1. Learning Flow

2. Remember!

4. All Levels

5. TOPIC
CONTENT
OBJECTIVES
PRODUCT
KNOWLEDGE


EXCHANGE
PROCESSES
 Exchange process flow and yearly
timeline (product customer flow)
 MyAIESEC.net management
SUPPLY &
DEMAND
MANAGEMENT
 Supply and demand theory and
necessity
 MyAIESEC.net management
INNER&OUTER
JOURNEY
 Why and how and what of inner and
outer journey in AIESEC
 Delivery of I&O journey to our customers
 Understand how AIESEC develops
leadership through I&O journey and know
how to support our customers to go
through an intense I&O journey
CUSTOMER
EXPERIENCE
MANAGEMENT
 Why, how and what of CEM?
 Co-delivery
 Infosystems management (e.g
CustomerGauge)
 Data analysis and usage (plan)
 Understand the importance of customer
experience management and know how
to use the resources (data, partners) we
have to create strategies for improvement
Relevance of the product in the society
What is a product and product life cycle
 Know the elements of products (price,
brand, quality, value, customer segments,
etc.) and the different stages of products
 Understand the exchange process from
Calls until Completed
 Know how to use all the functions on
myaiesec.net for exchange management
to make the process fast and effective
TARGET
Members,
Leaders,
VPs

6. TOPIC
CONTENT
OBJECTIVES
 Why and how of issue
segmentation for GCDP in
AIESEC
 Changes in product and process
management in the LC
 Understand why issue segmentation
was created and how to work with this
model in the LC (changes in processes,
product development, structures)
CROSSCULTURAL
COMMUNICATION
 Hofstede’s cultural dimensions
 Behaviours and attitude needed
for effective cross-cultural
communication
 Understand the 5 cultural dimensions of
Hofstede and how to adapt
communication based on that
CUSTOMER
LOYALTY FOR
STUDENTS
 Building a customer relationship
with trainees
 Minimums of project delivery
 How to satisfy our customers
 Understand the standards and extra
deliveries in iGCDP projects in order to
have promoters and develop leadership
Leaders &
VPs
 Basic sales knowledge and
techniques
 Practice sales of our products
 Understand the process of sales and
know how to deliver a full selling
cycle
Members,
Leaders,
VPs
ISSUE-BASED
SEGMENTATION
SALES TRAINING
TARGET
Leaders &
VPs
Members,
Leaders,
VPs

7. Intermediate

8. TOPIC
CONTENT
OBJECTIVES
TARGET
NATIONAL
PROJECTS
 Product knowledge of national projects
 The responsibility of making national projects
 Devision of responsibilities and roles between
MC and LC and the rules of communication
 Value of national partners & projects
 Understanding what is the
national project, how to operate
with MC and feel responsible
and commited to national
projects.
Leaders &
VPs
PROJECT
MANAGEMENT




Definition and characterisitics of a project.
Process in project management
Goals achievement
Resource management
 Understand how to build your
project and the processes inside,
manage effecively resources to
achieve the goals.
Leaders &
VPs
COUNTRY-TOCOUNTRY
PARTNERSHIPS




What is CY2CY partnership
Value of CY2CY partnership
Responsibilities in partnerships
Main processes in cooperation management
 Understand the processes in
CY2CY partnerships,
responsibility towards delivering
the XPs on LC levels and clear
WHY of working by CY2CY
VPs
SHOWCASING
& PROMOTERS
 What is showcasing and promoters stories
usage
 How to brand promoters stories and showcase
them
 Showcasing channels and partnerships
 Understand how to showcase
the srories of promoters for
getting more customers
Leaders &
VPs

9. Advanced

10. TOPIC
CONTENT
OBJECTIVES
TARGET
BUSINESS
MODEL
 Business model canvas
 Financial model
 Understand the business strategy and
processes within that and feel responsible
towards financial sustainability of the project
Members, leaders,
VPs
PRODUCT
DEVELOPMENT
 Product packaging
 Product development flow &
processes
 Customization
 Understanding how to package the project,
how to sell to different stakeholders and
customize to different target groups.
Leaders and VPs
 Increasing the capacity and the productivity
to reach the higer level of sales results
Members, leaders,
VPs
 Working professionaly on customer
relationship management
Members, leaders,
VPs
SALES
DEVELOPMENT
PROGRAM
CRM
MANAGEMENT
 Knowledge and practice of
advance sales techniques
 Account management
 System usage and
management
 Rules and regulations of
CRM

11. TOPIC
CONTENT
OBJECTIVE
TARGET
BUDDY & HOST
PROGRAM
 Packaging of host & buddy
program
 Attitude and responsibility
towards engaging those
customers
 Concrete processes on working
with H&B
 Know how to engage B&H as a cutomer and
have the long-term realtions with them. They
understand the clear value of this program
Leaders, VPs
CRISIS
MANAGEMENT
 XPP review
 How to deal with the threats
before, during and after they
occure
 Case solving practice
 Know how to deal with cases and crisises
and are not afraid of fire-fighting process.
Leaders. VPs
LC2LC
PARTNERSHIPS
 What is LC2LC partnership
 Value of LC2LC partnership
 Responsibilities in partnerships
 Main processes in cooperation
management
 Understand the processes in LC2LC
partnerships, responsibility towards delivering
the XPs on LC levels and clear WHY of
working by LC2LC
VPs

12. Mature

13. TOPIC
CONTENT
OBJECTIVES
TARGET
 Shift the mindset of memebrs from
short-term raising to long-term relations
with stakeholders.
 Know how to create and maintain longterm partnerships.
Leaders,
VPs
 Know how to use and deal with
different platforms
 Understanding which process they can
do faster and how to be more effective
Leaders,
VPs
CUSTOMER
LOYALTY FOR
ORGANIZATIONS
 Creating and maintaining long-term
partnerships with organizations (ex.
schools, universities, NGOs etc)
 Dealing with different stakeholders (ex.
embassy
PROCESS
OPTIMIZATION
 Information system management (different
advanced platforms)
 How to simplify processes to make it faster
and more effective
PROMOTERS
STRATEGY
 Knowledge how to convert promoters to
new customers
 WHY & HOW should we use our promoters
 Having the clear strategy how to work
with promoters
VPs
ASSOCIATE
MEMBERSHIP
 How to use AMP program to allow long
term impact of projects
 Know how to implement AMP and
capitalize on LT impact
VPs
INTEGRATED
XPs ADVANCED
 What is Micro-XP
 JD for Micro-XP in TN-form
 Structures for EPs having micro-xp during
the project realization
 Know how to work with EPs who is
having micro-xp while internship and
responsibilities in the team to manage
them.
Leaders,
VPs