Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service
Social media and oral health
1. Social Media and Oral Health
Presented by : Dr. Vini Mehta
MDS II
1
2. Contents
Introduction
What is social media
Types of social media
Social media Ecology
Guidance on using social media
Benefits of using social media
Uses of social media for health communication
2
4. Introduction
Social media has moved beyond being a tool for young individuals to share their private lives (pictures,
messages) to fostering serious discussion on technology and business.
Social media is making interactions between end users and service providers possible by providing relatively
simple, easy to access and unbiased platforms for sharing feedback.
Access to oral health care services around the world is limited by a lack of universal coverage. The internet
and social media can be an important source for patients to access supplementary oral health related
information
4
5. What is social media ?
Social Media is an online platform for communicating and engaging with the public
Social Media is shifting communication into an interactive two-way approach by producing a dialogue
between those either receiving or delivering the information (Hawn, 2009)
Some major Social Media examples include Facebook, Twitter, and YouTube.
5
6. Types of Social Media
• synchronous face-to-face
communication different types of
social media
Media related
component
• self-presentation, whereby individuals’
interactions have the purpose of trying
to control others’ impressions of them.
Social
dimension
6
8. Guidance on using Social Media
Standards of dental team states that :
You must not post any information or comments about patients on social networking or blogging sites. If
you use professional social media to discuss anonymised cases for the purpose of discussing best practice
you must be careful that the patient or patients cannot be identified
You must treat colleagues fairly and with respect, in all situations and all forms of interaction and
communication. You must not bully, harass, or unfairly discriminate against them
Social media should not be used as a way of raising concerns .
8
9. Benefits of using Social Media
Increase interactions with others
More available , shared and tailored information
Increased accessibility and widening access
Peer / social / emotional support
Public health surveillance
9
10. Uses of social media for health communication
Provide health information on a range of conditions
Provide answers to medical questions
Facilitate dialogue between patients to patients, and patients and health professionals
Collect data on patient experiences and opinions
Used for health intervention, health promotion and health education
Provide online consultations
10
12. Web Based Application
These kind of health education apps/ software’s require internet to run and provides a platform for
consumers to access health information.
Various kind of health education web based apps/ software’s are as follows :
• YouTube
• Google
• Twitter
• Facebook
• LinkedIn
• Websites such as DCI, WHO
• Yahoo answers
• Online journals
12
13. Websites which are already present for oral
health education.
April 25, 2011 -- The ADA entered into an agreement with Sharecare, an online resource that allows the public
to submit health-related questions and have them answered by health professionals, to provide dental-
specific expertise to the site
Young Dental has produced a brochure to help patients better understand the oral-systemic health link. The
brochure can be downloaded free at http://www.youngdental.com/pdf/OralHealthLit.pdf, or by visiting the
Young Dental site
The Oral Cancer Foundation has put together a nice web site for professionals and patients alike,
www.oralcancerfoundation.org.
The National Institute of Dental and Craniofacial Research have a web page full of educational resources at
http://www.nidcr.nih.gov/EducationalResources/.
13
14. Desktop based Application
These kind of health education apps are of two kinds i.e. online apps & offline apps.
Examples
• Diagnostic software
• Public health and surveillance
• Dental management and patient record
• Imaging/visualization
14
15. Mobile based Application
Smart phones, the most common “personal computer” today, have revolutionized the communication
landscape.
Communication via smart phones is personalized: smart phones store and exchange large amounts of
personal information and users are able to customize their phones to suit their personal preferences and
needs.
The mobile revolution is offering an opportunity to provide medical support when and where people need
it. Large numbers and varieties of medical and health-related apps exist on the market today.
From basic apps composed of text message reminders, these apps play a multitude of functions in health
and healthcare.
15
16. Mobile health education apps16
Apps for Medical Providers
Apps for general public or
patients
Disease specific apps
Apps for electronic health
records
17. Usefulness of Health Care Apps Among Medical
and Dental Doctors
17
Health Care Apps- will they be a facelift for today’s medical / dental practice?. Journal of mobile technology in medicine 2015;4(1):8-14
18. Purpose of Healthcare Apps Usage Among
Medical and Dental Doctors
18
Health Care Apps- will they be a facelift for today’s medical / dental practice?. Journal of mobile technology in medicine 2015;4(1):8-14
19. Twitter and Facebook are the most popular platforms
They provide the largest audiences in the U.S.
