When a consumer enters a supermarket/retail outlets/Malls he has to spend a lot of time waiting in the queue for checkout. There is an overwhelming need for businesses to value customers’ time and install more efficient checkout systems to improve the efficiency of queues and waiting lines.Here the proposed product will enable a consumer or buyer shopping in a retail shop/mall/outlets self-shopping so that he can do his own billing the products he bought using self-checkout machine.Here we are targeting at Retail market focusing Malls/Super markets/Retail Outlets focusing India & Middle East market.Customers want fast checkout systems. Retailers are always searching for ways to improve store checkout systems. Super markets in India & Middle east are not equipped with self-shopping facility. This gives us a unique opportunity in positioning the product into the target market.

1. B-Plan template by
EMINENT IT INNOVATIONS &
DEVELOPMENT PVT LTD
One line business description: We provide online
tools,products,services and solutions as per the customer
requirements targeting both domestic and international markets.
City: Trivandrum,Kerala
Stage: Early Revenues
Type of business: B2B & B2C
Website url: http://www.eminentconsultingservices.com
Contact Person: VINESH P
E-mail id: pvinesh@gmail.com
Mobile:+91-9539072227

2. B-Plan template by
Product / Service
• When a consumer enters a supermarket/retail outlets/Malls he has to spend
a lot of time waiting in the queue for checkout. There is an overwhelming
need for businesses to value customers’ time and install more efficient
checkout systems to improve the efficiency of queues and waiting lines.
• Here the proposed product will enable a consumer or buyer shopping in a
retail shop/mall/outlets self-shopping so that he can do his own billing the
products he bought using self-checkout machine.
• Here we are targeting at Retail market focusing Malls/Super markets/Retail
Outlets focusing India & Middle East market.
• Customers want fast checkout systems. Retailers are always searching for
ways to improve store checkout systems. Super markets in India & Middle
east are not equipped with self-shopping facility. This gives us a unique
opportunity in positioning the product into the target market.

3. B-Plan template by
Team
•Our current team size is 6 including the founder and co-founder. Our core
team consists of 2 programmers , 1 graphic designer and 1 Project manager.
•The founder is having 15 plus years of experience in IT industry with different
verticals. The founder is involving in the overall operations like marketing and
operations. He is the CEO of the company.
•The co-founder has 10 plus years of technical experience in IT industry. She is
heading the technical division of the company and CTO of the firm.
•The Project Manager is having 7 plus years of technical experience in the IT
field who is heading our technical team. Project Manager is reporting to CTO of
the company.
• We hired the programmers as freshers.We imparted training to them and
completed 2 years in our company. The graphic designer has got 5 plus years
of experience in the field. Programmers and Graphic designer is reporting to
the project manager of the company.

4. B-Plan template by
What is the size of the opportunity
• By 2015, the total market size is estimated to be around USD600 billion, thereby
registering a CAGR of 7.45 per cent since 2000.
• Retail industry is expected to grow to USD1.3 trillion by 2020, registering a CAGR of
9.7 per cent between 2000-2020
• India is the fifth largest preferred retail destination globally. The country is among the
highest in the world in terms of per capita retail store availability.
• Between FY09-13, organised retail in India witnessed a CAGR of 19-20 per cent .
• Organised retail is expected to account for 24 per cent of the overall retail market by
2020.
• In Middle East , the retail sector is the second largest industry in the oil-rich GCC
region, and is considered to be the most favoured means of endorsing diversification
and continual economic development in the area.
• In 2011,the number of luxury outlets in the world increased by 14% according to a
report by the consultancy Ledbury Research quoted in the Financial Times, while in
the UAE the number of luxury stores increased by almost 50%. (Source:IBEF &
Ledbury Report)

5. B-Plan template by
What is the size of the opportunity
Retail Stores by numbers- Source IBEF(India Brand Equity Foundation)

