Being Human Marketing Strategy

1. Marketing Application and
Strategy
Presentation on NGO
Group Members
Vishal Thakur
Kopal Saluja
Sri Lakshmi
Anjali Parate
Faraz R Siddiqui
Hitesh Chawla

2. Idea Research_NGOs
http://www.karmayog.org/general/upload/182/Marketing%20strategies%20u
sed%20by%20NGOs.pdf

3. Idea Research_NGOs
http://www.karmayog.org/general/upload/182/Marketing%20strategies%20u
sed%20by%20NGOs.pdf

4. Idea Research_NGOs
http://www.karmayog.org/general/upload/182/Marketing%20strategies%20u
sed%20by%20NGOs.pdf

9. Brand Strategy

10. Brand Positioning
 Being Human positions the brand on
beliefs and values.

11. Brand Sponsorship
 Being Human is a licensed brand.

12. Brand Name Selection
 Word Being Human is easy to pronounce,
recognize, and remember.
 Being Human can be easily translated
into foreign languages.

13. Source of income
 75% of funds are received from Salman Khan.
 Charitable Shows
 Being Human brand products
 Public Investment

14. Products

15. PROMOTION

16. PRICE
The charity is funded by a 8-10% cut of the
sales from Being Human-branded clothing.
The merchandise is manufactured and
marketed by Mandhana Industries.
Sales revenue was about 235 crore INR in
2014-2015 with the figure expected to rise to
300 crore INR in 2016.
http://www.beinghumanfoundation.in/about/#sthash.lv0pIpDO.dpuf

17. Place

18. Segmentation
Targeting
1) Targets the
whole market
with one offer.
2) Mass
marketing
Positioning
As a high end
brand.
Store of
being
human is
located at
different
nations
and within
different
part of
nation.
MARKET

19. THANK YOU!!