Fanta is an orange-flavored soft drink created by The Coca-Cola Company in Germany in 1940. It was invented when Coca-Cola could no longer import syrup into Nazi Germany due to a trade embargo. Fanta comes in many fruit flavors worldwide and is popular among multicultural teens. Coca-Cola is launching a new global marketing campaign called "Less Serious" to build the Fanta brand and double its business by 2020.

1. Fanta
Fanta
Type Soft drink
Manufacturer The Coca-Cola Company
Country of origin Germany
Introduced 1940
Variants See International availability
Related products Sunkist, Crush, Slice, Mirinda
Fanta (pronounced [faːnta]) is a globalbrand of fruit-flavored carbonated soft drinks from the
Coca-Cola Company. There are over 100 flavors worldwide. The drink debuted in Germany in
1941 and originally sold only in Europe.[1]
Contents
[edit] History

2. Fanta started back in the World War II days when a trading ban was placed on Germany by the Allies
which meant the Coca-Cola Company wasn‟t able to import the syrup needed to produce Coca-Cola in
Germany. Dr Schetelig decided to create a new product for the German market instead of Coca-Cola
which could be made using only ingredients available in Germany which at the time was mainly apple
fibre and a by-product ofcheese. It tasted of orange and was yellow coloured.
The name Fanta comes from „fantasie‟ which is German for „imagination‟. And obviously the creator
needed a good imagination to think that cheese and apple would make a good drink. The name was
chosen by a salesman called Joe Knipp. The Coca-Cola Company liked this name and decided that‟s its
name. Fanta was the second drink to be produced by Coca-Cola, the first being the original Coca-Cola.
Fanta originated when it became illegal to import Coca-Cola into Nazi Germany during World
War II due to a trade embargo.[2] To circumvent this, Max Keith, the man in charge of Coca-Cola
Deutschland during the Second World War, decided to create a new product for the German
market, using only ingredients available in Germany at the time,[2] including whey and pomace –
the "leftovers of leftovers", as Keith later recalled.[3] The name was the result of a brief
brainstorming session, which started with Keith exhorting his team to "use their imagination"
("Fantasie" in German), to which one of his salesmen, Joe Knipp, immediately retorted
"Fanta!"[3]
[edit] Marketing
[edit] USA
Fanta is known for its upbeat advertising; in the United States, it showcases The Fantanas, a
casted group of young female models, each of whom promotes an individual Fanta flavor. For
the re-introduction of Fanta in the United States, Coca-Cola worked with the ad agency Ogilvy
(NYC) in 2001. After a brainstorming session, the Ogilvy creative team of Andrea Scaglione,
Andrew Ladden and Bill Davaris, created the tagline "Wanta Fanta!" which became the jingle
for the Fantanas in the broadcast campaign. The campaign lasted from summer 2001, in the form
of a successful trial run, to October 1st 2006. Three years later, in June 2009, Fanta re-launched
the campaign. They also held a talent search to find the Pineapple Fantana, and, in September
selected Shakira Barrera to become the fourth Fantana.[4] After Barrera won the search, she spent
a year at her post, with the latter six months as an actual Fantana called Lily. Three months
before her leave, another search was hosted, with the winner being Brittany Hampton. However,
her name wasn't revealed as the campaign is now being put on hiatus for 2011. They are
currently using the international campaign with the slogan of "More Fanta, Less Serious!".
[edit] India
In India, Fanta entered the market as a substitute for the then popular Indian soft drink Gold
Spot. When Coca-Cola re-entered the Indian market in 1993, it bought Gold Spot from Parle and
withdrew it from the market in order to make space for Fanta.
[edit] International availability
Main article: International availability of Fanta

3. There are over 90 different flavors worldwide. In Romania, Serbia, Macedonia, Bosnia, India,
and some other countries, there is "Fanta Shokata" (a wordplay between "soc" -elderberry in
Romanian- and "shock") based on an elderflower blossom extract drink, traditional in Romania
(where it is called Socată), Serbia, Macedonia, Bosnia and other Balkan countries. In
Switzerland and the Netherlands, the local blackcurrant is used to produce Fanta as well. Some
identical flavors have different names in different markets.
The original formula of Orange Fanta, available in Germany, Austria, and other countries, is
completely different from the drink marketed in the United States as Fanta Orange. The brand
name goes before the flavor. The original contains orange juice and has a color similar to orange
juice, while the version made for the US market is artificially colored red-orange and does not
taste like fruit juice. The US version also contains brominated vegetable oil similar to other
orange/citrus drinks marketed in the US, such as Mountain Dew. This ingredient gives a
beverage a candy-like flavor that seems to stick to the tongue; it is prohibited in India[5] and
some countries in Europe due to health concerns.[citation needed] The other three flavours introduced
to the US in 2002 are not available in Germany; although in Germany 'lemon' Fanta is available.
Primary competitors to Fanta have included Tango, Mirinda, Slice, Sumol, Crush, and Tropicana
Twister. Fanta was the second drink to be produced by Coca-Cola, after the original Coca-Cola.
Fanta was recently relaunched in Singapore after being absent for a period of time .
[edit] International popularity
In Spanish culture, a "Pagafantas" (Fantapayer) is a man in love with a young woman
who does not love him back. The phrase suggests always being the one paying for
another's soft drink.[6]
[edit] Controversy
A 2005 British television advert for Fanta Z showed a couple enjoying a picnic on a beach and
drinking from their cans of Fanta Light, but then calmly spitting the drink out. Others were also
shown spitting the drink out in similar ways. The viewers complained that the ad condoned
spitting and that children were reported to have copied the ad. A head teacher said that a number
of children in the playground had also mimicked the commercial. The majority of complainants
to the Advertising Standards Authority (ASA) said the images were disgusting and thought it
was inappropriate because spitting posed a health risk. The ad became restricted to the post-9pm
broadcasts. The ASA agreed that viewers would not want children to see something that is
perceived as anti-social, however it did not consider that the images showing people spitting
would cause widespread offense or pose a significant health risk.[7]

4. Fanta
From Wikipedia, the free encyclopedia
Jump to: navigation, search
Fanta
Type Soft drink
Manufacturer The Coca-Cola Company
Country of origin Germany
Introduced 1940
Variants See International availability
Related products Sunkist, Crush, Slice, Mirinda
Sunkist, Crush, Slice, Mirinda
Fanta (pronounced [faːnta]) is a globalbrand of fruit-flavored carbonated soft drinks from the
Coca-Cola Company. There are over 100 flavors worldwide. The drink debuted in Germany in
1941 and originally sold only in Europe.[1]

5. Contents
[hide]
1 History
2 Marketing
o 2.1 USA
o 2.2 India
3 International availability
4 International popularity
5 Controversy
6 References
7 External links
[edit] History
History of Fanta
Fanta is manufactured by Coca Cola for international markets. It is best known as orange soda, although it
comes in grape, lemon, lime and other flavors. Until it comes in banana, orange is this monkey's flavor of
choice.
Fanta was born in the austerity of post-war Germany, when the Coca-Cola company had to use sugar beet
rather than cane to sweeten it, and the name is based on ‘Fantasie’.
In the period leading up to World War II, between 1930 and 1936, Coca-Cola set up a division of the company

