi”
Insurer cannot compel to migrate to another product, should always display on the
website
A health insurance policy shall ordinarily be renewable except on grounds o f fraud,
moral hazard or misrepresentation or non-cooperation by the insured
The insurer can condone 30 days after the renewal date. Claims will not be payable in
this period of grace
If a claim is made in the previous year, the cumulative bonus will reduce at the same
rate it has accrued. No cumulative bonus on Benefit Policies
AYUSH - Ayurvedic, Yoga, Unani, Siddha, Homeopathy treatment covered.
The Insurer should settle claim within 30 days of submission of the claim
Valid delay in Intimation of Claim or Submission of Documents is not a ground to deny
the claim
There should not be any loading on claims & should be mentioned on the prospectus
7. My Learnings from “Bhaag Milkha Bhaag”
Anup Wankhede
wankhede.anup@gmail.com
Set short term goals:
a) If we set & achieve short term goals, it automatically leads us to one big goal.
Dedication to your goal:
a) Distraction in our path will always be there. But when we are dedicated to our
goal, we can easily fight those distractions.
Alone on the way:
a) There will be situation in our life, when we will find ourselves alone on our path.
Always prepare your mind for it.
How to see competitor:
a) Always remember following saying for competitors:
"First they ignore you, then they fight you, then you win."
Company of good people:
a) Always be in company of good people, it’s always a best approach. You learn
from them and they motivate you to grow.
Convert Emotion to Motivation:
a) If some emotions are causing problems in our life, we must convert those
emotions to motivation for our goal.
8. From Catering to HospitalityThe Journey of Expansion
Mr Narendra Jog
1. Never say no. – Whenever we have an enquiry of a food item then, we do not cook, we never
say no, we just search online for the recipe, prepare the food and serve it to the customer, and
take the feedback for further improvement.
2. Retain a customer. – Cost of retaining a new customer is 6 times higher than retaining an
existing customer, further it gives you good recognition and refrence sale too.
3. Maintain a black list. – We maintain a black list of people who are our defaulters and we have
decided to do no business with these people.
4. ISO certified kitchen and using the ISO guidelines for actual betterment.-Our Kitchen is amongst
the 2-3 Kitchens in Nagpur which are ISO certified. We also use the ISO guidelines and
formalities for further Improvement of our organisation.
5. Customer satisfaction survey and preparing food according to customer. – We regularly conduct
Customer Satisfaction Surveys and try to cook varieties according to the requirement of the
customer.
6. Hygiene care. – We have keen focus on the Quality of Raw materials and food being cooked as
well as the hygiene being followed in our Kitchen, this is equally important for the quality of the
food we serve.
7. Right attitude towards customer and product quality.
8. Small innovations. – Example we have a policy of returning Fresh Currency notes as change to
our customer, So if the customer is buying from us just to get fresh notes, that’s a sale.
9. Management Wisdom from Event Managers
Mrs Manisha and Mr Nilay Verma
The Murphy's Law: If anything can go wrong, it probably will! Stuff happens at the last minute,
leaving everybody surprised by it. How do then event managers deliver a flawlessly synchronized
event? Be it a launch of a product or a wedding. Be it a corporate event or a b'day party. Be it brand
promotion event or an exhibition. There is always a desi way and a professional way to do it. Learn to
beat the Murphy's Law by attending a session on "Management Wisdom from Event Managers"
A Good Event Manager
1. Has to be a good team leader - He / She should guage the capacity and interest of all the team
members before allotting the duties.
2. Stay focused
3. Must be impartial & unbiased - Since all the events are equally important and the team is
working really hard, secondly you won’t like your team to have ego clashes during any event.
4. Must delegate- You might be Jack of All trades; But should not even try to do everything by
self.
-There is a 100% chance of many things going wrong when you are not delegating the tasks.
There will be a lot of pressure and you won’t be able to multitask (handle multiple events)
simultaneously
5. Follow check lists – The best way that helps you not to miss out any detail.
6. Should posess - Team Management Skills
7. Selection of strong & reliable vendors – since you cannot have Quality checks all the time with
your service providers for whom every applications are live.
