83% of people trust recommendations from individuals (even if they don’t know them) over brands. So how can you make sure your content gets in front of your target audience? It’s no surprise, but influencers play a huge role in steering the conversation within your industry.
Join Matt Heinz of Heinz Marketing as he gives you a deep dive into:
The different strategies of influencer marketing
How to identify the right individuals in your space
How to build a strong relationship with influencers
What types of content and tools to leverage and more!
3. Heinz Marketing, Inc
Housekeeping
• Q&A
• Copy of this deck and recording
• Offers for you
• Full Funnel Marketing – the BOOK
• Modern Marketer’s Field Guide
• Matt’s award-winning* smoked bacon recipe
• ScribbleLive’s Consumer Attitudes Towards Content Report
• Send me an email (matt@heinzmarketing.com) or bring me a business
card noting what you want
6. Heinz Marketing, Inc
Last Slide First
• Give to get
• Have a pipeline mentality
• Build relationships
• Be patient
• Reciprocate & participate
• Measure
7. Heinz Marketing, Inc
Objectives
• How will you measure success?
• Direct & indirect metrics
• Pipeline contribution
• Media replacement value
• Lead generation replacement value
8. Heinz Marketing, Inc
Who are influencers anyway?
• Bloggers
• Authors
• Community Leaders
• Speakers
• Peers
• Loud People
• YOU
10. Heinz Marketing, Inc
How & where do you find them?
• Past event speakers
• Existing industry rankings
• Twitter lists
• Trade publication contributors
• Online community leaders
• Little Bird
11. Heinz Marketing, Inc
Are you asking the right question?
• Not what you need from them…
• What do they need from you?
22. Heinz Marketing, Inc
How did they do it?
• Pre-existing relationships
• Authenticity in time & value
• Value by association
• Exposure & lead sharing
• Templates and support
24. Heinz Marketing, Inc
Last Slide Last
• Give to get
• Have a pipeline mentality
• Build relationships
• Be patient
• Reciprocate & participate
• Measure
25. Heinz Marketing, Inc
Thank You!
Matt Heinz
President, Heinz Marketing
@heinzmarketing
matt@heinzmarketing.com
Q & A
26. Heinz Marketing, Inc
If you want more…
• Copy of this deck
• Offers for you
• Modern Marketer’s Field Guide
• Full Funnel Marketing the BOOK
• Matt’s award-winning* smoked bacon recipe
• Send me an email (matt@heinzmarketing.com) or tweet
@heinzmarketing and @scribblelive