6. in Germany, and continued that venture during the war.
It recreated its image as a German company and allowed the Germans to produce all but two, secret, Coca-
Cola ingredients in their own factories.
In 1941 the German company's president, Max Keith, developed Fanta orange soda using orange flavoring and
all the German-made Coke ingredients.
Despite the increasing devastation caused by Allied bombing, for most the war the German Coke company
maintained profitable annual sales figures of about sixty million bottles.
In 1960, Coca-Coca added its first new line in the United States, Fanta. Fanta products, which come in a
variety of fruit flavors such as orange and grape, had been sold by Coke bottlers in other countries for many
years.
Whereas Sprite was an American campaign exported around the world, Fanta has its strength in overseas
market.
Fanta in the early 1970s, were attacked because they had artificial color. Competitors used this to demean the
product even though the coloring was quite safe. The company replaced the artificial coloring with natural
coloring, but the impact on product sales was severe for about five years before began to grow again.
As leading global soft drink brand, Fanta launched a campaign building on overseas market positions and
emphasizing Fanta as a fashion statement.
In 1979, Coca-Cola entered the Soviet Union with Fanta Orange Soda.
History of Fanta
Fanta originated when it became illegal to import Coca-Cola into Nazi Germany during World
War II due to a trade embargo.[2] To circumvent this, Max Keith, the man in charge of Coca-Cola

7. Deutschland during the Second World War, decided to create a new product for the German
market, using only ingredients available in Germany at the time,[2] including whey and pomace –
the "leftovers of leftovers", as Keith later recalled.[3] The name was the result of a brief
brainstorming session, which started with Keith exhorting his team to "use their imagination"
("Fantasie" in German), to which one of his salesmen, Joe Knipp, immediately retorted
"Fanta!"[3]
[edit] Marketing
Coca-Cola is throwing its considerable weight behind Fanta with a global campaign running in 190
countries.
The fruit-flavored carbonated soft drink runs in elite circles, as one of just four $10 billion brands in
the Coca-Cola portfolio and the third brand to crack 2 billion cases. With an eye toward building the
business even further, Fanta is launching the latest iteration of the "Less Serious" campaign globally.
Previous "Less Serious" efforts ran regionally in markets including Latin America, Europe, Africa and
Asia.
Fanta's new spot, 'Chase,' breaks on 'American Idol.'
"We're putting a substantial amount of resources on this around the world," said Joe Tripodi, chief
marketing and commercial officer, during a webcast today that also featured a number of high-level
Coca-Cola executives. "We've been very focused on trademark Coke over the last few years, and
we want to make sure we're giving the same level of attention to our flavor business, whether that's
Sprite or Fanta. That will become an increased focus for the company."
Mr. Tripodi declined to comment on the budget for the campaign. According to Kantar, Fanta spent
just $4.1 million in the U.S. last year, down from $7.4 million in 2006. That's significantly less than
other similarly sized brands in the Coca-Cola portfolio.
The campaign, which is being touted as the brand's largest and most unified, debuts in the U.S. with
a TV spot, "Chase," on "American Idol" tomorrow night. Spots will also run on MTV and BET. Print,
out-of-home, in-store and digital elements will also be included. And a new global website replaces
myriad regional sites. Ogilvy & Mather, New York, led the effort, working with the agency's Sao
Paulo and Paris offices.
Teens and moms are key targets for the brand, leading executives to select a family-friendly
animated creative concept. (Coca-Cola has been increasingly focused on teen consumers.) Fanta
worked with Psyop, the same animation shop behind Coca-Cola's "Happiness Factory," to create a
cast of multicultural animated characters meant to be between the ages of 18 to 20.

8. Jonathan Mildenhall, VP-global advertising strategy and content, said that in creating the characters
the brand was careful not to make them too young. "It's important for us to add the right kind of
gravitas and social cool, so [Fanta] appeals to late teenagers," he said. "We want 16-year-olds, 17-
year-olds to feel very cool when they pick up a bottle of Fanta."
Already, the brand is particularly popular with multicultural teens, said Caren Pasquale-Seckler, VP-
flavor brands portfolio for Coca-Cola North America. Multicultural teens are drinking Fanta two times
more than the average teen and, in the U.S., two-thirds of the brand's volume is attributed to
multicultural teens.
"[These multicultural characters] identify strongly with the U.S. consumer and, in particular, the teen
consumer," Ms. Pasquale-Seckler said. "The face of the nation is changing and the general
population is embracing diversity more than they ever have before."
There's latent equity in this brand," Ms. Pasquale-Seckler continued. "We want to take advantage of
that, put it on a big stage and do things like launch this campaign on 'American Idol.'"
Recently, I had the pleasure of attending a few classes at Stanford University. This was in exchange for speaking
about The Coca-Cola Company's Content 2020 manifesto that sets out the creative mandates we have developed in
response to our "Liquid and Linked" marketing agenda.
One of the classes I took at Stanford was Professor of Marketing Baba Shiv's class on innovation. I took pages and
pages of notes but one of the headlines I keep coming back to is the observation that all organizations fall into one of
two broad groupings when it comes to innovation.
Type 1 organizations: These are big, traditional, bureaucratic, slow-moving organizations where people are genuinely
fearful of making mistakes.
Type 2 organizations: These are much more open, transparent, creatively-driven organizations where innovation and
risk-taking are seen to be the lifeblood of the company.
Amazon CEO Jeff Bezos sums up this type of culture when he says, 'A big piece of the story we tell ourselves about
who we are is that we are willing to invent.
"We are willing to think long term. We start with the customer and work backwards. And, very importantly, we are
willing to be misunderstood for long periods of time.'

9. Think about it. How many stock-market listed companies can honestly say they are "willing to be misunderstood for
long periods of time"?
As these classifications began to sink in, I realized that The Coca-Cola Company had been steadily moving from a
Type 1 to a Type 2 mindset. This mindset is catalyzed for us by Muhtar Kent, our Chairman and CEO, who has
encouraged us all to be "constructively discontent" at all times.
Two recent accolades bear this out. The first is The Coca-Cola Company's upwardly mobile march on
Bloomberg's Most Innovative Companies League. After several years of absence from this ranking, we re-entered in
2008 at number 27. By this year, we had climbed to number 19.
More recently the US publication, Ad Age, recognized The Coca-Cola Company's progress by naming us its Marketer
of the Year 2011.
As an organization, we are mindful of not believing our own press. However, both these accolades do help us plot our
ongoing journey as we continue to embrace innovation across the company in order to deliver our Content 2020
Vision.
The 2020 Vision sets out a very clear and compelling, system-wide strategy for growth. At the heart of this strategy is
an audacious objective: we aim to double the size of our business. I am happy to report we are on track to deliver this
goal.
Nonetheless, it is not going to be easy. We can only achieve this goal if we are prepared to disrupt and innovate all
aspects of our business as a route to creating greater growth. From my vantage point, it will require evolving all
aspects of advertising strategy and content excellence.
Compared to other youth brands such as Nike, Levi's and Apple, innovation for a brand like Coke cannot come
through product enhancement. (As a company, we all remember the unhappy New Coke experience in the US). No,
for us, Coke is Coke is Coke, The Universal Icon of Happiness. The product and brand essence do not change which
is why an innovation-driven marketing communication strategy is so vital for us if we are to continue building brand
loyalty, brand love and, ultimately, brand value with new generations of teenage consumers all over the world.
What this means is that we have created a mandate for continuous disruption in what we say, how we say it, where
we say it and with whom we say it.
To help guide this strategic intent we have developed an investment strategy for media and content spend. We call
the model "the 70/20/10 investment principle".
Basically, it gives us a way of looking at all our communication plans across the business. The first segment relates to
70% of our communications spend. This goes on low risk, "bread and butter" content. It pays the rent. It's our
passport to the 20% or the 10%. Developing content for this segment should consume proportionately less time,
perhaps as little as 50% of our hours.

