Twitter is a popular social media platform, with 15 million users in India comprising 3% of Twitter's global user base. Most Twitter users in India (over 80%) are male. The document provides tips for brands to effectively use Twitter for marketing purposes, including setting up a brand profile, customizing the profile page, engaging with audiences, creating sharable content using images and hashtags, scheduling posts, measuring impact, and responding to users. It emphasizes using images, polls, questions, hashtags, exclusive deals and responding to users to increase engagement.

1. TWITTER
MARKETING a game of 140
FOR BRANDS characters

2. Twitter in India
Twitter users:15,000,000 India accounts for 3%
twitter’s global total
More than 80% twitter
users are male
29% netizens used
twitter in past 6 months
http://yourstory.in/2012/10/twitter-stats-more-than-80-twitter-users-in-india-are-males/

3. So what we have today!
Measure an
impact
Engage with
audience
Join the
conversation

4. JOIN THE CONVERSATION

5. Learn twitter terminology
1. HASHTAG 4. RETWEET
A hashtag is any word beginning with the # sign. People use You can pass along someone’s Tweet by
hashtags to organize conversations around a specific topic. retweeting it. Just hit the retweet button to
Clicking on a hashtag takes you to search results for that term. send the original message to all of your
followers.
2. MENTION
Sometimes you want to bring a Tweet to someone’s attention, 5. LINKS
but you still want all of your followers to see the message. So Twitter’s link-shortening feature allows you to
instead of a reply, use a mention. Include the @username of paste a link of any length into the Tweet box
whomever you want to mention in your Tweet, and it will and it will automatically be shortened to 19
appear in the Mentions section (in the Connect tab). All characters. This makes it easier to fit long URLs
@username mentions are clickable and link back to the into the 140 character limit.
mentioned individual’s profile.
6. FAVOURITE
3. REPLY You can favourite the tweet for future
You can respond to a Tweet by hitting the reply button. When reference. This is just like an archiving
you reply, your response is public, and will show up in your something that’s really interesting to you.
home timeline and the timeline of the person to whom you are
responding. The reply will also be visible in the home timelines 7. DM (direct message)
of people who follow both you and the person to whom you sent You can send private messages to someone,
the reply. Meaning, someone not in the conversation has to just like an email. For DM, sender and reciver
follow both of the people replying to be able to read both sides should be following each other.
of the conversation.

6. Brand profile set up:
Let’s get started
Before you start creating Twitter
brand profile, keep the following
things/options ready with you;
- Email Address
- Display brand name
- Username
- Company info (about main section)
- Profile header photo (1252 X 626 px)
- Profile background (JPG, PNG, or
GIF file, up to 800kb)
- First tweet

7. Customize your brand’s Twitter profile page

8. Want to grow followers.
Follow. Find. Browse.

9. Pay and get followers.
Promote tweets, username, etc.!

10. Pay and get followers.
Promote trends, as well!

11. ENGAGE WITH AUDIENCE

12. Content planning – build sharable content
News/
Events
Shorten
URL
Question
/Poll Tips/
Advice
Product/
Service
Campaign
Sale/
# Discount
Hashtags /Offers
Fun &
Festives

13. Remember, you just have 140 characters to play
around.
Compose your message within 120 characters or less and leave atleast 20
characters so that others can retweet (RT).

14. Utilization of #hashtags.
Tweets with hashtags get twice the engagement of those without.
Using one or even two
hashtags in a tweet is fine,
but if you add a third, you’ll
begin to see an average 17%
dropoff in engagement.
• Create a list of #hashtags relevant to your brand
• Build a campaign around those #hashtags and invite followers to retweet

15. Posts with images have double the engagement
of those without even though users can’t see
them until they click on them.
http://mashable.com/2012/06/26/marketers-failing-twitter-study/

16. Use URL shortener to shorten your longer link
and track clicks on it.

17. If you ask followers to “RT,” you’ll get a 12X
higher retweet rate than if you don’t.
But if you spell out the word
“retweet,” that figure jumps to 23X.

18. Exclusive deals/offers drive sales.
• Launch special Twitter only promotions to your followers.
• Tweet an offer code that unlocks a discount on your website at checkout, or tweet a secret
word that customers can mention to get discount when they visit your website or store.
• Offer free downloads to your followers who retweeted or favourite your message,

19. Scheduling and delivery of content

20. Be responsive.
It’s a customer service channel as well where followers expect
brand to respond.
1. Reply when people tweet about you.
2. Favorite and retweet positive messages, and thank those who are praising you.
3. Promptly address critical Tweets about your business. And take conversation offline.
4. Ask the follower to send you a direct message (DM) with contact information so you can
communicate further by email or phone.

21. MEASURE AN IMPACT

22. Use social media tools to know effectiveness

23. Learn what works, what not works.
Analyze. Learn. Report. Action.

24. THANK YOU!
Vinod Nagar,
Regional Social Media Manager
Nokia - Asia Pacific, Middle East & Africa Operations
Currently, he’s working with Nokia as a regional social media manager for APAC & MEA Regions
based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,
Dell, HP, BSNL and list goes on.
His entrepreneur skills drove him to build the foundation of a digital and social media company in
Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.
Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,
MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.
You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar
www.twitter.com/vinodnaagar (@vinodnaagar)
Email: vinodnaagar@gmail.com