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Victoria India Service design JAM 2011

              Theme: Growth




        Team one, two, three, four
         prashasti | purva | ritika | tanvi
Brainstorming
Kids         Growth
Streamlining our approach


                            social       cultural
                                                          psychological
        physical


     major                           WHY KIDS???                       mouldable
     development
     period

          energetic                                               explorative

                       need correct
                                                    to start at
                       guidance
                                      curious       root level
Concept development


  what?                        why?                            how?
       • freakends                       • develop                    • workshops
      • exploratory                 • to connect with                    • events
         learning                        other kids                     • outings
     •group of kids              • to find your interests               • internet
     • fun learning                 • to get exposure                 • interaction
          • kid’a                • discover new things                • stress free
                                         • general                    environment
                                        awareness
                                 • no worry for parents




             where?                                         when?
                      • at freakend                              • weekends
                         centres                               •2/3 hours/day
                        • Globally
Building connections and Sharing
The need:

To give the kids a broader perspective of the world and expand their horizons. to make them
aware of the diversity that exists and make them more receptive to varied experiences




Interactions:
                                                                         Medium:
Sharing
                                                                         Internet
Presentations
                                                                         Video Interactions
Making friends
                                                                         Exhibtions of creatives
Activities involving
                                                                         Online Portal
more than 1 centers
Personas

                                                                                  Name: Adit
                                                                                        ______________________                      Age:    12 yrs.
                                                                                                                                           ___________


                                                                                 Where: Ahmedabad, India
                                                                                        ____________________________         Gender: ___________
                                                                                                                                     Male

                                                                       Family Context:      Parents working in MNC’s
                                                                                            ___________________________________________________

                                                                                            ___________________________________________________


                                                                   Financial Situation:     Well to do
                                                                                            ___________________________________________________


                                                                                  Skills:   Sports, public speaking
                                                                                            _____________________________________


                                                                           Personality:     Outgoing, experimental
                                                                                            ___________________________________________________


                                                                                   Likes: Football, Tabble tennis, video games
                                                                                          ___________________________________________________

                                                                                            ___________________________________________________

                                                                                  Wants: ___________________________________________________
                                                                                         A transformer kit
                                                                                            ___________________________________________________

                                                                                 Needs: Attention
                                                                                        ___________________________________________________

              Team one, two, three, four
Team/Project:_____________________________                                                  ___________________________________________________
© Design Providence - V ictoria India Service Design Jam 201   1
Personas

                                                                                  Name: Joe
                                                                                        ____________________________             Age:    12 yrs.
                                                                                                                                        ___________


                                                                                 Where: Sydney, Australia
                                                                                        ____________________________         Gender: ___________
                                                                                                                                     Male

                                                                       Family Context:      Professional
                                                                                            ___________________________________________________

                                                                                            ___________________________________________________


                                                                   Financial Situation:     Sound
                                                                                            ___________________________________________________


                                                                                  Skills:   Sports, playing musical instruments
                                                                                            _____________________________________


                                                                           Personality:     Funloving, outgoing.
                                                                                            ___________________________________________________


                                                                                   Likes: Cricket, video games
                                                                                          ___________________________________________________

                                                                                            ___________________________________________________

                                                                                         A guitar
                                                                                  Wants: ___________________________________________________
                                                                                            ___________________________________________________

                                                                                 Needs: Adventure
                                                                                        ___________________________________________________

             Team one, two, three, four
Team/Project:_____________________________                                                  ___________________________________________________
© Design Providence - V ictoria India Service Design Jam 201   1
Personas

                                                                                  Name: Kritika
                                                                                        ____________________________             Age:       10 yrs.
                                                                                                                                           ___________


                                                                                 Where: Delhi, India
                                                                                        ____________________________         Gender: ___________
                                                                                                                                     Female

                                                                       Family Context:      Parents are chartered accounatnts
                                                                                            ___________________________________________________

                                                                                            ___________________________________________________


                                                                   Financial Situation:     Sound
                                                                                            ___________________________________________________


                                                                                  Skills:   Dancing, singing
                                                                                            ____________________________________________


                                                                           Personality:     Enthusiastic, curious.
                                                                                            ___________________________________________________


                                                                                   Likes: Acting, Playin games,chocolates, ice-creams
                                                                                          ___________________________________________________

                                                                                            ___________________________________________________

                                                                                  Wants: Entertainment, friends
                                                                                         ___________________________________________________