10. Next, we have the 20% of our content where we innovate based on what we know works well. This content will
engage more deeply with a specific target group but will still operate on a certain broad scale.
Last, we have the high risk content that falls into our 10% segment. This involves brand new ideas. These may one
day become part of our 20% or even 70% segments. Equally, these ideas may well fail outright. We need to be
prepared for them to succeed or fail, and to celebrate either outcome.
If you take a look at our Fanta brand, for instance, you could argue that our TV commercials (see below), shopper
marketing and OOH communication fall into the 70% segment.
Our Mime spoof is in the 20%…
…and the Big Bounce interactive experience is in the 10%.
What I love about this approach is that not only does it encourage innovation across the entire portfolio but it actually
recognizes that we need to invest disproportionately in new ideas. This is because birthing any new idea takes a
disproportionate amount of time. When you are trying to innovate, you will hear "No" more often than you hear "Yes"
simply because it is easier for people to turn down unfamiliar requests or suggestions.
And when you are working on 10% ideas, you have to overinvest in measurement because you are unlikely to have
the familiar benchmarks and metrics against to measure your progress.
Typically, you will have to find new partners to work with. And, perhaps more importantly, you have to have the
emotional stamina to fail. And that's hard. Really hard.
That said, I have to confess that it does help a little to have innovators like Jeff Bezos or Muhtar Kent as CEOs. I
cannot think what it would be like to work for an organization that didn't encourage all its employees to be
"constructively discontent". After all, it is CEOs like these guys who allow you to be truly yourself and, in so doing,
create the best work of your career.
And that's what we are all supposed to do. All day every day.
About the Author

11. Jonathan Mildenhall is Vice President, Global Advertising Strategy and Content Excellence, The Coca-Cola
Company, and Chair of Warc Prize for Innovation 2012. He is responsible for leading global creative vision and
strategy for The Coca-Cola Company's portfolio of global brands, including Coke TM, Sprite, Fanta, Juice and
Powerade. He will chair the judgeswho will award the Warc Prize for Innovation 2012 in the spring. Prize entries
must be submitted by January 31, 2012.
[edit] USA
Fanta is known for its upbeat advertising; in the United States, it showcases The Fantanas, a
casted group of young female models, each of whom promotes an individual Fanta flavor. For
the re-introduction of Fanta in the United States, Coca-Cola worked with the ad agency Ogilvy
(NYC) in 2001. After a brainstorming session, the Ogilvy creative team of Andrea Scaglione,
Andrew Ladden and Bill Davaris, created the tagline "Wanta Fanta!" which became the jingle
for the Fantanas in the broadcast campaign. The campaign lasted from summer 2001, in the form
of a successful trial run, to October 1st 2006. Three years later, in June 2009, Fanta re-launched
the campaign. They also held a talent search to find the Pineapple Fantana, and, in September
selected Shakira Barrera to become the fourth Fantana.[4] After Barrera won the search, she spent
a year at her post, with the latter six months as an actual Fantana called Lily. Three months
before her leave, another search was hosted, with the winner being Brittany Hampton. However,
her name wasn't revealed as the campaign is now being put on hiatus for 2011. They are
currently using the international campaign with the slogan of "More Fanta, Less Serious!".
[edit] India
In India, Fanta entered the market as a substitute for the then popular Indian soft drink Gold
Spot. When Coca-Cola re-entered the Indian market in 1993, it bought Gold Spot from Parle and
withdrew it from the market in order to make space for Fanta.
[edit] International availability
Main article: International availability of Fanta
There are over 90 different flavors worldwide. In Romania, Serbia, Macedonia, Bosnia, India,
and some other countries, there is "Fanta Shokata" (a wordplay between "soc" -elderberry in
Romanian- and "shock") based on an elderflower blossom extract drink, traditional in Romania
(where it is called Socată), Serbia, Macedonia, Bosnia and other Balkan countries. In
Switzerland and the Netherlands, the local blackcurrant is used to produce Fanta as well. Some
identical flavors have different names in different markets.
The original formula of Orange Fanta, available in Germany, Austria, and other countries, is
completely different from the drink marketed in the United States as Fanta Orange. The brand
name goes before the flavor. The original contains orange juice and has a color similar to orange
juice, while the version made for the US market is artificially colored red-orange and does not

12. taste like fruit juice. The US version also contains brominated vegetable oil similar to other
orange/citrus drinks marketed in the US, such as Mountain Dew. This ingredient gives a
beverage a candy-like flavor that seems to stick to the tongue; it is prohibited in India[5] and
some countries in Europe due to health concerns.[citation needed] The other three flavours introduced
to the US in 2002 are not available in Germany; although in Germany 'lemon' Fanta is available.
Primary competitors to Fanta have included Tango, Mirinda, Slice, Sumol, Crush, and Tropicana
Twister. Fanta was the second drink to be produced by Coca-Cola, after the original Coca-Cola.
Fanta was recently relaunched in Singapore after being absent for a period of time .
[edit] International popularity
In Spanish culture, a "Pagafantas" (Fantapayer) is a man in love with a young woman
who does not love him back. The phrase suggests always being the one paying for
another's soft drink.[6]
[edit] Controversy
A 2005 British television advert for Fanta Z showed a couple enjoying a picnic on a beach and
drinking from their cans of Fanta Light, but then calmly spitting the drink out. Others were also
shown spitting the drink out in similar ways. The viewers complained that the ad condoned
spitting and that children were reported to have copied the ad. A head teacher said that a number
of children in the playground had also mimicked the commercial. The majority of complainants
to the Advertising Standards Authority (ASA) said the images were disgusting and thought it
was inappropriate because spitting posed a health risk. The ad became restricted to the post-9pm
broadcasts. The ASA agreed that viewers would not want children to see something that is
perceived as anti-social, however it did not consider that the images showing people spitting
would cause widespread offense or pose a significant health risk.[7]
VIEW OTHER COMPANY BRIEFS
Fanta unveils its latest campaign 'Taste that
makes you jump'
Section: TV Briefs Category: Advertising
Share
Company Brief
New Delhi, February 16, 2012
Inviting everyone to 'Jump' with the delectable taste of India's favorite orange flavored soft drink, Coca-Cola India has

