1. Energy as Driver of Value
ULI Fall Meeting – LA Convention Center
Bloom Energy | October 2011

2. Today’s Energy Reality
• 1 in 3 humans live without power
• Global population growing rapidly
• Energy demand exceeds supply
• Rising Energy Prices
• Geopolitical and social instability on the rise
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3. Bloom Energy Overview
Mission: “To make clean, reliable energy
affordable for everyone in the world.”
Solid oxide fuel cell technology first
developed for NASA
Kleiner Perkins’ first cleantech
investment in 2002
Commercial product, strong demand
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4. How Bloom Energy Servers Create Electricity
Fuel Passes Over the Anode Oxygen Ions React with Fuel in Fuel Cell Reaction Produces Electricity
Fuel
e- e- e-
Air
Air Passes Over the Cathode
Fuel Cell Stack Module System Solution
25 W 1 kW 25 kW 100 kW 100 kW to MW’s
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5. eBay Installation
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6. Industry
Real Estate Development
Bloom Installation
500KW
December 2010
Alhambra, CA
Objective
Bloom Energy Servers power a quarter
of the office complex where they are
installed, saving The Ratkovich "As an early Bloom customer, we have seen our
Company about $500,000 a year in
electricity bills. systems generate significantly more cost savings
than initially expected. As a result, we are
Established
1977 convinced that Bloom‟s technology not only greatly
enhances the value of our assets but also promotes
Headquarters
Los Angeles, CA our core mission to provide profitable and
innovative developments that improve the quality of
Website
www.ratkovich.net urban life.”
– Wayne Ratkovich
CEO

7. Industry
Commercial Real Estate
Bloom Installation
400KW
December 2011
Constellation Place
Century City, CA
Objective
Bloom Energy Servers power 35% of “JMB is committed to sustainable building
JMB Realty‟s Constellation Place, a
Class A office tower set in the heart of operations and we are excited to be Bloom‟s first high-
Century City. Combined with the use of
rise, „Class A‟ office installation in Southern
solar PV, Constellation Place offers its
tenants a LEED Gold office environment California. Bloom‟s compact footprint produces
while generating significant savings.
400kW of power in less than 500 square feet, helping
Established us provide our tenants high quality, premium space
2003
with minimal environmental impact.”
Headquarters
Chicago, IL
– Sarah Shaw
Website VP, Development & Operations
www.constellation-place.com
Constellation Place

8. Value Proposition for Real Estate
Lower Energy Costs Clean Power Reliable Power
• Fix Electricity Costs • Using Natural Gas: • 24/7/365
for 10+ years ~30-50% Cleaner
• Always-on Modular
than the Grid
• <5 Year Payback Architecture
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9. Bloom Energy’s Customers
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