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Being human

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Being Human Marketing Strategy

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Being human

  1. 1. Marketing Application and Strategy Presentation on NGO Group Members Vishal Thakur Kopal Saluja Sri Lakshmi Anjali Parate Faraz R Siddiqui Hitesh Chawla
  2. 2. Idea Research_NGOs http://www.karmayog.org/general/upload/182/Marketing%20strategies%20u sed%20by%20NGOs.pdf
  3. 3. Idea Research_NGOs http://www.karmayog.org/general/upload/182/Marketing%20strategies%20u sed%20by%20NGOs.pdf
  4. 4. Idea Research_NGOs http://www.karmayog.org/general/upload/182/Marketing%20strategies%20u sed%20by%20NGOs.pdf
  5. 5. Brand Strategy
  6. 6. Brand Positioning  Being Human positions the brand on beliefs and values.
  7. 7. Brand Sponsorship  Being Human is a licensed brand.
  8. 8. Brand Name Selection  Word Being Human is easy to pronounce, recognize, and remember.  Being Human can be easily translated into foreign languages.
  9. 9. Source of income  75% of funds are received from Salman Khan.  Charitable Shows  Being Human brand products  Public Investment
  10. 10. Products
  11. 11. PROMOTION
  12. 12. PRICE The charity is funded by a 8-10% cut of the sales from Being Human-branded clothing. The merchandise is manufactured and marketed by Mandhana Industries. Sales revenue was about 235 crore INR in 2014-2015 with the figure expected to rise to 300 crore INR in 2016. http://www.beinghumanfoundation.in/about/#sthash.lv0pIpDO.dpuf
  13. 13. Place
  14. 14. Segmentation Targeting 1) Targets the whole market with one offer. 2) Mass marketing Positioning As a high end brand. Store of being human is located at different nations and within different part of nation. MARKET
  15. 15. THANK YOU!!

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