Fast moving Consumer Goods are going to the mobile, social internet. Niet erg snel maar wel zeker.

1. FocusPlaza &
Mobile + Internet trends
30 november 2010 Vincent Everts
+31647180864
maandag 6 december 2010

2. Vincent Everts?
maandag 6 december 2010

3. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
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4. Tudou.com bigger YouTube
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5. Social Media
2.0
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6. • Mijn Tools
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7. Videoblogger
Talk to Me!
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8. • kassa
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18. Make your
own company
TV Channel
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19. find, collect, publish
www.yubby.com
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21. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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22. Web
1.0
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23. 7
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24. How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
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25. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
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27. • $20 miljard sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
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28. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
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33. §
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42. IMPACT ON BUSINESS
12
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44. DELL Case
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45. Dell notebooks
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47. 17
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50. tekst
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55. E-commerce worldwide
2010: €500B
+10%
Web influenced: €3000B
bron: forrester
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56. Online bestedingen
2009: 7,3 miljard euro
2009: 8 miljard euro
+10%
Web-influenced 48
miljard
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bron: thuiswinkel.org

57. Social tools Productinformatie
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58. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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59. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversation
on the social Web.
LondonCalling.mobi
Dave
Evans
bit.ly/nublack
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60. 60
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61. 61
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62. LondonCalling.mobi
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63. LondonCalling.mobi
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64. LondonCalling.mobi
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65. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
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71. Playmate
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72. Negroponte
72
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73. beta
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75. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
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76. Who talks
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77. Blogs demografie
Bron: Technorati 2008
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79. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
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80. RSS
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81. RSS Readers
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84. Communication 2.0
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86. “What are you doing in 140 characters”
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87. Customer service
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90. Why call
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via computer?

91. It’s
personal!
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98. Wordprocessing 1951
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99. Wordprocessing 1985
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100. Wordprocessing 2008
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101. Revisions
Onlinecompare
collaboration
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102. Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
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103. Get feedback
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108. Social Networking
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112. Twitter/linkedin/Facebook
corperate strategy
Product/Mrk/Sales
Tone of voice
Tools
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113. Video Everywhere
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114. 35
15-02-07 ROOS - Regionale TV in 2010 35
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116. Social Media
2.0
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117. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
maandag 6 december 2010