13. launched a new campaign for its fun orange brand, Fanta.
Taking its 'Zyada Fanta, Zyada MastiTM' campaign to the
next level, the new 360-degree initiative christened, 'Taste
that makes you jump' is in line with the core brand image of
Fanta - reminding consumers about its great orangey,
bubbly taste. The new campaign will reach out to teens
and youth through an array of touch points including
television ads, outdoor, radio, activation and social media.
Speaking about the campaign, Anupama Ahluwalia, vice
president – marketing at Coca-Cola India and SWA said,
"Brand Fanta is known for its distinct playful imagery and
its great 'Orange' taste. Through the latest integrated
marketing campaign, Fanta aims at inviting everyone to
increase "Play" in their life. The communication also
reminds the consumers to enjoy the magic of its delicious
taste. Fanta has a unique place in the minds of consumers
and through the launch of this campaign, we aim to further
strengthen this connect."
The new Fanta TVC has been conceptualised by Ajay Gahlaut, Group Creative Director, Ogilvy & Mather Private
Limited, with lyrics written by Amitabh Bhattacharya. Amit Trivedi who shot to fame with his critically acclaimed work
in Dev D (2009) has composed the music. The Tamil version of the jingle has been composed by Vijay Antony. Vijay
won the 2009 Cannes Golden Lion for the famous 'Nakka Mukka' commercial (for Times of India) in the Best of Music
category.
Along with the mass-media campaign, Fanta, for the first time ever, will also engage with consumers through a
special on-ground activation at select prominent locations in 42 cities across 10 States namely, Maharashtra, Punjab,
Haryana, Orissa, Chhattisgarh, Assam, West Bengal, Rajasthan, Uttar Pradesh and Bihar. Starting 15th February,
Fanta will be extending its brand thought of "Taste that makes you jump" through a special experiential sampling
initiative. As part of this fun initiative, consumers will get a taste of the true magical Fanta experience through
interactive games like trampoline, crystal ball, Fanta milestones, etc. Fanta, being the promoter of Play, believes in
contagious, inclusive fun, which it will champion through this multi-city consumer activation.
Storyboard of the Ad
The visual story brings out how the taste of Fanta sparks fun. The 3D animated film features the exuberant, bubbly
character called Gigi getting bored, when Tristan lands up with a bottle of Fanta. Everything is energized as soon as
he opens the bottle. Everybody starts jumping with fun. The party comes to an end as soon as they run out of Fanta.
But guess what? Tristan comes with more Fanta and everyone jumps in the fun once again.
Speaking about the new campaign, Ajay Gahalut, executive creative director, Ogilvy & Mather says, "Like the
previous campaign, the new ad film for Fanta is an international creative adapted for the Indian market. We have
used music to make the film relevant for India. This time around too, Amitabh Bhattacharya wrote the lyrics and Amit
Trivedi scored the music for it. While the last film was based on the premise of 'Play,' this time around the strategy
was to highlight 'Taste that makes you jump'. The lyrics are a reflection of that and the music too has a peppy,
youthful flavour to it. We are sure that this song will be as big a hit with the youth as the last one. Interestingly, the
Tamil jingle has been done by Vijay Antony, who did the famous 'Nakka Mukka' song. It has a similar flavour and beat
as the Hindi one and we're sure it will find immense popularity with the Southern consumers.
NA AD AGENCY

14. The TVC opens at Genelia walking Thats when a few guys walk towards The girls look scared. Genelia
down the street with a couple of them to play Holi. shakes up a bottle of Fanta.
friends.
And offers it to the boys in an Boys accept it and open the bottles VO: To Dikhao apne asli rang.
attempt to avoid Colours. to a splash while the girls walk
behind.
The boys are all drenched in a huge The TVC ends with a VO: Holi Hai.
gush of Fanta.
Seated on a riksha, three girls request ...chai to peele." They explain Seeing that nothing much could
the puller to go faster as he makes way their problem, "Arey bhaiya der be done, Rani suggests to her
through a crowd. Refusing to do so he ho rahi hai." To which he friends, "Chalna Fanta peete

15. replies, "Isse zyada jaldi nahin chal responds impudently, "Arre to hain."
sakta,... khud se chalalo."
Taking a bottle of Fanta, she shakes it Just then a drum playing procession Next with the Fanta working its spell,
and sprays the drink into her mouth. passes by and the girls, enjoying Rani eyes the driverless
Observing her, the other two also their drink start dancing to its beat. riksha and proposes a plan.
follow suit.
Getting on to the vehicle with Rani The driver breaks into a run after the Having got even with the driver, the
taking charge they fly through the girls, but failing to catch up gives up girls bring back the riksha and hand
streets, taking both the riksha and it's the chase and stands breathless it over to him, but he spurns them,
puller for a ride. and fuming. "Arre hato madam."
However, when they offer Finished with the riksha puller, the But the elephant getting whiff of
him the Fanta, he grabs girls next spot an elephant and what's cooking in their minds, scoots
the bottle, showing no decide to take it for a ride. off. MVO: "Rang le dil khol ke,
hesitation. Fanta."

16. A guy gets his two friends to „blast‟ Even as the pole gets damaged our A black belt in karate tries breaking
him. They make him stand on a guy does not get anything like a bricks on his head.
skateboard, lace his shoes and ram „blast‟.
him into a pole.
The bricks break but the guy does Eager to get a „blast‟ at any cost he ...a golf club. Even as he gets hit
not feel anything. is now seen lying in a golf course with full power, he still does not gets
waiting to get hit with... that „blast‟.
His friends make him sit on a The building comes crashing down The moment he takes a sip of Fanta,
demolition ball and pull the lever to but our guy, as before, does not he gets that „blast‟ he always wanted
bring down a building. experience the „blast‟. to experience.
The ad ends on the VO: “Fanta. New
orangy blast. Laga kya?”

17. OGILVY INDIA AGENCY
This animated TVC starts with the A boy enters with a bottle of "Fanta" As they take sips from the bottle, the
scene of a room where a girl is seen in his hand. mood changes and they start
looking bored, idling her time. jumping with joy.
The camera zooms out of the The camera then zooms out further Suddenly, everyone runs out of their
window to another house where and pans around showing the entire Fanta and all things seem to come
another girl and a boy are seen city having fun with Fanta. Everything to an abrupt end.
sharing Fanta and jumping around. is seen pulsating and jumping in sync
as drops of Fanta spill and bounce
around.

18. The boy, seen in the first shot,
enters again with a bottle of Fanta
and sprays it around, as everyone
starts bouncing once again
Fanta unveils its latest communication campaign ‘Taste that makes you jump’
Posted by Adgully Bureau | February 17th, 2012 at 7:35 am
-
Inviting everyone to „Jump‟ with the delectable taste of India‟s favorite orange flavored soft
drink, Coca-Cola India tomorrow launched a new campaign for its fun orange brand, Fanta.
Taking its „Zyada Fanta, Zyada MastiTM‟ campaign to the next level, the new 360-degree
initiative christened, „Taste that makes you jump‟ is in line with the core brand image of Fanta –
reminding consumers about its great orangey, bubbly taste. The new campaign will reach out to
teens and youth through an array of touch points including television ads, outdoor, radio,
activation and social media.
Speaking about the campaign, Anupama Ahluwalia, Vice President – Marketing, Coca-Cola
India & SWA, “Brand Fanta is known for its distinct playful imagery and its great „Orange‟ taste.
Through the latest integrated marketing campaign, Fanta aims at inviting everyone to increase
“Play” in their life. The communication also reminds the consumers to enjoy the magic of its
delicious taste. Fanta has a unique place in the minds of consumers and through the launch of
this campaign, we aim to further strengthen this connect.”
The new Fanta TVC has been conceptualized by Ajay Gahlaut, Group Creative Director, Ogilvy
& Mather Private Limited, with lyrics written by Amitabh Bhattacharya. Amit Trivedi who shot to

