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Cellular Wireless  Telecom Industry In India
GROUP   MEMBERS ,[object Object],[object Object],[object Object],[object Object]
Telecom-Industry Overview ,[object Object],[object Object],[object Object]
Statistics
Government Regulations and Policy   Independent regulation has been a critical factor in growth   2002 Internet Telephony allowed. Reduction in License fees 2003 Calling Party Pays Regime Unified Access Licensing Reference Interconnect Order  ,[object Object],[object Object],[object Object],Mature regulatory regime and an enabling policy framework already in place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TRAI’s recommendations
Telecom in India
GSM Subscriber Base     100.00 100.00 75.29 72.12 TOTAL   1 -1.53 1.71 1.82 1.29 1.31 BPL 9 2 3.96 2.79 2.80 2.1 2.02 MTNL 8 2 2.53 2.70 2.75 2.03 1.98 Spice 7 8 7.46 2.87 2.79 2.16 2.01 Reliance 6 7 6.71 4.01 3.92 3.02 2.83 Aircel 5 11 5.50 10.71 10.59 8.06 7.64 IDEA 4 16 4.42 22.27 22.27 16.77 16.06 Hutch 3 21 2.33 23.91 24.39 18 17.59 BSNL 2 23 5.71 29.03 28.67 21.86 20.68 Bharti 1     May'06 April'06 May'06 April'06     Service Areas %Growth % Market Share No. Of Subscribers (In Mn) Company Sl No.
Competitive environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market Share
 
Market Leader ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
..Contd ,[object Object],[object Object]
..Contd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING MIX
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
..Contd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object]
Outlets
Promotion ,[object Object],[object Object],[object Object],[object Object]
..Contd ,[object Object],[object Object],[object Object],[object Object]
SWOT
STRENGTHS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WEAKNESS ,[object Object],[object Object]
OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object]
THREATS ,[object Object]
Market Leadership Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Positioning ,[object Object],[object Object],[object Object]
The Airtel Logo ,[object Object],[object Object],[object Object],[object Object]
Future Strategies to retain its market share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU  &  EXPRESS YOURSELF

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India's Growing Telecom Industry

  • 1. Cellular Wireless Telecom Industry In India
  • 2.
  • 3.
  • 5.
  • 7. GSM Subscriber Base     100.00 100.00 75.29 72.12 TOTAL   1 -1.53 1.71 1.82 1.29 1.31 BPL 9 2 3.96 2.79 2.80 2.1 2.02 MTNL 8 2 2.53 2.70 2.75 2.03 1.98 Spice 7 8 7.46 2.87 2.79 2.16 2.01 Reliance 6 7 6.71 4.01 3.92 3.02 2.83 Aircel 5 11 5.50 10.71 10.59 8.06 7.64 IDEA 4 16 4.42 22.27 22.27 16.77 16.06 Hutch 3 21 2.33 23.91 24.39 18 17.59 BSNL 2 23 5.71 29.03 28.67 21.86 20.68 Bharti 1     May'06 April'06 May'06 April'06     Service Areas %Growth % Market Share No. Of Subscribers (In Mn) Company Sl No.
  • 8.
  • 9.  
  • 10.
  • 11.
  • 12.
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  • 17.
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  • 20.
  • 21.
  • 22. SWOT
  • 23.
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  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. THANK YOU & EXPRESS YOURSELF