                                                                                            ___________________________________________________

                                                                                        Computer, space to play
                                                                                 Needs: ___________________________________________________
             Team one, two, three, four
Team/Project:_____________________________                                                  ___________________________________________________
© Design Providence - V ictoria India Service Design Jam 201   1
Personas
                                                                                  Name: Neil
                                                                                        ____________________________             Age:       8 yrs.
                                                                                                                                           ___________


                                                                                 Where: London, UK
                                                                                        ____________________________         Gender: ___________
                                                                                                                                     Male

                                                                       Family Context:      Father is the Editor in chief of a leading newspaper
                                                                                            ___________________________________________________

                                                                                            Mother is an active social worker
                                                                                            ___________________________________________________


                                                                   Financial Situation:     Well to do
                                                                                            ___________________________________________________


                                                                                  Skills:   Sports
                                                                                            ____________________________________________


                                                                           Personality:     Mischeivious
                                                                                            ___________________________________________________


                                                                                   Likes: Cartoon, chocolates, video games
                                                                                          ___________________________________________________

                                                                                            ___________________________________________________

                                                                                         PS3
                                                                                  Wants: ___________________________________________________
                                                                                            ___________________________________________________

                                                                                 Needs: TV, games and play buddies
                                                                                        ___________________________________________________

             Team one, two, three, four
Team/Project:_____________________________                                                  ___________________________________________________
© Design Providence - V ictoria India Service Design Jam 201   1
Personas

                                                                                  Name: Rhea
                                                                                        ____________________________                Age:    10 yrs.
                                                                                                                                           ___________


                                                                                 Where: Karachi, Pakistan
                                                                                        ____________________________         Gender: ___________
                                                                                                                                     Female

                                                                       Family Context:      Government o cers
                                                                                            ___________________________________________________

                                                                                            ___________________________________________________


                                                                   Financial Situation:     Middle class
                                                                                            ___________________________________________________


                                                                                  Skills:   Singing, playing tabla
                                                                                            _____________________________________


                                                                           Personality:     Shy, introvert
                                                                                            ___________________________________________________


                                                                                   Likes: Playing indoor games
                                                                                          ___________________________________________________

                                                                                            ___________________________________________________

                                                                                         Doll house
                                                                                  Wants: ___________________________________________________
                                                                                            ___________________________________________________

                                                                                 Needs: friends and dolls
                                                                                        ___________________________________________________

Team/Project:_____________________________
              Team one, two, three, four                                                    ___________________________________________________
© Design Providence - V ictoria India Service Design Jam 201   1
Final Concept




The Idea
Our intention to address growth at a very initial stage led us to develop a service that aims at building
connections for the kids world-wide to encourage social, cultural and psychological development of
the kids. These connections are built through activities that stimulate their curiosity and encourage
them to explore the world around them. These experiences are shared with other kids across the
globe through various media.
Business Model
   Starting the journey:
   By pamphlets, posters, promotion
   events at public spaces
                                             Enroll at Freakends
                                             age group: 5-10 years




                                                         Activities:
                                                         •Indoors: craft, performing arts,
                                                         role playing act, personality
                                                         development, exploratory
                                                         learning
                                                         •Outdoors: educational visits,
                                                         zoo, museums, picnics, team
   Connect / Share                                       games, self defence

   Every month freakers share their experiences
   and work across the world by common sharing,
   video interactions, exhibitions etc
Thank you