19. fame with his critically acclaimed work in Dev D (2009) has composed the music. The Tamil
version of the jingle has been composed by Vijay Antony. Vijay won the 2009 Cannes Golden
Lion for the famous „Nakka Mukka‟ commercial (for Times of India) in the Best of Music
category.
Along with the mass-media campaign, Fanta, for the first time ever, will also engage with
consumers through a special on-ground activation at select prominent locations in 42 cities
across 10 States namely, Maharashtra, Punjab, Haryana, Orissa, Chhattisgarh, Assam, West
Bengal, Rajasthan, Uttar Pradesh and Bihar. Starting 15th February, Fanta will be extending its
brand thought of “Taste that makes you jump” through a special experiential sampling initiative.
As part of this fun initiative, consumers will get a taste of the true magical Fanta experience
through interactive games like trampoline, crystal ball, Fanta milestones, etc. Fanta, being the
promoter of Play, believes in contagious, inclusive fun, which it will champion through this multi-
city consumer activation.
Storyboard of the Ad
The visual story brings out how the taste of Fanta sparks fun. The 3D animated film features
the exuberant, bubbly character called Gigi getting bored, when Tristan lands up with a bottle of
Fanta. Everything is energized as soon as he opens the bottle. Everybody starts jumping with
fun. The party comes to an end as soon as they run out of Fanta. But guess what? Tristan
comes with more Fanta and everyone jumps in the fun once again.
Speaking about the new campaign, Ajay Gahalut, Executive Creative Director, Ogilvy & Mather
says, “Like the previous campaign, the new ad film for Fanta is an international creative
adapted for the Indian market. We have used music to make the film relevant for India. This
time around too, Amitabh Bhattacharya wrote the lyrics and Amit Trivedi scored the music for it.
While the last film was based on the premise of „Play,‟ this time around the strategy was to
highlight „Taste that makes you jump‟. The lyrics are a reflection of that and the music too has a
peppy, youthful flavour to it. We are sure that this song will be as big a hit with the youth as the
last one. Interestingly, the Tamil jingle has been done by Vijay Antony, who did the famous
„Nakka Mukka‟ song. It has a similar flavour and beat as the Hindi one and we‟re sure it will find
immense popularity with the Southern consumers.
Fanta's new TVC with Rani launches 25 March
Indiantelevision.com Team
(24 March 2004 5:00 pm)
MUMBAI: Summer beckons and with that the cola war begins. Coca-Cola India is all set to
launch yet another ad campaign for its orange drink Fanta with brand ambassador Rani
Mukherjee.
The campaign 'Rang Le Dil Khol Ke' will launch on 25 March across all Hindi and Tamil
channels and builds on the last year‟s popular campaign 'Dil Khol Ke' and has been

20. conceptualized by Ogilvy & Mather (Mumbai).
The company also launched Fanta in a 600ml
pack size (500ml+100ml free) at Rs 15
across all key markets in India, keeping in
tune with its affordability strategy. This new
initiative is backed by a Fanta television
commercial (TVC) with the popular actress
Simran, and is running across all Hindi
mainline channels, besides on-ground
marketing activities and promotions.
Rani Mukherjee in the new Fanta TVC
"Fanta is currently the market leader in the
orange drinks category and is identified as 'The Fun Catalyst' among the youth," says Coca
Cola India vice president Sunil Gupta. He adds, "Our campaigns this summer, will be
focusing on consumer insights and consumer connect."
Fanta has been projected as a drink which
stands for its vibrant color, tempting taste
that not just uplifts feelings but also helps
free spirit thus encouraging one to indulge in
the moment. This mood has been effectively
captured in the latest Fanta TVC, which
shows Rani Mukherjee playing a prank on an
auto rickshaw driver along with her friends.
Thinking up a prank – Mukherjee
Fanta gets 3D campaign for youths
Mumbai, Mar 10 (IBNS) Re-introducing the elements of fun and masti in the lives of its young consumers, Coca-
Cola India has launched an integrated 3D communication program for brand Fanta, country’s popular orange-
flavored sparkling beverage.

21. The campaign has been launched with a complete bold and distinctive new look (visual identity
system), which would be featured on all Fanta executions including a complete packaging re-launch,
said the company.Re-introducing the elements of fun and masti in the lives of its young consumers,
Coca-Cola India has launched an integrated 3D communication program for brand Fanta, country's
popular orange-flavored sparkling beverage.
The campaign is supported by a fresh 3D animated film, featuring exuberant, bubbly characters
called the 'Fanta Crew'.The latest summer campaign focuses on building a stronger connect with the
youth, who are always on the lookout for innovative and high impact experiences.
The strategic initiative brings out the visual distinctiveness of Fanta through clutter-breaking visuals
and captures the mischief and humor in every moment of life, with the unique Fanta twist of fun.
According to Srinivas Murthy, Marketing Director-Flavours, Coca-Cola India, “After realizing that the
consumers today have forgotten how to have fun amidst several tensions and are unable to strike a
balance between school ,career, friends, family and oneself, Fanta decided to re-introduce the
elements of fun and masti in their lives through the latest campaign.”
Storyboard of the Ad
The latest communication is in form of fresh 3D animated film featuring exuberant, bubbly characters
called the 'Fanta Crew'.The TVC opens with a teenage girl sitting in a park, drinking Fanta and
enjoying the day. She takes a sip of her Fanta, post which her vision of the world undergoes a
transformation.When she looks through her Fanta bottle, all the people around her seem to be in a
more playful mood, while the whole park is transformed – the trees, grass, sun, everything is bright,
bold and orange.The TVC ends with people playing in the foreground, and the whole place seems
more playful.

22. This Summer Fanta Re-Introduces the Elements of Fun and Masti through its latest, 'Zyada Fanta,
Zyada Masti' campaign
Integrated brand communication effort to leverage Out-of-Home (OOH) media, digital platforms, on ground initiatives
and mass media communication
Latest campaign emphasizes on the core idea of making lives a lot less serious, a lot more fun! through
Fanta's powerful new philosophy - 'Zyada Fanta, Zyada Masti'.
Communication targeted at the youth of today, who are always on the lookout for innovative and exciting
experiences in their increasingly serious lives.
The campaign is a supported by a fresh 3D animation film featuring exuberant, bubbly characters called
the 'Fanta Crew', who bring in 'Zyada Masti' wherever they appear.
The bold and distinctive new look of the campaign to feature on all Fanta executions including a complete
packaging re-launch.
Conceptualized by Ogilvy & Mather, New York and finalized for Indian audiences by Ogilvy & Mather, India.
The animation has been executed by New York based agency, Psyop.
Foot-tapping music score by Music composer, Amit Trivedi and lyricist, Amitabh Bhattacharya ('Dev D'
and 'No one killed Jessica' fame) further add to the emotional appeal of the communication.
In-addition to mass media, the 360-degree communication initiative to include roll out of out-of-home (OOH)
media, radio, internet and on-ground activation.
10
New Delhi, March 2011: Re-introducing the elements of fun and masti in the lives of consumers, Coca-Cola India
has launched an integrated communication program for brand Fanta, country's largest-selling orange-flavored
sparkling beverage. The 360-degree initiative under the aegis of Fanta 'Zyada Fanta, Zyada Masti' is in line with the
core brand image of Fanta - inviting consumers to make their lives a lot less serious and a lot more fun!! The
campaign has been launched with a complete bold and distinctive new look (visual identity system), which would be
featured on all Fanta executions including a complete packaging re-launch. The campaign is supported by a fresh 3D
animated film, featuring exuberant, bubbly characters called the 'Fanta Crew'. To deliver the strategic messaging, a
range of integrated communication program including Mass Media Advertising, Out-of-Home Media, radio, digital,
interactive consumer road shows has been rolled out across all key markets.
The latest summer campaign focuses on building a stronger connect with the youth, who are always on the lookout
for innovative and high impact experiences. The strategic initiative brings out the visual distinctiveness of Fanta
through clutter-breaking visuals and captures the mischief and humor in every moment of life, with the unique Fanta
twist of fun. The new campaign ingeniously uses 3D animation to get the desired look and feel and at the same time
adds a new dimension, making it more appealing. As a part of the initiative, the Fanta Crew characters will bring alive
the Fanta's message on TV, Outdoor, on-ground and will interact with select consumers at key hotspots and lucky
consumers at their homes!
According to Srinivas Murthy, Marketing Director-Flavours, Coca-Cola India, "Brand Fanta is known for its
distinct 'Orangy' taste and for providing fun-filled, exuberant experience to all its consumers. After realizing that the
consumers today have forgotten how to have fun amidst several tensions and are unable to strike a balance between
school ,career, friends, family and oneself, Fanta decided to re-introduce the elements of fun and masti in their lives
through the latest campaign. 'Zyada Fanta , Zyada Masti' communication showcases that it is important to see the
fun, exciting & and playful side of life every now and then. I am confident that the consumers will connect with the
latest communication and find it appealing."