8. Clear vision of - Group Goal and create clear vision and common Goal for the team.
9. Daily review meetings & Post event review meeting
-This will help everyone know the progress, pitfalls and Delays, also to analyse the mistakes
and the shortcomings in the last event
10. Have a Backup Plan
11. Outsource During Time being huge requirements. -There are times when you require a huge
number of people for a day or two or any specific task; for this you should outsource
manpower so you don’t enter into permanent liability and HR problems.
12. Should have faith on the Colleagues and the team.
10. HR Policy Manual
Sachi Sodha - 9325788850
iTalent India Management Consultants Pvt Ltd
It is rightly said that communication is the key to the success for maintaining the cordial relations in any
organization. An essential requirement for this but missing in most organizations is HR Policy Manual.
Let’s consider real life situations, where the owner of the company is working out on fund arrangements for
his business plan 1. Suddenly, an employee comes & asks him- “Sir, we have not got the salary & it’s already 3rd today, so
when are we getting it? The owner answers- “Yes, there is a delay due to some reason; you will get
paid in 3-4 days.”
2. After sometime, another employee comes & asks- “ Sir, how many days do we have Diwali Holidays,
it’s just 15days left & there is not Notice about it. The owner answers- “I have not yet decided, you will
come to know by next week.”
And such situations keep on coming. In above cases both employee & owner are frustrated as owner is
disturbed & pressurized to take decision & the employees are clueless of what to do.
Let’s look to another situationMs. Rashmi joined an organization. Today is her 1st day at work. She reaches office at sharp 9. Did her work
well & went. Next day she came to office at 9.30am. Suddenly her Manager comes & shouts- “Is this the
time to come to office? Its 9.30.”
Rashmi felt insulted, but keeps quiet.
After few days, one day just for a change, Rashmi wears Casual t-shirt & Jeans at office. Again the Manager
comes & shouts- “Don’t you know, you are not supposed to wear casual attire in the organization”. Rashmi
replied irritatingly- “Yes, I don’t know & Sir how am I supposed to know, I was never told about it”.
Feeling humiliated, the other day Rashmi comes & puts her resignation. Thus, company lost a good
resource.
There exists a gap in communication in between the employer & his staff about rules & policies in the
organization. Hence, such situation arises & results in dissatisfaction of both towards each other. We can
avoid such situations by-
“Communicating Expectations Rightly”
HR Manual helps in communicating employer expectations, organization rules & policies to employees. A
good HR Policy Manual has got the following contents1. Vision, Mission & Values- Vision, Mission & Values connect employees to dream of owner & should be
included in the policy.
2. Code of Conduct/ Personal Conduct- In organizations, we often sees people not professionally
dressed, lack in business etiquettes & etc. Hence, communicating about dos & don’ts to all employees
in advance build healthy environment.
3. Grievance Handling- Often, employees have got issues or complaints related to Salary, Work process,
Manager Abuse, unsupportive colleague etc. A proper recorded procedure about making complaint,
handling & resolving such issues will avoid any sudden outburst of emotion/anger. Also will help
11. 4.
5.
6.
7.
8.
9.
10.
employees to professionally communicate their issue without taking situation in their hand.
Management also is able to take a fair decision by adhering to stepwise investigation process instead
being at random.
Leave Management & Holidays- It’s essential to avoid situations like uninformed leaves & long leaves
of employees hampering work deliverables. It’s important to clearly communicate the applicability &
procedure for taking leaves. Also, fixing Holidays at the beginning of the year will helps both
management & employees to plan the work & holidays well.
Office Timing Policy- Undecided office timings leads to delay in starting the work & hence delay in
finishing the same. For proper discipline in organization, define the office timing, late coming policy &
communicating it clearly.
Compensation (Statutory & Payroll Rules) - Clearly explaining the statutory norms applicable
currently or in future (the deductions & benefits), defining the salary disbursement date, & rules of
salary calculation helps employee understand the payment against work done & maintains
transparency.
Health & safety- Communicating employees about the safety measures that they are supposed to take
for e.g. - Wearing boots, helmets are essential in Production area. Communicating employee well in
advance that company is concerned about safety & thus wants all employee to adhere to safety
guidelines while performing work.
Performance Management System- Often employees are clueless about the criteria & parameters of
Salary hike, promotion. This created unrealistic expectation at the end of employees & management
both. It’s important to communicate the employee PMS frame work to ensure desired employee
performance.
