This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Beth Liebert's keynote educated the audience on the value of web analytics and incited them to become data activists.
2. Evolution of Google Analytics
October 2005
• Democratise advanced analytics to the masses Accessibility
April 2007
• Move analytics from the backroom to the boardroom
October 2008 Usage
• Make accessible enterprise features to everyone
October 2009
• Make analytics intelligent
???
2010
• ???
Google Analytics Master Class 2010 #gamc
6. 10 am
Analytics Intelligence
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7. Analytics Intelligence Powerful. Flexible. Intelligent.
Spend time looking for areas to take action on
Spend time taking action
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8. Daily Intelligence Alerts Powerful. Flexible. Intelligent.
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9. Daily Intelligence Alerts
Island Daily News
YouTube Channel
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10. 11 am
Expanded Mobile Reporting
Google Analytics Master Class 2010 #gamc 10
11. Track Your Mobile Presence - Before Powerful. Flexible. Intelligent.
HTML
Nexus One
iPhone
Google Analytics Master Class 2010 #gamc 11
12. Track Your Mobile Presence - Now Powerful. Flexible. Intelligent.
HTML & Applications WAP
Nexus One
iPhone
Windows
Mobile
Pearl & Curve
Blackberry
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13. Better High-End Device Reporting Powerful. Flexible. Intelligent.
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14. Copy & Paste Code Snippet Powerful. Flexible. Intelligent.
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15. 2 pm
Engagement goals … and more of them!
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16. Expanded Number of Goals to 20 Powerful. Flexible. Intelligent.
4 20
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17. Setting up: Time on Site goals Powerful. Flexible. Intelligent.
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19. 9 am
vs
Sharing Advanced Segments
and Custom Reports
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20. Share Custom Segments Powerful. Flexible. Intelligent.
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21. Share the Link Powerful. Flexible. Intelligent.
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22. 10 am
Multiple Custom Variables
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23. Insights into Unique Site Data Powerful. Flexible. Intelligent.
Registered Member
Pemium Subscriber
Newsletter Subscriber
Placed item in cart
Added friend to network
Logged out of account
Visited Sports Section
Visited Travel Section
Visited Local News Sub-Section
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24. Custom Variables Report Powerful. Flexible. Intelligent.
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25. 11 am
Custom Alerts
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26. Create Custom Alerts Powerful. Flexible. Intelligent.
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27. Create and Save the Alert Powerful. Flexible. Intelligent.
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28. 1 pm
Annotations
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29. Sharing Annotations Powerful. Flexible. Intelligent.
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30. Sharing Annotations Powerful. Flexible. Intelligent.
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31. Recap
• Engagement Goals
• Expanded Mobile Reporting
• Multiple Custom Variables
• Sharing Segments and Custom Reports
• Annotations
• Analytics Intelligence
• Custom Alerts
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32. Recap
1 Powerful
• Engagement goals … and more of them!
• Expanded Mobile Reporting
Flexible
2 • Multiple Custom Variables
• Sharing Segments and Custom Reports
• Annotations
3 Intelligent
• Analytics Intelligence
• Custom Alerts
Google Analytics Master Class 2010 #gamc