InvCrowd is a crowdfunding platform that allows non-accredited investors to invest in franchises through equity crowdfunding. It connects entrepreneurs seeking capital to investors seeking alternative investment options. For investors it offers low-risk investments with higher returns, while entrepreneurs can access required capital at lower interest rates than traditional loans. The platform is accessed online and manages relationships through advisors and consultants, while generating revenue from flat fees on capital raised and annual returns.
2. What is InvCrowd ?
A Crowdfunding platform to position crowdfunding as
alternative investment for non-accredited investors by
equity crowd funding franchises .
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3. Who are the Customers ?
• Non – Accredited Investors, as defined in Jobs Act , who wants
to used crowdfunding as alternative investment option to
achieve their financial goals .
• Entrepreneurs, primarily franchisees, who wants to raise capital
using equity crowdfunding .
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4. What is the value proposition ?
• For Investor – A low risk investment with higher return for
example an investment of 10,000$ in Macdonald’s franchise
can provide return of 2300$/per year for life time .
• For Franchisee – Required capital with low one time fee of 3-
4% thus reducing his interest burden compounding every year.
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5. How will customer relationship will be managed ?
• Initial reach by online campaign via online ads and social media
marketing .
• Dedicated team of franchise consultants to help franchisees to
gain advantage of platform .
• Dedicated team of advisors for crowd-investors to create
investment plan .
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6. Through which channels customer will be reached out ?
• An internet based platform to bring investors and entrepreneurs
together .
• Franchisees will be reached out through various franchise
networks .
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7. What will be revenue stream ?
• Low flat fee for the capital raised
• Low flat fee from investors on return/year .
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8. What will be cost structure?
• Initial investment to build Social Media based IT platform to
bring stakeholders together .
• Cost of the team of advisors .
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9. What are the key resources ?
• IT resources
• Advisors
• Legal consultants
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10. Who will be the Key Partners ?
• Franchise Networks
• Social Media
• Internet Media
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11. What are the key activities ?
• Creating & running platform
• Checking and validating entrepreneurs on success rate .
• Advise to franchisees and investors .
• Maintaining SEC compliance for all transactions .
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