2. The brief:
Coffee Board wants come out with catchy
creative ads displaying the health benefits of
coffee. With special emphasis on the
antioxidants contains in the coffee.
3. -INTRODUCTION-
The world of coffee
Coffee is one of the world's most popular beverages. It is primarily enjoyed for its
taste and aroma, but also for its well-known positive effect on mental performance.
Drinking coffee has been demonstrated to improve an individual's alertness and
concentration so aiding better performance and also helping reduce the feeling
tiredness or lethargy.
4. What is antioxidant?
An antioxidant is a molecule capable of slowing or preventing the
oxidation of other molecules. Oxidation is a chemical reaction that
transfers electrons from a substance to an oxidizing agent. Oxidation can
produce free radicals, which damage cells.
Antioxidants have been linked to a number of potential health benefits,
including protection against heart disease, cancer, degenerative brain
disorders and ageing.
Antioxidants, coffee and some related info.
Studies in Vanderbilt University institute for coffee studies, USA reveals
that coffee contains up to 4 times antioxidant levels than tea.
Japanese studies show that people, who drank coffee daily, or nearly
every day, had half the liver cancer risk of those who never drank it.
Researchers at the Harvard School of Public Health found that drinking
coffee cut the risk of developing type2 diabetes.
Dates actually have the most antioxidants of all. But dates are not
consumed at anywhere near the level of coffee.
The antioxidants in coffee are known as Polyphenols.
5. The curing power of coffee on different diseases
Heart Disease - up to 25% reduction in mortality risk
Diabetes - up to 60% reduced risk
Dementia - up to 65% reduced risk
Colon Cancer - up to 25% reduced risk
Cirrhosis - up to 80% reduced risk
Gallstones -almost 50% reduced risk
Parkinson’s Disease - up to 80% reduced risk –because of caffeine
Headache Relief - because of the caffeine
Asthma Relief - caffeine again
Cavity Protection - because of anti-bacterial and anti-adhesive properties
What makes coffee such a rich source of antioxidants?
Coffee has chlorogenic acid and caffeic acid. Both are strong antioxidants.
6. Creative Concept
- Be the owners of cheerful hearts -
This thought aims to position coffee as the best friend of a man’s heart and announces its curing
properties on heart diseases and on other ailments as well.
7. Take it into your heart.
Experience the antioxidant magic!
Have you ever imagined that it is your heart that likes every
sip of your alluring coffee more than you? It’s been
scientifically proven that regular intake of coffee will
protect your heart from strokes. It guards you from liver
cancer, degenerative brain disorders, type2 diabetes, ageing
and many other ailments also. The magical power of
antioxidants is the secret behind this. Studies confirm that
every cup of your coffee is rich in Polyphenol antioxidants,
which is more than in many fruits. And when compared
to tea, it’s 4 times more.
Drink coffee- be the owner of a cheerful heart.
8. Start to smile from
your heart.
Experience the antioxidant magic!
Have you ever imagined that it is your heart that likes every
sip of your alluring coffee more than you? It’s been
scientifically proven that regular intake of coffee will
protect your heart from strokes. It guards you from liver
cancer, degenerative brain disorders, type2 diabetes, ageing
and many other ailments also. The magical power of
antioxidants is the secret behind this. Studies confirm that
every cup of your coffee is rich in Polyphenol antioxidants,
which is more than in many fruits. And when compared
to tea, it’s 4 times more.
Drink coffee- be the owner of a cheerful heart.
9. Every drop knows the way to
a man’s heart.
Woman’s too.
Experience the antioxidant magic!
Have you ever imagined that it is your heart that likes every
sip of your alluring coffee more than you? It’s been
scientifically proven that regular intake of coffee will
protect your heart from strokes. It guards you from liver
cancer, degenerative brain disorders, type2 diabetes, ageing
and many other ailments also. The magical power of
antioxidants is the secret behind this. Studies confirm that
every cup of your coffee is rich in Polyphenol antioxidants,
which is more than in many fruits. And when compared
to tea, it’s 4 times more.
Drink coffee- be the owner of a cheerful heart.
