[Webinar Slides] Today’s buyers have a strong appetite for useful and relevant information, but at the same time, resistance to being 'sold to'. The buyer's journey is up to 70% complete by the time they're ready to speak to Sales. So what's happening within that 70% of the journey? The answer is content consumption.

1. How to Solve
Your Top
Content
Hurdles

2. Before we begin…
Today’s presenters:
Allyson Resh,
Content Partner
Lead
@LinkedIn
Becca
Colbaugh,
VP Client Services
@Visually
FAQs:
• The presentation will be made available
after the webinar
• A recording will be available on the
Visually website
• There will be a short Q&A period after the
presentation

3. If you feel like your content
marketing leaves a lot to be
desired, you’re not alone
You need to promote the right
content at the right stage
Never stop testing

4. 22%
Only 22% of B2B Marketers claim to be
extremely or very successful with their
content marketing
Source:Content Marketing Institute, 2017

5. The world’s professionals come to
LinkedIn for knowledge
Industry News Expert Advice Professional Learning
Peer Insights Peer Recommendations 500+ Influencers

6. Gaps in your
content
Content
topics and
themes
Ways to
scale your
content
Testing
opportunities
Content Audits Make Your Content
Marketing More Effective by Identifying:

7. “The buyer’s journey is nothing more
than a series of questions that must be
answered.” − IDC

9. Trending Content
What content is your audience engaging with on LinkedIn?

10. Create a “Big Rock”

11. whitepaper
infographic
Then Create Derivative to Scale

12. Images
• Test 3-4 images
• Feature a person vs. object
Copy
• Include a stat
• Keep it short
Test. Test. Test!

13. Amazing creativity
is within arms reach
Quality talent Full creative service A better way to work
Why Visually?

14. We can start with strategyQuality Talent
Full creative service
A better way to work

15. Visually Services: strategy offerings
• Content / Messaging Audits
• Messaging
• Personas
• User Journeys
• Editorial Calendars
• On-Demand Ideation
• Content Creation

16. Discovery
Personas
Messaging / Content Audit
User Journey
Editorial Calendar
Ideation
Discovery starts the process
through identifying:
• Business Goals & Objectives
• User Goals
• Historical Work
• Gap Analysis
• Success Metrics

17. Have you defined and mapped
your audience(s)? Do you
know for whom you’re
creating content?
Discovery
Personas
Messaging / Content Audit
User Journey
Editorial Calendar
Ideation

18. Do you have a clear sense of
what content you’ve produced
and how well it’s performing?
Do you know what you’re
saying and why?
Discovery
Personas
Messaging / Content Audit
User Journey
Editorial Calendar
Ideation

19. Have you clearly mapped the
user journey(s) and organized
content around each stage?
Discovery
Personas
Messaging / Content Audit
User Journey
Editorial Calendar
Ideation

20. Is your content plan organized
with an outlined publishing
schedule in place?
Discovery
Personas
Messaging / Content Audit
User Journey
Editorial Calendar
Ideation

21. Do you have content topics
and themes defined? Are the
topics aligned with your
overall strategic goals,
messaging, user journey and
channels?
Discovery
Personas
Messaging / Content Audit
User Journey
Editorial Calendar
Ideation

22. Quality talent Full creative service A better way to work
Why Visually?

23. Over one thousand
specialized creative
professionals
Quality Talent
Full creative service
A better way to work

24. We hand-pick & vet
your team for you
Quality Talent
Full creative service
A better way to work

25. We deliver on the
entire customer journey
Quality Talent
Full creative service
A better way to work

26. We’re an extension
of your team
Quality Talent
Full creative service
A better way to work

27. We can get started quickly
Creative Brief Talent Match Project Starts
1 2 3
Quality Talent
Full creative service
A better way to work

28. We’re flexible to grow
with your needs
Quality Talent
Full creative service
A better way to work

29. Collaboration platformQuality Talent
Full creative service
A better way to work

30. Visually’s platform offers an
efficient, personal and a
streamlined content audit and
development process, leveraging
the best talent from around the
world.
Product Demo

31. Q&A

32. Thanks for joining!
To learn more, connect with us
here…
Web: www.visual.ly
Email: hello@visual.ly
Twitter: @Visually