2. Introduction
Bharti Airtel Limited, commonly known as Airtel, is
an Indian telecommunications services company
headquartered at New Delhi, India.
Airtel has GSM network in all countries in which it
operates, providing 2G, 3G and 4G services depending
upon the country of operation.
3. Airtel is the largest provider of mobile telephony and
second largest provider of fixed telephony in India.
Bharti Airtel is the first Indian telecom service provider to
achieve Cisco Gold Certification
Airtel is the third largest in-country mobile operator by
subscriber base, behind China Mobile and China Unicom.
4. Brand value
Airtel was born free, a force unleashed into the market
with a relentless and unwavering determination to
succeed. A spirit charged with energy, creativity and a
team driven “to seize the day”.
6. Market share of Airtel
Airtel is the market leader in India with about 183
million wireless subscribers in India or about
20.62% market share at the end of November 2012.