Exit Policy- Most of us experience that employee just vanish without informing & later we get to know
that they have joined the competitor which disappoints us. Exit policy in HR Manual explains how the
employee should put resignation, serve his Notice period, handover company data, do his Full & Final
settlement & leave on good note. If the employee fails to do so the company can take legal action
against him.
Maintaining Intellectual Property & Security- Intellectual Property of your business if lost will cost
dearly. There is need of stated policy which should be clearly communicated to employees about do’s
& don’ts. If policy is not stated & informed, company cannot take legal action if employee misuses the
information.
At the end, there can be an Agreement page which employee signs stating that he has read,
understood & agrees to the policies & procedures.
The Benefits of having HR Policy Manual (Slide 9) in any organization are following1. Create a better Culture- Everyone is aware about everything & hence no gossips about anything.
2. Helps in Decision Making- Multiple time taking decision on similar issues can be avoided by
defined policies.
3. People consider you a better leader- This is because the employer takes consistent, fair &
immediate decisions always.
4. Company look professionally managed- With all the policies & procedures in place, organization
exhibits professional behavior.
“In the end, it is important to remember — “We cannot become what we need to be, by remaining who we
are!”
Please follow HR Policy Manual as statistics prove that the Managers are the first ones to break the rules.
Thus, however, small the organization is, it is recommended to have HR Policy Manual.
12. A discussion on ‘Extraordinary Organizations’
Mr Prashant Godbole
Mr. Prashant started the discussion by sharing definition of ‘Extraordinary organizations’ by Geoff Bellman
&Kathleen Ryan that these are ‘Organizations which achieve outstanding results, while its members—
individually and collectively- experience a profound shift in how they see their world’
He then explained that this definition encompasses organizations of all sizes –big and small, and of all types Business,
Govt and Voluntary . He said that such organizations exist in all cultures, countries and
environments and it would be worthwhile to discuss what really makes them extraordinary.
He told that most of these organizations follow an ‘Inside Out’ Approach, as against to most widely used
‘Outside In’ Approach…. as put forth by Simon Sinek in his book ‘Start with Why’. He then explained the
‘Golden Circle Principle’ with explains how ordinary organizations differ from extraordinary ones.
The Golden Circle
The ‘Golden Circle Principle’
Every single organization, always function on three levels. What
we do, How we do it and Why we do it.
• Every company or organization knows WHAT they do. These
are the products we sell or the services they provide.
• Some companies and organizations know HOW they do
what they do. The “differentiating value proposition” or
“USP,” (unique selling points) - these are the things that set
them apart from their competition
• Very few people and organizations can clearly articulate
WHY they do what they do. Why is a purpose, a cause or a
belief. It provides a clear answer to Why the organization
even exists and why that should matter to anyone else.
We naturally communicate from the outside-in, we go
from the clearest thing to the fuzziest thing. We tell
people WHAT we do, we tell them HOW we’re different
or special and then we expect a behavior like a
purchase, a vote or support.
The problem is that WHAT and HOW do not inspire
action. Facts and figures make rational sense, but we
don’t make decisions purely based on facts and figures.
Organizations which start with What and end in Why
therefore remain Ordinary – they don’t deliver
outstanding products /services and don’t inspire their
people to see the world in an differently
Ordinary - Outside In Approach
13. Leaders and organizations with the capacity to inspire think, act and communicate from the inside-out. They
start with Why. When they communicate their purpose
or cause first, they communicate in a way that drives
decision-making and behavior. It literally taps the part
of the brain of their people and customers that inspires
behavior.
therefore become
Extra Ordinary – they deliver outstanding products
/services and inspire their people to see the world in an
extraordinary way
Organizations which start with Why
ExtraOrdinary - Inside out Approach
Mr Prashant then gave a number of examples of extra-ordinary organizations from small local
enterprises to multinational ones, and explained how all of them had the ‘Inside Out Approach’.
The discussion was then thrown open to house. The members had a great time analyzing their own
organizations with ‘the golden circle principle’, and appreciated Simon Sinek’s unique discovery of
this concept.
