1. Presented by Professor Ron Newman
VDIS10014 Exhibition Design
Lecture 2
An
Exhibi)on
from
Design
Brief
to
Realisa)on

2. An
Exhibi)on
from
Design
Brief
to
Realisa)on
-­‐
Presented by Professor Ron Newman
VDIS10014 Exhibition Design
Lecture 2
Exhibition design, the process of developing and realising
an exhibit - from a concept through to a physical, three-
dimensional exhibition, is a continually evolving field of
design practice, drawing on innovative, creative and
practical solutions to the challenge of developing
communications environments that ‘tell a story’, that have
a narrative in a three - dimensional space.

3. An
Exhibi)on
from
Design
Brief
to
Realisa)on
-­‐
Presented by Professor Ron Newman
VDIS10014 Exhibition Design
Lecture 2
Todays exhibition designers use a wide range of technologies
(interactive, digital, web based, projection, holographic) and
techniques to develop experiences that will resonate with diverse
audiences, enabling these targeted audiences to access the
messages, stories and objects of an exhibit.
There are many different types of exhibits, ranging from museum
exhibitions, to retail and trades show spaces, to themed attractions,
zoos and visitor centres. All types of exhibits aim to communicate a
message through engaging their audiences in meaningful and
compelling interactions. This subjects will focus on the design of a
Trade Show.

4. An
Exhibi)on
from
Design
Brief
to
Realisa)on
-­‐
Presented by Professor Ron Newman
VDIS10014 Exhibition Design
Lecture 2
Exhibit design is most usually a collaborative process, integrating
the disciplines of architecture, landscape architecture, graphic
design, audiovisual engineering, digital media, lighting, interior
design and content development to develop an audience
experience that interprets information, involves and engages a
user and influences their understanding of a subject matter.
Throughout the planning and design process, exhibit designers
work closely with graphic designers, content
specialists, fabricators, technical specialists, audiovisual experts,
and other mission – based stakeholders like company officers,
government agencies and other partner organisations.

5. An
Exhibi)on
from
Design
Brief
to
Realisa)on
-­‐
Presented by Professor Ron Newman
VDIS10014 Exhibition Design
Lecture 2
The exhibit design process builds on a conceptual or
interpretive for an exhibit, determining the most effective, engaging
and appropriate methods of communicating the message or telling
a story. The process moves from conceptual plan, through
schematic design, design development, contract documentation,
fabrication and installation.
The first phases establish a thematic direction and develop
creative and appropriate design solutions to achieve the
interpretive and communication goals of the exhibit. The latter
phases employ technical expertise in translating the visual
language of the designs into detailed documents that provide all
the specifications required to fabricate and install an exhibit.

6. An
Exhibi)on
from
Design
Brief
to
Realisa)on
-­‐
Presented by Professor Ron Newman
VDIS10014 Exhibition Design
Lecture 2
PHASES OF EXHIBITION DESIGN & DEVELOPMENT
PROJECT TEAM FORMATION
Assemble those who will be involved in the project. Some
will not be involved in the early stages.
CONCEPT DEVELOPMENT PHASE
Develop the concept to brief stage – 2-3 pages, with a
designer’s concept drawing
FIRST REFERRAL / FRONT END EVALUATION
First referral group/front end evaluation, Consult with all
stakeholders, internal and external, on the concept brief,
make appropriate changes to the brief.

7. An
Exhibi)on
from
Design
Brief
to
Realisa)on
-­‐
Presented by Professor Ron Newman
VDIS10014 Exhibition Design
Lecture 2
DEVELOPMENT OF CONTENT
The content includes everything needed for the project other
than design: final text for labels, photos and objects (with
data sheets), other interpretive elements. All Intellectual
Property permissions should be finalised for use in the
exhibition.
DETAIL DESIGN PHASE
Designer uses the content to be interpreted by the design
and integrates the content and develops the design to full
specification stage, including specification of any operations
and maintenance requirements

8. An
Exhibi)on
from
Design
Brief
to
Realisa)on
-­‐
Presented by Professor Ron Newman
VDIS10014 Exhibition Design
Lecture 2
SECOND REFERRAL
Final design reviewed by stakeholders before construction.
Starting point for development of associated programs eg
education, media, equipment, furniture and fittings
PRODUCTION PHASE
Exhibition built off site and installed
PUBLICITY PHASE – OPENING
Media promotion, organisation of opening etc

9. An
Exhibi)on
from
Design
Brief
to
Realisa)on
-­‐
Presented by Professor Ron Newman
VDIS10014 Exhibition Design
Lecture 2
POST OPENING - RECTIFICATIONS
Post opening rectifications of any small problems identified in
the light of public usage of the exhibition
OPERATIONS & MAINTENANCE
Implement an operations and maintenance schedule
including cleaning, maintenance of equipment, repairs
EVALUATION - POST EVALUATION ALTERATIONS
Meet with key stakeholders to review the project
If possible, implement any changes resulting from the
evaluation.

10. An
Exhibi)on
from
Design
Brief
to
Realisa)on
-­‐
Presented by Professor Ron Newman
VDIS10014 Exhibition Design
Lecture 2
COSTING AND SCHEDULING THE EXHIBITION
Costing and scheduling an exhibition is a relatively simple task,
and most often undertaken by the designer alone or if there is a
Project Manager then in collaboration with the Project Manager.

11. An
Exhibi)on
from
Design
Brief
to
Realisa)on
-­‐
Presented by Professor Ron Newman
VDIS10014 Exhibition Design
Lecture 2
COSTING AND SCHEDULING THE
EXHIBITION
Most important is the research
undertaken to ensure that costings
placed against any services, rent,
equipment, staff, fabrication and
installation are accurate and based on
quotations or known $ rates.
Schedules and timing should also be
based on consultation and agreement
between the project collaborators of
the time required for undertaking the
various tasks.