chaat foods

1. CHAAT-ING Presented by: MerylanneAlvares 2 Jojo Sebastian 21 DebasisKarmokar 24 Michelle Remedios 35 SachinKanojia 48 Larissa Mendes 53

2. CHAAT Chaats are Indian appetizers and snacks Chaat means ‘to taste’, chaat took advantage of the variety of spices available in India Like most Indian cuisine, chaat is varied dish Most Indian region has their own specialties of chaat Origins in the northwest Indian state of Gujarat Chaat is a plate of savory snacks that have a fine blend of sweet and tangy taste

3. Chaat-ing

4. How Do We Operate The Mother Kitchen prepares the Dishes for Junior Kitchen It is then distributed to Junior Kitchen (Outlet) respectively It is garnished and served Customization of the product is available as per the company menu The products are Hygienic Research team is been set to develop new recipes

5. SEGMENTATION TARGETING POSITIONING (STP)

6. The 4 Ps of Marketing

7. Product Variety Quality Brand Name Services

8. Price List Price Discounts Payment Period

9. Place Channels Coverage Locations Transportation

10. Promotion Advertising Personal Selling Sales Promotion Public Relations

11. Target Customer Target Customer or Intended Positioning Youth Children Families

12. SWOT ANALYSIS

13. SWOT ANALYSIS

14. 3 C’s

15. PEST ANALYSIS

16. PORTERS FIVE FORCE MODEL Industry rivalry Major competitors Subway - health issues Indian fast food chains Localized menus Potential entrants Deregulated Fast Food industry Bureaucracy in setting up a new food chain

17. PORTERS FIVE FORCE MODEL Substitutes Home-made chaats Street chaats & sandwiches South Indian fast food Suppliers bargaining power Bulk purchases Credit availability Buyers bargaining power Preference for low price outlets

18. COMPETITORS Mc Donald's Italian food stores Dominos, Pizza Hut, Smoking Joes etc. Jamma Bikaner Mall Food Courts Local Food Courts

19. Marketing Strategy Awareness about hygiene Introduce the product in the malls Open our own outlets in different parts of the city Felicitating the customer for best recipe Stalls at college festivals

20. ADVERTISING Wide Advertisement for the launch of product Advertisement - concentrating on the Hygiene and taste Articles on newspaper about the taste and hygiene Felicitating the customer for best recipe and advertising the same

21. E - Marketing FACEBOOK Create a group and a fan club on Face book Give regular Update Check for reviews or complaints Analyze the demand and market act accordingly

22. Thank You