14. बात पते क
Vinay Sarda
Email: vinsomequotes@gmail.com
Blog: www.vinsomequotes.wordpress.com
Utility:
वा य छोटे हो, और उनक पीछे क बात बड़ी हो तो हम कहते है :
े
बात पते क | ऐसी ह कछ ए तहा सक, थानीक, सुनी, अनसुनी और शायद सहा सक बात आज म आप क
े
ु
बीच रख रहा हूँ| ये आपको आपक यापार म अपनी बात समझाने और ि त थ समझने म मदद कर सकती है |
े
Note: These sentences should always be read and interpreted in context to the
situation.
Motivation
अंगार हर एक पटाखे को लगती है, बस सतल मलनी चा हए|
ू
Emotional Quotient
In India Every God is prayed differently so why not human beings
कछ पटाख को अगरब ती से जलाना होता है, कछ को फलझड़ी से जलना होता है।
ु
ु
ु
Overheads
हजड़े क कमाई मछ मंडाई म ह जाती है|
ु
ु
Some business unit/ business activity/ product lines eat profits and make the business
suffer.
Food Subsidy
Airlines: High Fuel Costs
Owning an elephant Vs feeding an elephant
Opportunity
बरसात रोज़ रोज़ नह ं आती|
In Rajasthan one has to keep the terrace clean before monsoon so as to collect the
water which is then utilized throughout the year. One never knows when it is going to
rain next! Being ready is the only option.
24*7: Death and Customer can come at any time
Timing: Buying in Slack Season; Advertising during Recession
Using Government Subsidies
15. Communication
बात जब मख बदलती है तो उसका अथ भी थोड़ा बहुत बदल ह जाता है |
ु
Mahabharata
Observational Research: Kishor Biyani observes the buyers directly.
Conflict Management: Employees often fight because of gossips and indirect
communication
Strategy/ Vision
आज क ज मी शेर को मरहम लगाना, कल क
े
े
मजबत शेर से दो ती करने क बराबर है|
े
ू
But yes you should be smart enough to identify the lion. If you support an injured fox
or rat then god bless you!
Key Employees: Help them with money, emotional support when needed. They will
pay you back in a huge way!
Venture Capitalist
First Mover Advantage
Ideas
ग मय म नल से पहले गरम पानी आता है जो क हम नह ं चाहते, स दय म ठं डा पानी आता है वो भी हम नह ं
चा हए होता है|
कछ दे र पानी बहाने क बाद ह उपयु त पानी आता है| हमारा दमाग भी अ सर ऐसे ह
े
ु
बताव करता है|
Always give a second thought. Produce thousands of ideas. Don’t stop at the first few
ideas. They are usually crap!
Idea Generation
Decision Making
Pareto Principle/ Focus on the Core
मद क बाल काटने से वो ह का नह ं हो जाता|
ु े
Cost Cutting
Cosmetic Changes: BlackBerry just keypad design did not help it get better.
80:20 Principle
Bias
अरब क घोड़े मशहूर है इसका मतलब यह नह ं है क वहाँ गधे नह ं होते|
े
े
Even the exceptional has exceptions!
Everybody has equal potential to make mistakes.
A Big Company Entering Your Field
16. Fraud
एक पये म चार ह चव नी होती है; अगर
कोई कहे क वो पांच चव नी नकाल कर तु हे
दे गा तो समझ लेना चार भी वापस नह ं आएगी|
If you shake hands with a person promising super high returns, then don’t only check
the rings you are wearing; you must check your fingers too!
Ponzi Schemes
Handling Praise
शंसा वह म दरा है जो कानो से पलाई जाती है |
Charity: Those who ask for charity always praise you and you end up giving some
donation.
Discounts and Credit: Your customers always praise when they need help from you.
Complacency: Nokia, Kodak.
Praise others to get your work done.
Running costs
जब ह मत कम हो तो चालाक अपने आप बढ़ जाती है|
Ethics
Satyam
Goldman Sachs
HR: If the punishments for mistakes are too high, employees will try to hide their
mistakes. Have a platform where they don’t need courage to accept mistakes or else
they will find the ways to circumvent you.
Exit Strategy
कसी भी भवन म वेश करने से पहले वहां से
गमन का माग खोज लेना चा हये|
Mahabharta: House of Lac
Business: Exit Barriers
Law
Further Readings: Keep your mind, eyes and ears open. Spend time with people of
different demographics and psychographics. Life throws enough examples. Interpret
them!
