1. MOBILE MARKETING
Mobile Business
Violeta Salas
May’ 2012
www.timexbra.net

2. GLOSSARY
 App
 Promotion difficulties
 Opportunities Mobile
 Advertising Ad
 Networks Activity 8

3. WHAT YOU ALREADY NEED TO
KNOW
• PPC – Pay per click
• CPM – Cost per thousand
• eCPM – Effective cost per thousand
• Click – a statistic on users who clicked
• CTR – Click through rate
• Conversion – visitor takes an action
• Acquisition – A visitor signs for alerts
• CPC and CPA – Cost per conversion and cost per acquistion
• ROI – Return on investment – The key!

4. START
Brand consistency
Clear goals / targets
Clear messages
Actively engaged

5. APP STORE
• Unique / Catchy name for the app
• Good for search engines
• Inlcude brand name
• Store competitor analysis
• Modify / implement

6. Submit to app review sites! Provide a promo code
NEXT
App review site AppCraver, 148apps, AppVee,
iPhoneAppReviews.net,
iUseThis, Apple iPhone School,
AppStoreApps.com, iPhoneApplicationList.TUAW
and Apps Safari.

7. MAKE SHARING EASY
Get more traffic with the most
popular sharing platform.

8. TARGET
Targeting:
• Age
• Gender
• Geography
• Category
• Carrier
• Device
• Handset

9. IN-APP ADVERTISING
Customer touch Q&A Newsletters
(Yahoo answers, Linkedin &
points Wiki Answers)
Pricing Strategy Walk-through Tell-a-friend in-app
presentations feature
(Slideshare & Scribe)
Twitter in-app Exclusive app QR Codes
feature content
Regular Updates Social Power Search Directory
Blog Facebook Fan Page Showcase app in
new website
YouTube Video Paid Search Promotional Items
(AdWords, Yahoo & Live Share)
Opt-in SMS Digg Promotion App Launch Party
campaign

10. TYPE OF MOBILE ADVERTISING
 Mobile Banners – CPM cost per
thousands impressions

11.  Mobile PPC

12. Interesting?
Now let's take action and have fun^^