Social media platforms make an excellent venue for native advertising because the ads are so easily integrated into mobile news feeds. Add to that how easy it is to share information on mobile devices and you can see why native ads and mobile social networking is such a powerhouse combination. To decide which mobile ad type is best for your campaign, you can view our Slideshare to find a summary of the different kinds of mobile ads that you can use. Read more at https://visme.co/blog/types-of-mobile-advertising/#i6GTGWTJ0pibhTUH.99

1. Types of ads for each social media platform
Which mobile ad type
should you choose?

2. Facebook Instagram
Images
Design Recommendations
File type:
jpg or png
Image ratio:
9:16 to 16:9
Images that
consist of more
than 20% text
may experience
reduced delivery
Text:
125 characters

3. Video
Design Recommendations
Video Length Minimum:
1 second
Video Length
Maximum: 240 Minutes
Text:
125 characters
Video ratio:
9:16 to 16:9
Video file
size:
4GB Max
Headline:
25 characters
Link Description:
30 characters
With Link

4. Carousels
Minimum number of cards: 2
Maximum number of cards: 10
Text: 125 characters
Headline: 40 characters
Link Description: 20 characters
Canvas
Minimum Image Width in Pixels : 400
Minimum Image Height in Pixels : 150

5. Increase brand
awareness and word of
mouth sharing
Twitter
Promoted Accounts
Invite Twitter users to followyour brand or specific
product. With Promoted Accounts, you can:
Drive web trafficDrive purchases,
leads, downloads,
and signups

6. Promoted Trends
Paid Promoted Trends appear at the top of the Trending Topics
list on Twitter and are clearly marked as “Promoted.”
Name length:
~20 characters
Avoid punctuation, symbols
or spaces. Numbers in
hashtags are okay.
No excessive
capitalization
#Top10songs#PicOfTheDay
Trend Name:
#EndAlzheimers

7. Promoted Tweets
Using Promoted Tweets you can:
Drive leads
using Lead
Generation
Cards
Offer coupons
and deals in the
copy of your
Tweets
Drive website
traffic by asking
users to click on
your best content
Promote
sales and
giveaways
Tweet copy:
140 characters (note: each link used reduces character count by 24 characters, leaving
116 characters for Tweet copy.)

8. Pinterest
Awareness
Campaigns
Puts your Pin in front of
someone who has
never heard of your
business or brand.
Engagement
Campaigns
Gets Pinterest users to
click on your promoted
Pins and then re-Pin
them on their own
boards.
Traffic
Campaigns
Takes users directly
from your promoted
Pins to your website.
! !
!

9. Promoted pins ad specs
Media: Image
Width: Minimum 600 pixels
Height: 900 pixels to 2100 pixels
Format: .jpg, .png, .gif
Aspect Ratio: 2:3 to 1:3.5
Small
Thumbnail
Large
Thumbnail
216 x 146 pixels
69 x 69
pixels

10. LinkedIn
Display Ads
Select a target audience and share content with them.
Medium Rectangle
(300 x 250 pixels)
Wide Skyscraper
(160 x 600 pixels)
Leaderboard
(728 x 90 pixels)

11. Dynamic Ads
These ads show up on the right-hand
side as well, but they allow you to
display more ad unit formats
Sponsored In-Mail
Deliver sponsored content
directly to users’ LinkedIn
inboxes.
Sponsored Content
You select a target audience and
your content will show up on
their timelines.
Text Ads
Appear in the right column
of the user's page.

12. Snapchat
Snap Ads
Max 10-second video ad shown in between stories.
Users can swipe to see more content, such as:
1:30
Longer video Link Article
Get
http://webview.com

13. Sponsored Geofilters
Graphic overlay that Snapchatters can
place on their Snaps. Tied to a specific
geographic location, ranging from
individual store to an entire country.
Best suited for larger companies.

14. On-Demand Geofilters
Like Sponsored Geofilters, but available
for areas as small as half a city block
and as short as one hour. Ideal for small
businesses.

15. Sponsored Lenses
These are basically just custom Snapchat
lenses. Show up alongside all the other
Lenses in the menu, making it easy for users
to share and post with.

16. Source:
http://blog.visme.co/types-
of-mobile-advertising/
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