17. Turning around of an Industry
Mr. Nandkisore Sarda of Sharda Ispat ltd.
1.Fear =Face everything & rise.
2. Your good will & experience are those assets which will help you immensely when you are going
through the bad phase.
3. Never compromise on your integrity even when it is very tempting.
4. Always maintain cordial relations with all your relatives, suppliers, creditors, Bankers & customers.
5. Don’t avoid public contacts when in difficulty. Don’t hide behind your problems.
6. Chalk out a strategy to overcome the problems & diligently work on it.
7. When you want others to change start with yourself.
8. Let the austerity measures adopted by you be visible to your employees & creditors /financiers.
9. If the problem is not getting solved at local level don’t hesitate to contact the higher ups even if it
means meeting chairman of a Bank.
10.Consultant the consultants but also use your mind.
11.Avoid the headaches of small problems in advance so that you are free to use your energy to solve
the big problems.
12. Take care of your body & mind . Sound body & peaceful mind will give you energy to fight
problems.
13. Involve your top management in decision making .
14. Pay the salary of labour & lower management on time.
15. Regularly deposit small amounts in the bank even if your account is NPA for the bank. This way
you will be in category of ‘Non willful defaulter ‘& bank will cooperate with you.
16. Last but not the least, always remember
यँू डरे िजंदगी म क कल या होगा
यँू सोच ले क कछ बरा ह होगा
ु
ु
बढ़ते रहे बस सह मंिज़ल क और
कछ नह तो कोई तजबा तो नया होगा
ु
ु
गर भरोसा है खदा पर न फ कर क कल या होगा
ु
अरे बंदे वह होगा जो मंजरे खदा होगा !
ु
ु
This Post was systematically contributed by our own Member Shri Vinayak Gavhankar
18. 7 DIMENSIONS OF LIFE
Vilas Bhimte
90967 74333
1) Name :
2) Passionate about life
3) Strength & weakness.
4) Success & learning experience
5) Goal
6) Role Model
7) Relaxing activity.
1. Name
Most of the people are not aware about power of their name. Name is the identity of a
humane being. People by their behavior generally degrade their name. Actually, whatever our
name, we can take inspiration from our name, for this we write the name and described each word
of the name that can inspire us. For example, name is OJAS we can describe it as we inspire from its
description;
O- Optimistic,
J- Jolly,
A- Achievable.
S- Sporty.
2. Passionate about life
We have the passion about life, whatever we do with passion then only we get the best
result. Passion is the essence of life, a driving force & above all gives use a dignity to live life with
happiness
3. Strength & weakness
We all know that every one is the unique in the universe, similarly everyone has some
weakness & strength. We should know our strengths & weakness accordingly we act. Our strength is
the power house of life so we can increase it to more. If we are weak in particular areas we can
develop properly with the help of others or we follow the proper discipline to eradicate our
weakness.
We can more learn from our own experience this experience teaches us in whole life. So we
seek inspiration from our experience to do the best in our life. Bolstering the strength &
strengthening. The strength can also be done through experience.
4. Success & learning experience
We are doing so many works on do to day basis but we don’t know how to create power or
motivate ourselves & others from our work. In real life, we get so many successes & failures. We
need to learn from them. When ever we achieve something, we should enjoy the life. Similarly,
19. whenever we fail, we should see the reasons about failure & take action accordingly to turn failure
into success. Further, people ignore their health, when they are healthy. But when they have
problems then only they take care of their health instead the theme should be stitch in time saves
mine. We have to maintain our health daily for this we can do the exercise, walking yoga etc.
Similarly, now a days we need to built good relationship with neighbors, friends etc.
a) Career
Career is very important in life, but 80% people are doing their career in wrong direction.
People do their as it is offered by fortune instead of creating a career. Good career means where our
mind & heart lies & we can create new horizons.
b) Communication
In general parlance Communication means to communicate i.e. transmit the view. This can
be through many ways written, oral, language, body language, sign, touch, feelings etc.
c) Hobby
Every one needs a hobby but very few people develop their hobby in proper way. So we
need to develop hobby & give the proper time because it develops inner sense of the individual as
well as gives more satisfaction.
5.