23. More about 'Fanta – Zyada Fanta, Zyada Masti' communication Initiative
The 360-degree communication program involves the roll out of a range of initiatives such as out-of-home (OOH)
media, radio, internet and on-ground activation. Conceptualized by Ajay Gahlaut, Group Creative Director, Ogilvy &
Mather Private Limited and his team , the 'Zyada Fanta, Zyada Masti' animation film has been executed by New York
based agency, Psyop (Director: Marco Spier, Marie Hyon, Gerald Ding, Producer: Nathan Jew). The mischievous and
infectious background score has been compiled by music composer Amit Trivedi and lyricist Amitabh Bhattacharya
of'Dev D/No One Killed Jessica' fame.
Storyboard of The Ad
The latest communication is in form of fresh 3D animated film featuring exuberant, bubbly characters called
the 'Fanta Crew'. The TVC opens with a teenage girl sitting in a park, drinking Fanta and enjoying the day. She takes
a sip of her Fanta, post which her vision of the world undergoes a transformation. When she looks through her Fanta
bottle, all the people around her seem to be in a more playful mood, while the whole park is transformed – the trees,
grass, sun, everything is bright, bold and orange. The TVC ends with people playing in the foreground, and the whole
place seems more playful.
Speaking about the 'Zyada Fanta , Zyada Masti' campaign, Ajay Gahalut, Group Creative Director, Ogilvy &
Mather says, "The new campaign is indeed very different from what we have done in the past. The latest campaign is
infused with elements of fun and masti which is line with brand Fanta's powerful new philosophy. We went with Amit
Trivedi and Amitabh Bhattacharya as they are well attuned to the pulse of today's youth. Together we have come up
with a jingle which is infectious, mischievous and we are confident it will be a 'Hit'. The entire campaign has also been
executed beautifully and we are sure that everyone will find it appealing"
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SF Jeans Shalimar Shanti Shanti Thanda Tel
Sharekhan Shriram Insight Sify.com Sil
Silk-n-Shine Sivananda Bal Siyaram's Skoda
Chyawanprabha
Sleepwell smile.co.uk Smyle Snapdeal.com SnapDeal.com
Snehi Snickers Somany Tiles Sonata
Sony Ericsson Sony Ericsson K3 100i Sony Ericsson T 100 Sony Handycam
Sony hi-fi Sony Vaio Sony Wega South Indian Bank
Speed Spice Jet Spice Mobiles Spice Telecom
Spinz Spraymint Sprite Standard Chartered Bank
Standard Chartered Mutual STAR CJ Alive Star India Star News

40. Fund
State Bank Debit Card Stayfree Germishield Stayfree Secure Stayfree Sure
Stayfree Ultra Thin Stayfree Ultra Thins Stop Not Style Spa
Subway Sugar Sugar Free Sugar Free Gold
Sugar Free Natura Sumo Victa Sundrop Sundrop Heart
Sunfeast Sunfeast Marie Light Sunfeast Noodles Sunfeast Snacky
Sunfeast Sweet'n Salt Sunfill SunSensors Sunsilk 9to9
Sunsilk Black Shine Sunsilk Natural Nourishment Sunsilk Naturals Surf
Shampoo
Surf Excel Surf Excel Bar Swift Swift Dzire
Symphony Symphony Air Coolers Symphony H! Cool
T
Tanishq Tanishq Glam Gold Tata Ace Tata AIG Health Investor
Tata AIG Life Tata AIG Life Insurance Tata AIG Life Insurance Tata AIG Life Superstar
Gyan Kosh
Tata AIG Mahalife Gold Tata Capital Tata Capital Housing Tata Class Edge
Finance
Tata DOCOMO Tata Indica Tata Indicom Tata Indicom True Paid
Tata Indicom Walky Tata Indigo Marina Tata Mutual Fund Tata Nano
Tata Safari Tata Salt Tata Salt Flavoritz Tata Sky
Tata Sky + Tata Sky Plus Tata Tea Tata Tea Gold
TBZ Tea Board of India The Asian Age The Economic Times

41. The Harry Collection The Hindu The Indian Express The Sunday Telegraph
The Sunday Times The Times of India Thomas Cook Thums Up
Tide Tiger Balm Tiger HForce Time Pass
Times Now Timex Titan Toshiba
Toyota Innova TVS Centra TVS Sport TVS Star City
TVS Victor
U
UBS UNICEF Uninor Union Bank of India
Usha Striker UTI Bank UTI Mutual Fund Utterly Butterly
V
V.I.P Valvoline Engine Oil Vanilla Coke Vaseline
Vaseline Crack Relief Vatika Honey Saffron Soap Vatika Shampoo Venus Water Heaters
Videocon Videocon d2h Vim VIP
VIP Skybags Virgin Mobile Visa Visa Electron
Visa Mini Vitamla vkewl Virgin Mobile Vodafone
Volkswagen Volkswagen Jetta
W
Wagh Bakri Chai WagonR Webdunia.com Westside
Wheel Wheel Lemon Fresh Whirlpool White Mischief Holidays
Wild Stone Windows Vista Wipro Active Talc World Gold Council

42. World Vision India WWF India
X
Xhale Xtra Premium Xtra Premium Indian Oil Xtramile Super Diesel
Y
Yahi Hai Sahi! Yahoo! India Yahoo! Messenger Yamaha Crux
Yamaha SZ Yardley Yebhi.com Yes Bank
Z
Zandu Kesari Jeevan Zapak.com Zee Cinema Zee Network
Zen Zen Mobile Zingaro ZipFone
Zipouch
O & A ADD AGENCY
1623 STORYBOARDS FOUND FOR THE KEYWORD ‘O
1
135 PS Safari Petrol
3
3236
7

43. 1
7Up 7Up Lemon Bite
8
8 PM
9
93.5 Red FM 99acres.com
A
Aashirvaad Aashirvaad Ready Meals ABN AMRO ACC
Accent CRDi Accent Viva accenture Acer
Act II Active Wheel Adasia 2003 Add Achiever
Add Sprint Adidas Aditya Birla Group Aegon Religare
Aegon Religare Life AFL WiZZ AIG Aim
Insurance
Air Deccan Air Wick Aircel Aircel Easy Deal
Airtel Airtel Delhi Half Marathon Airtel Digital TV Airtel Dish TV
2009
Airtel Magic Airtel Voice SMS AIS Stronglas Aiwa
Akai Akai Black Belt Ala Alchemist
Allen Solly Allout Fast Action Coil AllScapes Allwyn Sensor
Alpenliebe Alpenliebe Lollipop Alto Alto Spin
Amar Toothpaste Amar Ujala Amaron Amaron Batteries

44. 1
Amaron Pro Bike Rider Ambi Pur Ambuja Cement American Airlines
American Tourister Amrutanjan's Dragon Liquid Amul Body Warmer Amul BodyWarmer
Balm
Amul Chocolate Amul Macho Amul Paneer Amway
Anchor Anchor Gel Anchor Roma Euroswitches Anchor White
Anchor White Toothpaste Anchor Wire Anik Any Time Annapurna Iodised Salt
Anne French AOL Mail AOL.in Apache RTR 160
Apenliebe Apollo Amazer XL Apollo Tyres Aprilia
Apsara Aptech Aquaguard Archidply
Archies Gallery Archies Perfume Aria.com Ariel
Ariel Gain Supersoaker Ariel Power Compact Ariel Power Wash System Ariel Total Compact
Aristocrat ASCI Ashok Leyland Asian Paints
Asian Paints Apex Ultima Asian Paints Royale Asian Paints Royale Play Asian Paints Tractor
Emulsion
Asian Paints Ultima ASK ASK Wealth Advisors Asmi
AT&T AT&T Prepaid Aveo U-va Aviva Life Insurance
Aviva Lifelong Avon K Series Axe Axe Pulse
Axis Bank AXN Ayurvedic Concepts Ayush
B
baazee.com Babool Babool Neem Toothpaste Bacardi