Combined, these platforms have 1.6 billion+ active users
Many health journalists and bloggers use Twitter to monitor trends and develop hypothesis
Shea Bennett, “The 10 Biggest Social Networks Worldwide,” SocialTimes, Ad Week Blog Network,
19
20. Building a social media strategy
Define your goals: What do you hope to achieve with social media
Define your audience(s): Who do you want to reach
Identify your resources: funding if applicable
Identify which technologies are appropriate
Choose appropriate content
Manage expectations related to public and key interests
Deliver messages
20
21. Examples21
Dr. Richard , ABC News’ chief health
and medical editor, held a Twitter
chat on Feb. 11, 2014 that generated
more than 100 tweets.
A wide variety of organizations
participated, including the Ameri-
can Dental Association
Academy of Pediatrics and
the Virginia Oral Health
22. The Mayo Clinic has created a Social Media Health Network with training modules and other resources
The CDC launched a contest to encourage the use of social media to track the prevalence and
intensity of the 2013-14 flu season.
Mayo Clinic, http://socialmedia.mayoclinic.org/; accessed in Feb. 2017; “CDC Competition Encourages Use of Social Media to Predict Flu,” Centers for Disease
Control and Prevention
22
23. Ways for a dental professional to use social media
Promoting practice services, procedures, or special offers
Provide information and links to articles on dental health to patients
Thank patients or respond to questions or comments
Read about breaking industry news and new product information by following dental companies,
publications, organizations, and associations
Conduct surveys
Share cases with colleagues and continue to learn from one another
Ask for advice from colleagues when presented with a challenge
Identify colleagues where they can refer to when current patients are moving
23
24. Limitations of social media for health
communication
Lack of reliability
Quality concerns
Lack of confidentiality & privacy
Often unaware of the risks of disclosing personal information online
Risks associated with communicating harmful or incorrect advice using social media
Information overload
24
25. Not sure how to correctly apply information found online to their personal health situation
Adverse health consequences
Negative health behaviors
Social media may discourage patients from visiting health professionals
25
26. Challenges
These platforms need to be continuously updated. They require a person or a team with social media
knowledge to maintain them. They require a significant investment in time and commitment
There are concerns regarding the quantity and the quality of information available on the Internet. In
1982, the bestseller of Megatrends and John stated: “We are drowning in information, but starved for
knowledge”
Organizations, institutions and agencies need to step up and develop social media presence by using
these platforms as a tool to communicate credible, accurate and reliable information
As they do so, the public will turn to them and feel confident about messages these sites provide to
achieve better health outcomes
26
27. Ethical Considerations
Social media platforms can be excellent for creating and sustaining relationships as well as enhancing ties
among communities and dental public health professionals. However, the openness of social media raise
potential ethical issues.
Are these platforms invading the privacy of the public?
Are we being honest with the people or just using these tools as propaganda for our own interest?
Can people maintain their integrity while they are using these platforms?
27
28. Recommendations
To determine the impact of social media for health communication in specific population groups with larges
sample sizes
To determine the relative effectiveness of different social media applications for health communication using
RCTs.
To determine the longer-term impact on the effectiveness of social media for health communication using
longitudinal studies.
28
29. To explore potential mechanisms for monitoring and enhancing the quality and reliability of health
communication using social media.
To investigate the risks arising from sharing information online and the consequences for
confidentiality and privacy, coupled with developing the most suitable mechanisms to effectively
educate users in the maintenance of their confidentiality and privacy.
To determine how social media can be effectively used to support the patient-health professional
relationship.
29
30. Conclusion
Social media allows for the tailoring of messages to help acknowledge concern, promote action, and
listen to what people are saying about dental health-related topics.
Social media networks can be a valuable tool to better understand current interests, assess knowledge
levels, and address potential misunderstandings or myths about certain health topics.
The use of social media is going to continue to grow. Dental public health professionals need to learn
about how to deliver health programs, products and information using these platforms
It is about providing quality and relevant dental public health content to the public who is willing to
engage.
30
31. References
Moorhead SA, Hazlett DE, Harrison L, Carroll JK, Irwin A, Hoving C. J Med Internet Res. 2013 Apr 23;15(4):e85.