6. B-Plan template by
What is the size of the opportunity
• We are targeting at Retail markets focusing Malls/Super
markets/Retail Outlets focusing India & Middle East market.
• We will be conducting test marketing of the product in the selected
outlets in the selected cities for 3-6 months after Beta release of
the product.
• The plan of action for 24 months is give below:
Initial 3-6 moths - Beta release of the product.
Next 3-6 moths – Test marketing of the product in the selected
super markets/malls/Outlets in selected cities.
Next 24 moths – Selling of the product starts in India & Middle east
markets

7. B-Plan template by
ABOUT THE PRODUCT:
The proposed product is a technology product with 2 versions :
A stand alone machine which enable a consumer visiting
the super markets/mall self shopping so that be can scan
the products using the POS machine and pay using the
machine.
There will be wireless enabled POS which will enable the
consumer scan the product and pay the bill using the
machine. We will be developing the software for the product
to be integrated in the hardware

8. B-Plan template by
PRODUCT FEATURES:
• Barcode Reader with Photo-identification of the products.
• Custom feature for touch interface with electronic barcode
integration.
• Application software.
• Inventory Management.
• Touch Screen Interface
• POS machine for Cash Transactions
• Payment either through pre-paid card or debit/credit cards.

9. B-Plan template by
PRODUCT VERSION-1

10. B-Plan template by
TECHNOLOGY FOR PRODUCT
VERSION-2

11. B-Plan template by
Business model e.g. how do you plan to make money?
• We want to follow 2 business models:
• A) Price per product piece. – Rs 500,000 per piece(proposed)
• B)On SAAS model Billing. Monthly billing per consumer or
product sold. The bills are calculated at each month end and
will be collecting by first week of next month.
• The customer can choose any of the above mentioned
business model as per their convenience.

12. B-Plan template by
Competitive landscape
• At present there are no self checkout systems for Retail
markets in India & Middle east. This gives us a unique
opportunity to position our product in India & Middle east. This
opportunity will help us become a dominant in the market
within the next few years after the introduction of our product
in the market.

13. B-Plan template by
Your goals
• Initial 3-6 moths - Beta release of the product.
• Next 3-6 moths – Test marketing of the product in the selected super
markets/malls/Outlets in selected cities.
• Next 24 moths – Selling of the product starts in India & Middle east
markets
• Next 2 years – Mass production of the product.
• Next Five years – Will be achieving the break even and become
profitable.
Current achievements / status:
• Identified some potential customers in India and Middle east for the product.

14. B-Plan template by
Funding objective
• The amount we required :- Rs 50,000,00 ( 50 Lakhs)
• The above fund will be utilized for the following:
• A)Technology – for the development of Hardware and software
• Man Power –Technical
• Man Power –Marketing
• Marketing Activities -1)Test Marketing 2)Product launch in select cities
3)Advertisements 4) Product promotion campaigns 5) Aggressive
Direct Marketing Activities.
• We raised Rs 700,000 from from Kerala Financial Corporation(KFC)
under Kerala State Entrepreneur Development Mission (KSEDM)
scheme of Kerala Government. We raised nearly Rs 600,000
personally for the company during the period 2014-2016

15. B-Plan template by
Funding objective -Proposed Cost
TECHNOLOGY 25,00,000
MANPOWER ‐TECHNICAL 5,00,000
MANPOWER‐MARKETING 5,00,000
MARKETING ACTIVITIES 15,00,000
TOTAL 50,00,000

16. B-Plan template by
Funding objective- Proposed
Revenue(India & Middle East
combined)
EXPECTED RESULTS YEAR 1 YEAR 2
CUSTOMERS REGISTERED 50 100
% OF REGISTERED
CUSTOMERS WHO BUY
THE PRODUCT
25% 50%
NO.OF CUSTOMERS
WHO BUY THE PRODUCT
12.5 50
REVENUE PER SALE 500,000 500,000
TOTAL REVENUE 6,25,000 25,00,000

17. B-Plan template by
Thank you!!!!