Team one, two, three, four

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Freakends

  • 1. Victoria India Service design JAM 2011 Theme: Growth Team one, two, three, four prashasti | purva | ritika | tanvi
  • 3. Kids Growth Streamlining our approach social cultural psychological physical major WHY KIDS??? mouldable development period energetic explorative need correct to start at guidance curious root level
  • 4. Concept development what? why? how? • freakends • develop • workshops • exploratory • to connect with • events learning other kids • outings •group of kids • to find your interests • internet • fun learning • to get exposure • interaction • kid’a • discover new things • stress free • general environment awareness • no worry for parents where? when? • at freakend • weekends centres •2/3 hours/day • Globally
  • 5. Building connections and Sharing The need: To give the kids a broader perspective of the world and expand their horizons. to make them aware of the diversity that exists and make them more receptive to varied experiences Interactions: Medium: Sharing Internet Presentations Video Interactions Making friends Exhibtions of creatives Activities involving Online Portal more than 1 centers
  • 6. Personas Name: Adit ______________________ Age: 12 yrs. ___________ Where: Ahmedabad, India ____________________________ Gender: ___________ Male Family Context: Parents working in MNC’s ___________________________________________________ ___________________________________________________ Financial Situation: Well to do ___________________________________________________ Skills: Sports, public speaking _____________________________________ Personality: Outgoing, experimental ___________________________________________________ Likes: Football, Tabble tennis, video games ___________________________________________________ ___________________________________________________ Wants: ___________________________________________________ A transformer kit ___________________________________________________ Needs: Attention ___________________________________________________ Team one, two, three, four Team/Project:_____________________________ ___________________________________________________ © Design Providence - V ictoria India Service Design Jam 201 1
  • 7. Personas Name: Joe ____________________________ Age: 12 yrs. ___________ Where: Sydney, Australia ____________________________ Gender: ___________ Male Family Context: Professional ___________________________________________________ ___________________________________________________ Financial Situation: Sound ___________________________________________________ Skills: Sports, playing musical instruments _____________________________________ Personality: Funloving, outgoing. ___________________________________________________ Likes: Cricket, video games ___________________________________________________ ___________________________________________________ A guitar Wants: ___________________________________________________ ___________________________________________________ Needs: Adventure ___________________________________________________ Team one, two, three, four Team/Project:_____________________________ ___________________________________________________ © Design Providence - V ictoria India Service Design Jam 201 1
  • 8. Personas Name: Kritika ____________________________ Age: 10 yrs. ___________ Where: Delhi, India ____________________________ Gender: ___________ Female Family Context: Parents are chartered accounatnts ___________________________________________________ ___________________________________________________ Financial Situation: Sound ___________________________________________________ Skills: Dancing, singing ____________________________________________ Personality: Enthusiastic, curious. ___________________________________________________ Likes: Acting, Playin games,chocolates, ice-creams ___________________________________________________ ___________________________________________________ Wants: Entertainment, friends ___________________________________________________ ___________________________________________________ Computer, space to play Needs: ___________________________________________________ Team one, two, three, four Team/Project:_____________________________ ___________________________________________________ © Design Providence - V ictoria India Service Design Jam 201 1
  • 9. Personas Name: Neil ____________________________ Age: 8 yrs. ___________ Where: London, UK ____________________________ Gender: ___________ Male Family Context: Father is the Editor in chief of a leading newspaper ___________________________________________________ Mother is an active social worker ___________________________________________________ Financial Situation: Well to do ___________________________________________________ Skills: Sports ____________________________________________ Personality: Mischeivious ___________________________________________________ Likes: Cartoon, chocolates, video games ___________________________________________________ ___________________________________________________ PS3 Wants: ___________________________________________________ ___________________________________________________ Needs: TV, games and play buddies ___________________________________________________ Team one, two, three, four Team/Project:_____________________________ ___________________________________________________ © Design Providence - V ictoria India Service Design Jam 201 1
  • 10. Personas Name: Rhea ____________________________ Age: 10 yrs. ___________ Where: Karachi, Pakistan ____________________________ Gender: ___________ Female Family Context: Government o cers ___________________________________________________ ___________________________________________________ Financial Situation: Middle class ___________________________________________________ Skills: Singing, playing tabla _____________________________________ Personality: Shy, introvert ___________________________________________________ Likes: Playing indoor games ___________________________________________________ ___________________________________________________ Doll house Wants: ___________________________________________________ ___________________________________________________ Needs: friends and dolls ___________________________________________________ Team/Project:_____________________________ Team one, two, three, four ___________________________________________________ © Design Providence - V ictoria India Service Design Jam 201 1
  • 11. Final Concept The Idea Our intention to address growth at a very initial stage led us to develop a service that aims at building connections for the kids world-wide to encourage social, cultural and psychological development of the kids. These connections are built through activities that stimulate their curiosity and encourage them to explore the world around them. These experiences are shared with other kids across the globe through various media.
  • 12. Business Model Starting the journey: By pamphlets, posters, promotion events at public spaces Enroll at Freakends age group: 5-10 years Activities: •Indoors: craft, performing arts, role playing act, personality development, exploratory learning •Outdoors: educational visits, zoo, museums, picnics, team Connect / Share games, self defence Every month freakers share their experiences and work across the world by common sharing, video interactions, exhibitions etc
  • 13. Thank you Team one, two, three, four