The mobile marketing tools complement and increase the efficiency of marketing in its entirety, from the product through communication and events to sell channels and processes.
2. GLOSSARY
App
Promotion difficulties
Opportunities Mobile
Advertising Ad
Networks Activity 8
3. WHAT YOU ALREADY NEED TO
KNOW
• PPC – Pay per click
• CPM – Cost per thousand
• eCPM – Effective cost per thousand
• Click – a statistic on users who clicked
• CTR – Click through rate
• Conversion – visitor takes an action
• Acquisition – A visitor signs for alerts
• CPC and CPA – Cost per conversion and cost per acquistion
• ROI – Return on investment – The key!
5. APP STORE
• Unique / Catchy name for the app
• Good for search engines
• Inlcude brand name
• Store competitor analysis
• Modify / implement
6. Submit to app review sites! Provide a promo code
NEXT
App review site AppCraver, 148apps, AppVee,
iPhoneAppReviews.net,
iUseThis, Apple iPhone School,
AppStoreApps.com, iPhoneApplicationList.TUAW
and Apps Safari.