2. about us
Founder & Director
Marco Tiggelman has built his career predominantly in fast moving consumer goods, first in publishing and media, then
working for 8 years at Dutch conglomerate BolsWessanen in the chocolate division as Export Manager for Europe. He was
then transferred to London where he established the cheese division and innovated the sector with new advertising and pr
campaigns. After 4 years, Marco took on a role in the confectionary sector in Budapest and worked 3 years on strategic
projects whilst building export strategies for global brands such as Mentos and Fruittella.
With the aim of expanding the footprint of Wine Brand Australia within Continental Europe, Marco returned to to The
Netherlands and started in 2002 as Regional Manager for the Australia Wine & Brandy Corporation (AWBC). Responsible for
formulating and implementing the collaborative industry export, marketing and promotional activities,
Marco managed an international team of high performing marketers.
Backed by an intensive network across the globe, Marco founded his
own wine marketing agency in 2008 and attracted clients from
Argentina and Bolivia, to South Africa, Australia and back to Europe via
Ukraine, Moldova, Macedonia and Hungary.
Marco is a avid speaker on international forums, congresses and
platforms. He has developed key note presentations for the wine
sector for and on behalf of his clients.
e marco.tiggelman@vinium.net
3. our vision
The European wine market has a long tradition with wine supply and demand constantly
out of balance. It is a traditional and extremely fragmented sector with a large proportion
being channeled through the tight retail scene. Increasing consumer demand leads to an
increasing need for consumer insight.
vınıumwınes is a professional full service agency offering strategic
and tactical marketing support on interim, long term or project
basis. We invest primarily in the development of the wine category
through knowledge and capacity building, innovation and
implementing effective marketing strategies.
vınıumwınes has built it’s expertise around the international food
and wine sector, working solely with professionals with an excellent
track record.
vınıumwınes will add value to your wine business and seeks a
differentiating positioning for your brand to build a consumer
preference in the international market.
4. our work
Customer & trade relationships:
Driving performance, development and growth, working through distributors and their
sales force to maintain business objectives and relationships at the highest level /
Dispute resolution / Training for public and private sector, managers and staff / Reporting
on sales, distribution, managing trade spend, market shares and competitive activity -
including forecasts to ensure supply continuity
Design, public relations, promotional and advertising:
Creation and production of promotional materials / Tastings and education classes /
Online development, social media integration & support / Event management of major
trade, consumer and media tastings / International (journalist and trade) visit program for
selected stakeholders
Social media:
Creation and development of social media strategies, including brand implementation on
different platforms, integrating facebook, twitter, pinterest amongst others, with different
brand & sector campaigns in order to reach the right target group effectively
Export management (international):
Review of key accounts - applied measures such as the value of sales, amount of
potential revenue, coverage of communications in the account, perception-shifts and
channel redirection / Duty and label investigations / Import and distribution services for
new and established brands
5. our work
Brand development & Trade marketing:
Creation of annual marketing calendars to facilitate the achievement of business targets
and delivery against key brand strategies and propositions for the On/Off Premise
Channel / Development of sales network & expertise for new and established brands /
Managing product rollout and launch phases into country markets / Creating global
brand strategies for brand portfolios creating above-the-Line promotions tailored for a
mass audience as well as rolling out below the line initiatives to increase rate of sales.
Institutional development for wine associations:
Driving external communication strategies to a European audience and strengthening
sector unity with common goals / Organising workshops and seminars to develop
sectoral approach / Translation of market issues / Capacity building, sector development
and training / Creating collaborative effort leading to shared tactical marketing efforts
with defined sales goals towards potential markets for stakeholders
Research:
Development of market reports and insight into new business and emerging market
opportunities / Tailored data analysis of consumer insights & implementation of
initiatives in growing geographic regions ie: price benchmarking, labeling / Tracking
monopoly tenders
6. reference work
Media & Advertising
Out of the box creative event creation, driving media attention, guerilla marketing and
story generating publication / Selection of vip media partners to engage in awareness
building stories for national and international wine brands / Arranged tutored tastings
to develop core ambassadors for future brand building exercises
Retail
Engaged in category development with large retailers such as Gall&Gall, Kaufhof,
Metro and Nordic monopoly organisations such as Systembolaget, Alko and
Vinmonopolet / Organised several buying trips to wine regions, staff merchandising
training, creation of in-store promotional material and press tastings.
Independent specialists
Developed a professional network of independent wine specialists (ambassadors)
across Europe to create a true word of mouth campaign for premium wines /
Engaged in tastings, network events for VIP customers and coordinated buying trips
Institutional development
Consultation to ministries, wine associations and ngo’s developing sectoral
export plans/ Advising successful wine bodies and generic branding that
create an long lasting impact with relevant stakeholders in the sector
7. confidentiality
vınıumwınes built it’s reputation on trust. We deliver our promise carefully and value our clients highly. We
understand that our clients might compete in the marketplace. As an agency we guarantee that confidential
information is to be treated as such. We simply could not afford to conduct business otherwise.
Amongst our growing list of clients are Wines of Argentina, Wine Australia, Nederburg, Shingleback, Hilltop, CBI,
Moldovan Wine Guild, Wines of Bolivia, Purcari, Bostavan, Tikves, Mövenpick, Wines of Macedonia, Hesketh
Wine Company, Wines of Victoria, Wines of South Africa and many others.
8. vınıumwines
Groot Hertoginnelaan 212
NL - 2517 EX DEN HAAG
t + 31 70 3637877
f + 31 70 2115671
s viniumwines
e wines@vinium.net
w www.wines.vinium.net
life is too short to drink poor wine