45. 1
Bacardi Breezer bacardilimon.rediff.com Bagpiper Bagpiper Club Soda
Bagpiper Gold Bajaj Bajaj Allianz Bajaj Allianz Child Plan
Bajaj Allianz Life Insurance Bajaj Almond Drops Bajaj Avenger DTS-i Bajaj Boro Herbal
Bajaj Caliber 115 Bajaj CFL Bajaj Chetak Bajaj Coolest
Bajaj Discover Bajaj Discover DTS Si Bajaj Discover DTS-i Bajaj Fans
Bajaj Lal Dantmanjan Bajaj Legend Bajaj Legend NXT 2 Bajaj Lighting
Bajaj Midea Bajaj Pulsar Bajaj Pulsar 220 Bajaj Pulsar DTS-Fi
Bajaj Saffire Bajaj Spirit Bajaj Wind 125 Bajaj XCD DTS-Si
Bakeman's Band-Aid Band-Aid Turmeric Bank of India
Bank of Maharashtra Bar One Bar-One Barclaycard
Base Batteries Bausch & Lomb Baygon BBC World Service Trust
Beam Beetel Benadryl Berger Bison
Berger Color Bank Berger Weather Coat Bharat Matrimony.com Bharat Petroleum
Bharat Petroleum Bharat Uday Bharatgas Bharti
Corporation Limited
Bharti AXA Bharti AXA Life Bright Stars Bharti AXA Life Insurance Bid20.com
Plus
Big Babol Big Babool Big Bazaar Bigadda.com
BigFlix BigLeap BigRock Binaca
Bingo Bingo Live Wires Bingo Mad Angles Bingo Tangles

46. 1
Bird's Eye Birla Cement Birla Sun Life Insurance Bisleri
Bisto Blackberry Blenders Pride Blue Bell
Blue Star BMA Wealth Creators BMW Bold
Bolero Invader Bombay Dyeing Bookmyshow.com Boomer
Boost Boro Natural Boroplus BoroSoft
Bosch Bose Bounty Bourbon
Bournvita Bournvita 5 Star Magic Bournvita Li'l Champs BPCL
BPL Excell BPL Home Appliances BPL Mobile BPL Studio Line
Breakthrough Breeze Britannia Britannia 50-50
Britannia Cakes Britannia Good Day Britannia GoodDay Britannia KBC Offer
Britannia Little Hearts Britannia Maska Chaska Britannia Milk Bikis Britannia Milkman
Britannia NutriChoice Britannia Rusk Britannia Tiger Britannia Tiger Krunch
Britannia Tiger Milkzor Britannia Treat Britannia Vita MarieGold British Airways
Brooke Bond Brooke Bond A1 Brooke Bond Red Label Bru
Brylcreem BSA BSA Champ BSL Suiting
Bubbaloo Buckley's Bugle Boy Buland Cement
Bullet Electra Business Standard Butterfly PowerHob Byford
C
Cadbury Cadbury -5star Cadbury 5 Star Cadbury 5-star

47. 1
Cadbury Bournville Cadbury Bournvita Cadbury Bournvita Li'l Cadbury Bytes
Champs
Cadbury Celebrations Cadbury Dairy Milk Cadbury Dairy Milk Desserts Cadbury Dairy Milk Eclairs
Cadbury Dairy Milk Silk Cadbury Delite Cadbury Eclair Cadbury Eclairs
Cadbury Eclairs Crunch Cadbury Halls Cadbury Perk Cadbury's Bournville
Cadbury's Celebrations Cadbury's Dairy Milk Cadbury's Perk Calcium Sandoz
Calcium Sandoz Soft Chew California Grapes Calve Camlin
Canara Bank Cancer Patients Aid Canditi Zoom Candyman
Association
Candyman Licks Canon Carl Zeiss Carlshamn
Carrier Castrol 4T Castrol Activ 4T Castrol CRB Plus
Castrol GTX Magnatec Castrol Scootek Hi-Mile Castrol Super TT Catch Masala
Catch Spices Ceat Shoppe CEAT Tyres Center Fresh
Center Fresh Actisports Center Fruit Center Shock Center Shock Mirchi
Centre for Social Research Century Ply Cequin Cera
Channel V UNAIDS Channel [V] Chatar Patar Cheer
Cheez-It Cherry Quick Wax Chevrolet Aveo Chevrolet Optra
Chevrolet Spark Chevrolet Tavera Chhotu Bailley Chivas Regal
Chlor-mint Chlor-mint Ice Chlormint Chlormint Freshfills
Choco-tella Choco-Treat Chocoliebe Cholamandalam

48. 1
Chupa Chups Cinic Plus Cinthol Cinthol Lime Fresh
Cinthol Skin Fresh CIPLA Clean & Clear CleanComb
Clear Cleartrip.com ClickJobs.com Clinic All Clear
Clinic All Clear IceCool Clinic Plus Clinic Plus & Sunsilk Gold Clinic Plus Protein
Sachet Offer Shampoo (Promo)
Clorets Close up Close-up Close-up Whitening
Club HP CNBC CNBC Awaaz Cobra
Coca Cola Coca-Cola Coca-Cola India Cofitos
Coldarin Coldarin Plus Colgate Colgate Dental Cream
Colgate Fresh Energy Gel Colgate Gel Colgate Herbal Colgate Plax
Colgate Total Colgate Zig Zag Flexible Collection G Colors
Compaq Compaq Presario Complan Complan Memory
Congress Conseco Contessa Cool Hotmail
Coolers Corelle Cream Bell Cream Bell Fantasia
Creamfills Alpenliebe Cricketworldcup.com Crompton Greaves
D
D'cold D'Cold Syrup D'cold Total Daawat
Dabur Dabur Amla Dabur Amla Lite Dabur Baby Olive Oil
Dabur Back-aid Dabur Chyawanprash Dabur Gulabari Dabur Honey

49. 1
Dabur Honitus Dabur Pudin Hara Dabur Red Paste Dabur Vatika
Daewoo Daikin Dainik Bhaskar Dairy Milk
Dalda Activ Danepak Bacon De Beers Decore
Deforestation Del Monte Delta Lloyd Insurance Dendrite
Department of Income Tax Dermi Cool Desimartini.com Dettol
Dettol Juniors Dettol Talc Deutsche Bank Dhampure
Dhanlaxmi Bank Dhara Diesel Digene
Digital ez LG Digjam Dinesh Suitings Discover Card
Discovery Channel Dish Tru HD Dish TV dishtv
Disprin DLF Indian Premier League DLF Indian Premiere League DLF IPL
Dockers Dockers Mobile Pants Dollar Bigboss Domex
Domino's Domino's Cinna Stix Domino’s Donear
Doritos DOTS Doy Dr Fixit
Dr Morepen C-Sip Dr. Fixit Dr. Morepen Dr.Lips
Dreamcast Dulux Duncans Double Diamond DVS Digital Magic
E
ebay.com ebay.in Edge Educomp Solutions Limited
egurucool.com Electra Electrolux Elle 18
Elle Zap Elle18 Emami Fair and Handsome Encore

