Brand Value

2. Founder of JAGUARA lANDROVER
 Founder :- Sir William Lyons and
William Walmsley
 Founded:- 1922
 Headquarters:- Whitley, Coventry,
United Kingdom.

3. Taken Over and Merged
 1966:- Merged With British Motor
Corporation.
 1968:- Merged with British Leyland
 1984:- Demerged
 1989:- Taken over by Ford
 2008:- Sold to Tata Motors

4. History:-
 Originally they making motorcycle sidecar
before they making passenger car.
 The name was changed to "Jaguar" after
World War II to avoid the unfavorable
connotations of the SS initials.
 The company also holds Royal warrants
from Queen Elizabeth II and Prince
Charles.
 In recent years, manufactured cars for the
British Prime Minister, the most recent
delivery being an XJ in May 2010.

5. Conti…………
 In 1935 the SS Jaguar name first
appeared on a 2.5-litre saloon, sports
models of which were the SS 90 and
SS 100.
 In September 2013 Jaguar Land
Rover announced plans to open a 100
million GPB (160 million USD)
research and development.

6. Models of Jaguar

7. Ford:-
 Ford made offers to Jaguar's US and UK shareholders
to buy their shares in November 1989.
 Jaguar's listing on the London Stock Exchange was
removed on 28 February 1990.
 In 1999 it became part of Ford's new Premier
Automotive Group along with Aston Martin, Volvo Cars
and, from 2000, Land Rover. Under Ford's ownership,
Jaguar never made a profit.
 On 11 June 2007, Ford announced that it planned to
sell Jaguar, along with Land Rover and retained the
services of Goldman Sachs, Morgan Stanley and
HSBC to advise it on the deal. The sale was initially
expected to be announced by September 2007, but was
delayed until March 2008.

8. Tata Motors:-
 On 26 March 2008, Ford announced that it had agreed
to sell its Jaguar and Land Rover operations to Tata
Motors of India, and that they expected to complete the
sale by the end of the second quarter of 2008.
 Now they Introduce the electric Vehicle.
 Lotus Cars joined Jaguar, MIRA Ltd and Caparo on a
luxury hybrid executive sedan project called "Limo-
Green"—funded by the UK Government Technology
Strategy Board. The vehicle will be a series plug-in
hybrid.

9. History In Racing:-
 In the 1999, Ford decided that Jaguar would be the
corporation's Formula One entry.
 achieving only two podium finishes in five seasons
of competition between 2000 and 2004.
 the F1 team was seen as an unneeded expense
and was sold to Red Bull energy drinks owner
Dietrich Mateschitz on 15th Nov 2004.

10. Motorsports:-
 The company has had major success in sports car
racing, particularly in the Le Mans 24 Hours.
 Jaguar XJ-S won the 1984 European Touring Car
Championship.
 The team started winning regularly from 1987, and
won Le Mans in 1988 and 1990 with the XJR
series sports cars.
 The Jaguar XJR-14 was the last of the XJRs to
win, taking the 1991 World Sports car
Championship.

11. Future Plan:-
Car models:-
 C-X17
 In early 2012 that there would not be a
Jaguar SUV, but suggested that he
may be designing a crossover for
Jaguar.

12. Cont………..
Future plants:-
 Ryton-on-Dunsmore - Jaguar Land Rover
announced that it will build a new Special Vehicle
Operations development centre there in 2016.
 The site was previously used by Rootes for aircraft
production plant for World War Two, and later
became the Rootes/Chrysler/Peugeot car plant
which was closed in 2006 and has since been
completely demolished and the site cleared.