Goal
Without goal no one can get their destination so that each one have the proper goal. Goal
should be achievable and reasonable with proper working plan. Further it should be time bound,
written & fixed but flexible if required. When we return our goal this goals inspire to do the work
accordingly, when we do the work we nearer the goal & after some times we achieve the particular
goal.
6. Role Model
There are two types of role models;
1 to 1 Role model
Means, the person who have more understanding & experience than us. We can discuss share
our view/situation/problems etc. with him. Than he gives proper suggestions/solutions to solve our
problem/challenge. He guides how to face the challenges.
Universal Person
On the same thing some universal role models inspire people from their work such as
Gandhiji, APJ Abdul Kalam Azad, Dr. Baba Saheb Ambedkar, Robert Keyosaki. We can inspire from
their literature, social service etc.
7.Relaxing activities:
After doing the work or when we reach to home from our work we have to relaxed properly
so that we get energy for next day work in proper manner. So we can do some psychical exercise,
indoor outdoor games, yoga, listing music & watching TV etc. We can see the movies also.
20. Economy & Markets: Fact v/s Fiction
Nirav Panchmatia
We are living in times of Breaking News & Conspiracy Theories & dirty self-centered politics; Media
has a great influence on our minds & how we think; may it be in the form of TV, Newspapers &
Magazines & esp. Social Media in the form of Facebook, Twitter & WhatsApp.
We get bombarded by NEWS & Information 24 by 7. But what is genuine news & what is NOISE &
what is a rumor.
What is the current status of Indian economy? What did our politicians do right & where they
blundered? Where is the Indian economy headed? Are we going into recession or the worst is over?
Where to invest your hard earned money today? Stocks, Bonds, Gold or Real Estate? How does
layman make decisions and differentiate between right information & planted news?
Investment expert Mr. Nirav Panchmatia, who is also a Financial Trainer, blogger & Wealth manager
& a regular on CNBC Awaaz biz channel, attempted to clarify these doubts & laid down the principles
of understanding economies & markets.
According to him an average investor suffers from some ailments. Jumping to conclusion, not doing
adequate research & trusting hearsay are some of these diseases that an investor should avoid. Nirav
further elaborated that only 2 types of people do forecasting with accuracy viz Liars & Fools. So avoid
falling in this trap of trying to time the markets.
On Indian economy, he said that it is suffering from acute fever. Now a fever can be a normal fever or
it can be life threatening too. Indian economy is in a situation where if treated correctly that we can
come out very easily from the current slowdown. However, if ignored for long time, the fever can be
life threatening.
21. On Re depreciating, following steps are required to stem the fall:
Reduce Imports of Oil & Gold, Coal & Iron ore & Capital Goods, Textiles etc from China; Improve &
Widen Exports base; Reduce Current Account Deficit (CAD), Increase TRUST by avoiding retrospective
legislation & Control Inflation & Reduce Interest rate
Nirav also taught how to develop the art of reading a newspaper.
Some conclusions drawn from recent Newspaper headlines;
1. NEVER Forecast & never rely on market forecasts
2. Re depreciation makes India attractive to foreigners & attracts Foreign Capital
3. The rosy days of CHEAP Money are behind us…
Nirav also shared some principles of investing & said that theses are like the law of the jungle;
unwritten, unsaid but they do exist; Money is like water; it will naturally move to a place where it
gets high returns; A Stronger /dominant economy attracts capital & vice versa;
In Good times, when liquidity is abundant, MONEY flows to places where it will get Higher Returns
with some Risk
In times of CRISIS, when liquidity is tight, Money RUNS to SAFER HAVENs like Gold.
Mr. Panchmatia also warned Investors to beware of Conspiracy theories that get circulated whenever
an economy or market is in trouble…
Overall, an Investor should always follow the Golden Rule, Caveat Emptor or “BUYERS BEWARE”. If
you make right investment decisions, it’s your wealth to enjoy & if you invest without being careful,
only you are to blame.
22. Freelancer in the Virtual World
Mithilesh Jindal
Founder | Unl0cked.com
Email – m3th3lesh@gmail.com
Utility
• Learn how to Work and Earn in the Virtual World
• Learn how to hire and let them do the Task Virtually
• Virtual Way to Earn Income
Content
We all are familiar with the Virtual World (Internet) and doing lots of task like gets
connected with friends , family, business mails, personal mails etc……blah blah!!!!
