1. • The high end international security
market is growing in response to
Viseum setting the highest standards
in CCTV security surveillance systems.
• Viseum has set expectations for fit-for-purpose CCTV surveillance systems, to now have complete automated situational
awareness and visual verification of threats to an organisation. Only Viseum can deliver this as standard.
• CCTV surveillance systems are becoming an essential security asset for more organisations, and no longer just an
insurance requirement.
• There are now many organisations looking for the best available security solutions. These organisations naturally find
Viseum technology as the most appropriate for them e.g. the Viseum brand is known for the best technical performance
and reliability to improve security and save money.
2.
3. • There is very little profit in selling human
resource for physical security services.
• A single manned guard service 24/7/365 costs customers between £100,000 - £150,000 each year as an on-going and
increasing cost.
• Many organisations want to stop using manned guarding security services, and benefit from electronic security, but
are reluctant to do this until they see Viseum performing. This is because of the substandard technical performance
and reliability of all other systems.
• Most/all manned guarding service companies want to move over to electronic security, to deliver better security and
benefit from greater profits.
• Viseum solutions also make significant savings on security operational overheads.
> download police savings calculator example < > download security enterprise savings calculator example <
4. • 20 Viseum Intelligent CCTV Trailers.
• One sales and marketing campaign example “site theft”.
• Rental, managed and monitored service - revenue between:
• £520,000 per year (£500 per week) –
• £624,000 per year (£600 per week).
• Typical security contract for 3 years – revenue between:
• £ 1,560,000 -
• £ 1,872,000.
6. • Technology Events – Targeted letter Campaigns.
• Manned guarding security businesses.
• Insurance companies.
• Consultants.
• Influencers.
At least one technology event per quarter, targeting governments, police and blue-chip organisations.
• Internet marketing
• Press releases.
• Search engine optimisation (SEO) techniques.
• 5 main social media communities.
Typical results 20,000 – 50,000 visitors per month to website self-qualifying prospects.
> download sales lead generation process <
7. • Year 2 UK - 240 Viseum Intelligent CCTV Trailers.
• Revenue £6,240,000 - £7,488,000 per year.
• Year 3 international – 240 in each of 4 more countries.
• Revenue £31,200,000 - £37,440,000 per year.
• If all 3 year contracts - £93,600,000 - £112,320,000.
8. • A major international brand in electronic equipment has recently spent over US$1m to challenge the validity of our
international patent for our invention of the Viseum IMC camera system.
• The results of this competitor’s strategy has delivered significant strength to the validity of this international patents.
• A well-known UK provider of security services using rapid deploy towers for the low end of the security market, has
been found to win some contracts by telling their customers “we are getting a Viseum”.
> download patent examiners statement of patent validity <
Not just heightened security but to also security detect, record and report all types of threat to an organisation – Security, Health and Safety, Work staff efficiency, Remote site status
This example is excluding the event security market.
This presentation is also excluding many other industry sectors e.g. safe Cities – Corporate enterprise security, etc.