Vishal Ganeriwala

Miami/Fort Lauderdale Area United States

Sr Director Product Marketing Workspace Services at Citrix

Technology / Software / Internet

Primary activities include managing and growing a team of technical marketing engineers, product evangelism, demo development, demand content creation (i.e. white papers), technical sales support; planning, developing, and engaging with customers and the Citrix ecosystem. The team assesses market pulse, and aids in positioning products to drive competitive advantage, thought leadership, revenue and market share. Oversees market research, monitors competitive activity, identifies customer needs and maintains an important balance between technical and business thought leadership.