Do you know that you can earn as well as hire someone to do your task ? Yes. Its
possible with the help of virtual World.
In this modern era, Virtual Work or Hire called as Freelancers. A freelancer is a person
who is self-employed and is not committed to a particular employer long term. These
workers are sometimes represented by a company or an agency that resells their
labour and that of others to its clients with or without project management and labour
contributed by its regular employees. Others are completely independent
Some of the Websites are :
1.
2.
3.
4.
http://www.freelancer.com
http://odesk.com
http://elance.com
http://worknhire.com
Just Visit the Above Websites and don’t forget to learn lots of things.
23. ‘Marketing & Brand Creation’
Mr. Vishal Agrawal
Some of the learnings from the session are as follows:
1. Always keep the sales & marketing books handy for your reference.
2. Always remember ‘Most important thing is selling’
3. Product & services are sold & not bought.
4. 50% salesperson quit after first call. In order to succeed you must ask for order at least 5
times in different ways.
5. Always remember ‘Ask and you shall receive’. So ask for order.
6. Convert art of selling into science by using numbers like asking your salesmen to visit 10 shops
/ make 20 calls per day.
7. Be clear of the need of customer.
8. Customers buy solutions not product or solutions.
9. Pitch your product or service at the right time.
10. Use references to increase sales & credibility.
11. Brands help to eliminate fear/doubts in the mind of customer.
12. First sale yourself, then company & then product to the customer.
13. Listen twice & talk once. When you talk, talk in questions.
14. Every visual element creates a perception in the mind of a customer. Use it to your advantage.
15. The dealer should feel that the salesman is his well wisher.
16. Know names of all the employees of your dealer.
17. Write down everything. Remember ‘The palest link lasts more than the sharpest memory.’
18. Write down the name of person & repeat it while talking.
24. 19. ‘Price is what you pay to buy the product whereas cost is what you pay to maintain the
product.’ Explain this to your customer.
20. Know the levels of target customer like counter boy, purchase manager & owner. Establish
rapport with all.
21. Start sales with open ended questions & close it by close ended questions.
22. Don’t use ‘if’ while selling your product to your customer.. Make the customer assume the
ownership of product even before the actual sales takes place.
23. Use future order techniques: keep options to have sales in future.
24. Nobody is permanent friend or enemy in business.
25. Selling is a front office job but branding is a back office job.
26. Branding is achieved by publicity & maintained with advertisement.
27. Advertisement is an insurance to retain your position.
28. Build perception of quality in your brand. Perception is more important than quality.
29. A leading brand should promote the category not the brand.
30. Advertisement is not costly. 1.5-2% of sales is okay for advertising cost.
31. Beautify your product even if it has nothing to do with its use. Perception matters!
32. Upload your product’s video on you tube & provide its link in S.M.S..
33. Demonstrate the quality of your product.
34. Use walls, vehicles, direction sigh boards, employee’s uniform for advertisement.
35. Regular ‘Dealer Meets’ help in free publicity & foreign trips with them help in developing
friendship /bonding.
36. You can use exhibition even if you have no ready product to exhibit!
37. Your visiting cards should have all the details / photos of your products. Use specially printed
A4 sized envelopes to get noticed.
38. Some of the books worth reading for sales & branding are (a) The 100 absolutely unbreakable
laws of business (b) 22 immutable laws of branding (c) The sales bible & (d) the videos of T.S.
Madan in Hindi
This Post was systematically contributed by our own Member Shri Vinayak Gavhankar
25. Executive Committee 2013-14
Ritesh Panpaliya
President
9890 601 325
Vice President
9373 110 107
Mustafa Maimoon
Secretary
9823 717 455
Yusuf Master
Treasurer
9373 106 038
Prafulla Baid
Rohit Chandak
9371 270 655
Sachin Jahagirdar
9822 325 265
Anand Dhopte
9373 110 292
Nayan Divecha
9823 060 715
Saurabh Mohta
9225 241 155
Prasad Phasate
8087 005 878
Vinay Sarda
9890 676 987
Disclaimer:
The Views and the learnings expressed here are the Opinion of the speakers and the audience respectively and not of
Vidarbha management association.
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