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Week 3 Milestones Presentation

            Ivan Lim

                   ivan.lim@vinspi.com.au / Confidential - Do not distribute
Last Week

Had a few assumptions to test


 1.  Customers would recommend Vinspi and return to purchase again

 2.  The Vinspi design system is user friendly and easy to use

 3.  People find the measurement system simple & easy to follow

 4.  As sales volume increases our tailors can handle the increase while
     maintaining product quality
Assumptions Tested
Assumption : Customers would recommend Vinspi and return to purchase again

Verdict : True




Additional 5 phone interviews increased score to 8.75
Assumptions Tested
Assumption : The Vinspi design system is user friendly and easy to use
                 People find the measurement system simple & easy to follow

Verdict : True
Assumptions Untested

Assumption still untested :
As sales volume increases our tailors can handle the increase while maintaining
product quality

Actions this week : Speak to tailors and put together workflow plan
Last week
Action : Worked with Nathan to scope out development requirements going
forward

Result : Put off development work on core functionality. Instead focus on UX &
UI changes to improve conversion rates
Last week
Engaged experienced Magento developer contact to carry
out development work overseas
Last week
Got feedback around polar opposite Brand positions




                           VS
Last week
Got feedback around polar opposite Brand positions




                           VS
This Week
Found an ideal middle point




Diesel Laws to work on UX & UI redesign over next 2-3 weeks
This Week
Sitting down with Andrew Birt to flesh out marketing plan




  Marketing like Rock Stars!
This Week

Speak to PR mentors about brand positioning and PR
Strategy
This Week

Budget finalised
This Week

Logo Redesign
This week

Continue Pop Up Store Research : Location, Logistics, Cost
This week

Getting Stuff Done




  Getting busy with executing the plan
End Goal




           +           =                Kick Ass
                                       Domination




               ivan.lim@vinspi.com.au / Confidential - Do not distribute
Week 3 Milestones Presentation

            Ivan Lim

                   ivan.lim@vinspi.com.au / Confidential - Do not distribute

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Vinspi milestones for Angelcube - Week 3

  • 1. Week 3 Milestones Presentation Ivan Lim ivan.lim@vinspi.com.au / Confidential - Do not distribute
  • 2. Last Week Had a few assumptions to test 1.  Customers would recommend Vinspi and return to purchase again 2.  The Vinspi design system is user friendly and easy to use 3.  People find the measurement system simple & easy to follow 4.  As sales volume increases our tailors can handle the increase while maintaining product quality
  • 3. Assumptions Tested Assumption : Customers would recommend Vinspi and return to purchase again Verdict : True Additional 5 phone interviews increased score to 8.75
  • 4. Assumptions Tested Assumption : The Vinspi design system is user friendly and easy to use People find the measurement system simple & easy to follow Verdict : True
  • 5. Assumptions Untested Assumption still untested : As sales volume increases our tailors can handle the increase while maintaining product quality Actions this week : Speak to tailors and put together workflow plan
  • 6. Last week Action : Worked with Nathan to scope out development requirements going forward Result : Put off development work on core functionality. Instead focus on UX & UI changes to improve conversion rates
  • 7. Last week Engaged experienced Magento developer contact to carry out development work overseas
  • 8. Last week Got feedback around polar opposite Brand positions VS
  • 9. Last week Got feedback around polar opposite Brand positions VS
  • 10. This Week Found an ideal middle point Diesel Laws to work on UX & UI redesign over next 2-3 weeks
  • 11. This Week Sitting down with Andrew Birt to flesh out marketing plan Marketing like Rock Stars!
  • 12. This Week Speak to PR mentors about brand positioning and PR Strategy
  • 15. This week Continue Pop Up Store Research : Location, Logistics, Cost
  • 16. This week Getting Stuff Done Getting busy with executing the plan
  • 17. End Goal + = Kick Ass Domination ivan.lim@vinspi.com.au / Confidential - Do not distribute
  • 18. Week 3 Milestones Presentation Ivan Lim ivan.lim@vinspi.com.au / Confidential - Do not distribute