Learn how mobile and social campaigns reach more people (Violeta - Seminary - Part I). - Brand advertisers reach the most engaged users by Social Media. - The average people spends 10 hrs. in social media feeds like Twitter and Facebook every month. - The interest graph allows for highly accurate targeting based on interests and who we follow.

1. Mobile Marketing
Learn how mobile and social campaigns
reach more people
Violeta Salas Ago. ‘ 2012

2. Violeta Salas
Mobile Marketing seminary notes
Computer System Engineer, web developer at TMB
Web Technologies focused on mobile marketing and e-
commerce development. Before TMB Web
Technologies, she worked in Social Media
Communications and Marketing Online for the hotel
and tourism industry market.
Follow her on:
Twitter @violeta_sp
Facebook https://www.facebook.com/violeta1
Linkedin:
http://www.linkedin.com/profile/view?id=42968720&t
rk=tab_pro
Web site: http://www.timexbra.net

3. Table of contents:
o Mobile ads engage social audiences
o Make it simple and powerful
o More users around the world
o % Mobile users in the world
o Mobile users by age
o Ads must be simple
o Ads go anywhere
o Social sharing options are built into every ad

4. Mobile Marketing
Mobile ads engage social audiences
Brand advertisers
reach the most
engaged users by
Social Media.
The average people spends 10
hrs. in social media feeds like
Twitter and Facebook every
month.

5. Mobile Marketing
Make it simple and powerful
Your ads must be simple and powerful
messages that appear in the top 50
social applications across all platforms

6. Mobile Marketing
More users around the world
Mobile users and BAM in the world
Last 6 years
+1187.7%
+138.2%

7. Mobile Marketing
Mobile users in the world - Regions
Asia 51%
%
America 17%
Europa 14%
Russia 7%
Africa 6%
Arabian States 5%

8. Mobile Marketing
Mobile users Age
25-34
35-44
18 -24
>55
<17 45-54

9. Mobile Marketing
Ads must be simple
You can also add video
Ads must be The interest graph allows
for highly accurate
targeted using the targeting based on
interest graph interests and who we
follow

10. Mobile Marketing
Ads go anywhere… Including your
website
Your Facebook Wall
www.timexbra.net
https://www.facebook.com/Timexbra
…And even your app store
page

11. Mobile Marketing
Social sharing options are built into
every ad

12. Mobile Marketing
Social sharing options are built into
every ad
Each share
increases the ad’s
reach
People
talking, sharing, liking and
posting your ad

13. Mobile Marketing
www.timexbra.net