50. 1
Eno Eno Tab Equal ERD Mobile Accessories
Escotel eSys ET NOW eTrust
Euroair Euroclean Jet Eveready Everest
Everest Pav Bhaji Masala EverYuth Excalibur / Merlin Expressions Greeting Cards
Eyebank Association of Ezee
India
F
Fa Faber Faber-Castell Fair & Lovely
Fair & Lovely anti-marks Fair and Handsome Fairever Fairglow
Fanta Fanta Apple Farmtrac Fastrack
Fastrack Army Feast Fem Femina
Ferrero Rocher Fevicol Fevicol PDL Fevicol SH
Fevikwik Feviquik Fiat Linea Fiat Palio
Fiat Palio nv Fiat Punto Fiat Uno Fiero
Fiero F2 Fifty-Fifty First Flight Couriers Fisher Water Pump
Five Star Crunchy Flair Sporty Techno Gel Flipkart.com Flying Machine
Footloose Force Trump Ford Fiesta Ford Figo
Ford Fusion Ford Ikon Ford Ikon NXT Fortune
Fortune Cooking Oil Fortune Oil Foster's Fox's Biscuits

51. 1
Franklin Templeton Franklin Templeton Mutual Freshia Freshwrapp
Investments Fund
Freya's Friends of The Tree Frooti Fropper.com
Frutus Fuji Fuji Film Fullerton India
Future Generali
G
Gadgets Guru Galaxy Garnier Color Naturals Gati
GE Money Gillette Vector Plus Give India Glaxose – D
Glide 4T Glycodin GNIIT Goafest
Godfrey Philips Bravery Godrej Godrej Chai House Godrej Eon
Awards
Godrej FairGlow Godrej Pentacool Gold Riband Goodknight
Goodyear Grasim Greenlam Greenlam Laminates
Greenply Guinness Beer Gulf Superfleet LE Max
H
Haier Haier Refrigerator Hajmola Anardana Churan Hajmola Mint
Halls Hanes Hansaplast Happydent
Happydent Complete Happydent White Harmony Condom Havell's CFL
Havell's Fans Havells Havells Cables Havells Wire
HCL HCL ME HDFC HDFC Bank

52. 1
HDFC Life HDFC Standard Life Head & Shoulders Heinz
Help Age India HelpAge India Henko Heritage Agarbatti
Hero Honda Hero Honda Ambition Hero Honda CD-Dawn Hero Honda Glamour
Hero Honda Karizma Hero Honda Passion Hero Honda Passion Pro Hero Honda Pleasure
Hero Honda Super Splendor Hero World1 Series Heroes Project Hi-Speed
Himalaya Anti-Dandruff Himalaya Ashva Gandha Himalaya Chyavanaprasha Himalaya Dental Cream
Shampoo
Himalaya Protein Shampoo Himalaya Shahicool Himani Fast Relief Himani Navratan Lite
Himani Navratna Cool Talc Himani Navratna Oil Himani Sona Chandi Hindustan
Chyawanprash
Hindustan Times Hit Hit Champion Hitachi
Hitachi Ace Hitachi Atom Home Trade HomeShop 18
Honda Honda Accord Honda City Honda City ZX
Honda Genset Honda GenX Honda Jazz Honda Shine
Horlicks Horlicks Lite Hostess HP
HP Milcy HP Milcy Turbo HP Power HP Racer4
HP TurboJet HSBC HSBC Premier HT Media
Huggies Dri-Fit Diapers Huggies Ultra Comfort Hughes Hugo Deep Red
Hutch Hyundai Accent Hyundai Electronics Hyundai Getz
Hyundai i20 Hyundai Santro Hyundai Santro Contest Hyundai Santro ERLX

53. 1
Hyundai Santro Zip Plus Hyundai Verna Hyundai Zip Plus
I
i-pill Ibibo.com ICICI ICICI Home Loans
ICICI Lombard ICICI Prudential ICICI Prudential Life ICICI Smart Kid Education
Insurance Plan
ICL IDBI Bank IDBI Federal Childsurance IDBI Federal Life Insurance
Idea Idea Cellular IFB Iffco-Tokio
Igo IIFL Income Tax Return Incredible India
Incredible India! India Poised India Shining Indiabulls
IndiaFirst Life Insurance Indiainfoline.com Indian Airlines Indian Army
Indian Overseas Bank Indian Terrain Indiatimes Mail Indiatimes Travel
Indica V2 Indica V2 Turbo Indica V2 XETA Indigo Manza
IndusInd Bank Indya.com Infiniti Infomedia Yellow Pages
ING Vysya Bank ING Vysya Life Insurance ING Zing Intel Pentium 4
Intel Pentium III Intelligent Investor Intex Intex Mobile
Iodex Iodex Power Cream Ira ITC Classmate
Itch Guard
J
J. Hampstead J.Hampstead Jaypee Group Jaypee Infratech Limited

54. 1
JB Oxford Jeevansathi.com Jet Airways Jivanjor
Jivraj JK Tyre Jo Beauty JobStreet.com
John Players Johnson's Baby Cream Johnson's Baby Milk Lotion Johnson's Baby
Moisturising Soap
Johnson's Baby Oil Johnson's Baby powder Johnson's Baby Shampoo Johnson's Baby Soap
Junior Horlicks Just Dial Just Jeans
K
K7 Computing KamaSutra Kamasutra Condoms KamaSutra Sport
Kara Skincare Wipes Karaoke Kaun Banega Crorepati Kawasaki Bajaj Aspire
Kawasaki Bajaj Boxer Kawasaki Bajaj Caliber Kawasaki Bajaj Caliber Kaya Skin Clinic
Croma
KEI Kellogg's Corn Flakes Kellogg's Special K Kellogg’s All Bran
Kelvinator KenStar KenStar Air Coolers KenStar Tumble Top
Kerala Tourism KFC KFC Hot Zinger Khaitan
Killer Casuals Kinetic Kinetic Blaze Kinetic Challenger
Kinetic GF Kinetic Style Kinetic SYM Flyte Kinetic Zing Rockin
Kinetic ZX Kinetic ZX Zoom Kingfisher King’s Oil
Kinley Kirloskar Kissan Annapurna Kissan Fruit Kick Jam
Kissan Jam Kissan Ketchup Kissan Squeezo Kissan Tangy Tom
Kissan Tom Pataka Kissan Tom Tom Kissan Tomato Ketchup Kit Kat

55. 1
KitKat Kiwi Kiwi Shoe Polish Klondike
Knock Out Knorr Soups Kodak Kodak Max
Kohinoor Basmati Rice Kohinoor Xtra Time Kojak Selinge Kold Care Syrup
Konica Kotak Kotak Life Insurance Kotak Mahindra
Kotak Mahindra Bank Kotak Securities Kotex Krack Heel Repair Cream
Krackjack Kuber Kukure Kurkure
Kurkure Desi Beats Kurkure Naughty Tomato Kurkure Snak Shaks Kurl-on
Kwality Wall's Max Kwality Wall's Sundae Kwality Wall's Super Kwality Walls
Cornetto
Kwality Walls Cornetto Kya Aap Paanchvi Pass Se Tez
Hain?
L
Lakme Lakme Brilliance Lakme Cleansing Pads Lakme Enrich
Lakme Hair Next Lakme Maximum Moisturiser Lakme Peach Milk Lava M30
Moisturiser
Lava Mobile Lavie Lawman Lay's
Lays Lee Lehar Kurkure Lehar Namkeen
Lehar Soda Lemon Mobiles Lenovo Lenovo X300
Levi's Levi's Shorts Lewis Berger LG
LG Artcool LG Bullet Phone LG CDMA LG Cookie
LG Cookie Pep LG DIOS LG Fabricare LG Flatron