This presentation discusses the current state of b2b sale and how marketing teams need to change the way they support the sales team. They need to become "sellarketers". - Julio Viskovich

1. Sellarketing:
Empowering Your Organization to
Share on Social Media

2. What is Sellarketing?
Layering social media activities over
key parts of the sales process to
increase velocity and success.
The lines between sales and
marketing are blurred.
Would you trust a car salesman?

4. Buying Process Has Changed
• Buyers have a wealth of info online
• 70% of the decision making process is complete before contact
• Edelman’s Trust Barometer

6. Buyers are leaving social signals

7. Start With a Customer Centric Profile
• Build trust and credibility with your profile
• Establish expertise with profile, posts, and groups
• Create a scorecard and certify the team or orgainzation

8. Help Sales Educate
• Become a trusted advisor by sharing useful vertical content
• Be available in real-time to handle questions/issues
• Maintain connection during traditionally dark periods
Marketing must empower not contain! Use data to understand which
content works at each step of sales process

9. MicroMarketers own their niche
• Are their own marketing agency
• Highlight content that demonstrates
passion in their field
• Develop an online brand for them and
keep it consistent

10. MicroMarketers own their niche

11. Social Selling With Video

12. Julio Viskovich
@JulioVisko
Linkedin.com/in/socialselling