Nescafe

PRESENTATION BY: ANIKA 06 SHRUTI 59 SONIA 60 TARVINDER 64 PRESENTATION BY: ANKIT 08 MAUSAM 32 MEGHNA 34 VIKAS 67 CORPORATE HEAD: ANSHUL JAIN 09

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NESCAFE In Hebrew, the word ‘NES” means MIRACLE & ‘CAFÉ’ means COFFEE So, together it’s a miracle with coffee. Nescafe leads the market of instant coffee with Rs.361 crore. Nescafe believes in innovation, improvement, thrust on value for money. The company’s beverage products generate 22% of the company’s total revenue. Nescafe has pushed into more diverse media. Global Coffee market is segregated into three segments : Instant coffee roast and ground coffee chicory

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Best Product: instant coffee Nescafe has a wide range of products (Espresso, Cappuccino, frappe etc.) Nescafe launched a new product -Nescafe 3in1 which is a blend of coffee, dairy creamer & sugar. Product

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Price Promotion Nescafe is playing a price game in coffee Weight: price: classic 300gms Rs.315 200gms Rs.230 50gms(mostly consumed) Rs.65 13gms Rs.10 sunrise 50 gm Rs.33.50 choco café 50gms Rs.19 ,[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],Introduction “ Happiness begins with Bru”

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