Guidance on using social media, http://gdc-uk.org/, accessed on Feb. 2017
Vance, K. (2009). Social internet sites as a source of public health information. DermatologicClinics, 27(2):133-
135
Kaplan,A. M. (2010). Users of the world, unite! the challenges and opportunities of social media. Business
Horizons, 53(1):59
Centre for Disease Control and Prevention (2011). The Health Communicator’s Social Media Toolkit. Available
at: http://www.cdc.gov/socialmedia/tools/guidelines/
Demiris G. Patient-centered Applications: Use of Information Technology to Promote Disease Management and
Wellness. A White Paper by the AMIA Knowledge in Motion Working Group. J Am Med Inform Assoc. 2008
Feb;15(1):8–13
Maged N KBo. Mobile medical and health apps: state of the art, concerns, regulatory control and certification.
Online J Public Health Inform. 2014 Feb 5;5(3).
31
To explore the diversity in form and function of different social media platforms, presented the
“social media ecology”, a honeycomb framework of seven building blocks that are configured by different social media
platforms . The building blocks are (1) identity: the extent to which users reveal themselves, (2) conversations: the extent to which
users communicate with each other, (3) sharing: the extent to which users exchange, distribute, and receive content, (4)
presence: the extent to which users know if others are available, (5) relationships: the extent to which users relate to each other, (6) reputation: the extent to which users know the social standing
of others and content, and (7) groups: the extent to which users form communities. Thus organizations, including health care providers, need to recognize and understand the social media landscape, where the conversations about them are already being held, and develop their own strategies where suitable.
If you believe patients are being put at risk by a colleague’s conduct, behaviour or decision-making, or by your working environment you should, where possible, follow the whistleblowing procedure at your workplace
Social media users have the potential to increase the number of interactions and thus are provided with more available, shared, and tailored information. Social media can generate more available health information as users create and share medical information online . Blog sites create a space where individuals can access tailored resources to deal with health issues . Social media can widen
access to those who may not easily access health information via traditional methods, such as , ethnic minorities, and lower socioeconomic groups. An important aspect of using social media for health communication is that it can provide valuable peer, social, and emotional support for the general public and patients . For
example, social media can aid health behavior change such as smoking cessation health issues . PPl used health-related social networking sites to discuss sensitive
issues and complex information with health professionals. In public health surveillance, social media can provide communication in real time and at relatively low cost. Social media can monitor public
response to health issues , track and monitor disease outbreak , identify misinformation of health information , identify target areas for intervention efforts . Health professionals can aggregate data about patient experiences from blogs and monitor public reaction to health issues . Social media may have particular potential for risk communications as they can be used to disseminate personalized messages immediately thus making outreach more effective
Social media provides health information on a range of conditions to the general public , patients , and health professionals . This communication can provide answers to medical questions . Social media allows information to be presented in modes other than text and can bring health information to audiences with special needs; for example, videos can be used to supplement or replace text
and can be useful when literacy is low. A range of social media platforms can facilitate dialogue between patients and patients, and patients and health professionals. Some sites enable patients to engage in dialogue with each other and share health information and advice including information on treatment and medication .YouTube has been used by the general public to share health
information on medications, symptoms, and diagnoses and by patients to share personal cancer stories. Facebook is being used by the general public, patients, carers, and health professionals to share their experience of disease management, exploration, and diagnosis .
What people think of gluten free diet?
Social media tools remain informal, unregulated mechanisms
for information collection, sharing, and promotion, so the information is of varying quality and consistency. Similar issues exist with traditional Internet sites, but these issues are being heightened
by the interactive nature of social media, which allows lay-users to upload information regardless of quality . Reliability may be monitored by responsible bodies using automated processes,
employed to signal when content has been significantly edited, and progress is being made in automated quality detection . Further work to improve the “media richness” of social
media for health communication, that is, how they may reduce ambiguity and uncertainty, would be valuable. In addition combining more resources in one site could improve reliability
of information. As patients interact and share links, they could compare numerous social media sites and triangulate information
to help them discern correct from incorrect information . Despite concerns, information found on some websites is reported to be generally factually accurate . A further
limitation is that postings can be a permanent record and be viewed by an increasing audience, and perhaps users are unaware of the potential size of the audience base. Regulatory
and security issues must be addressed to broach a way forward for best-practice that allows the benefits of social media to be utilized yet still protects patients’ privacy and to therefore
improve use of these media in routine clinical care. This is a public policy issue and is already being contested in the United States. Public education is required for the general public,
patients, and health professionals to make them more aware of the nature of using social media. Consideration of the variation
in social media engagement according to personality traits, age, and gender will be valuable in tailoring education to meet the needs of population groups.