Join our experts Ankit Jain (SVP Product, VWO) and Paresh Mandhyan (VP Marketing, VWO) for a webinar on how to take your optimization efforts to the next level with VWO's 2-way integration with Google Analytics 4. Discover practical use cases and learn how to unlock the full potential of the integration

1. Taking optimization to the next level with
VWO-GA4 integration
Paresh Mandhyan
VP, Marketing
Ankit Jain
SVP, Product

2. Agenda
Overview of VWO and the GA4 Integration
01
About the 2 way Integration
02
Real world use-cases
03
Conclusion and Q&A
04

3. Snapshot of VWO
20,000+
Customers served
100%
Uptime
2+ Million
Campaigns run
450,000+
Websites powered
No. 1
As per G2’s 2023 report
150+
Countries of presence
65+ Billion
Experiences optimized
2009
VWO launched
220,000+
Users worldwide

4. VWO <> GA4 - An Overview
● VWO was chosen by Google as one of the three vendors to develop this
integration, setting the stage for its global release
● We are collaborating on even more extensive integrations, signifying a
powerful ongoing partnership.
● The VWO-GA4 integration propels VWO users into a new realm of enhanced
capabilities. By seamlessly exchanging data, users can expand their
optimization horizons while nurturing a feedback loop of continuous
improvement.

5. The two parts to the integration
Create GA4 audiences
using VWO campaign
data
GA4 audiences can be used
as targeting conditions in
VWO campaigns

6. Part 1: Importing GA4 data into VWO

7. Unlocking the power of GA4 audience in VWO
● The integration enables VWO customers to leverage the GA4 audience data in
their optimization campaigns.
● This availability of GA4 audience data in VWO allows users to precisely target
specific segments and personalize experiences for improved engagement and
conversions.
● By leveraging GA4 audience data in VWO, users can create more effective and
tailored experiences, driving better results and maximizing the impact of their
optimization efforts.

8. Let’s look at how to enable the
integration

9. Demo of the integration and data that flows to GA4 from VWO

10. Let’s dive into some example use cases…

11. #1 Driving upgrades and revenue with
targeted testing

12. This use case involves a software
provider optimizing plan upgrades.
They can identify key segments, such
as Basic Plan Users, from GA4
audiences using the integration.
With VWO's A/B testing capabilities,
they can conduct experiments on their
pricing page to optimize plans for
higher conversions.
Their goal is to maximize revenue by
uncovering the most effective pricing
variant that encourages users to
upgrade from the basic plan.

13. #2 Recover abandoned carts with
personalized strategies

14. Our next use case revolves around an
e-commerce store that aims to boost
conversions by recovering abandoned
carts.
They can utilize GA4 audiences in
VWO to precisely target abandoned
carts, ensuring no potential customer
slips away.
Through A/B testing with recovery
strategies like pop-ups, incentives, and
personalized offers, they can re-
engage users and entice them to
complete their purchases.
By effectively closing the sales gap,
they can significantly increase their
conversion rates and revenue.

15. #3 Streamlining user onboarding for
higher adoption

16. In this use case, a SaaS platform
focuses on optimizing the user
onboarding flow for higher adoption
rates.
They can utilize GA4 data to segment
onboarding users, enabling them to
target specific user segments with
personalized experiences.
By tailoring the onboarding flow based
on user characteristics and behavior,
they can provide a more relevant and
engaging onboarding journey.
Their goal is to improve user activation
by optimizing onboarding steps,
leading to higher user adoption and
satisfaction.

17. Part 2: Sending campaign data from
VWO to GA4

18. Harnessing campaign data for audience insights
● This integration allows you to sync campaign data from Testing, Personalize, and Deploy
campaigns directly to GA4.
● Google introduced experimentation-related variables as standard dimensions in GA4. VWO, a
launch partner, now provides this data directly within GA4.
● Users can access VWO's experimentation-related data, including user variations across
experiments, as a standard dimension.
● This effortless synchronization enables you to create audiences with ease, leveraging VWO's
data in GA4 for precise segmentation.
● The possibilities are endless with this integration. You can leverage the campaign data across
various use cases, including AdWords, re-targeting, personalized messaging, and more.

19. Let’s look at how to enable the
integration

21. Example use cases…

22. Using campaign data in GA4 to run laser-
focussed Ad campaigns

23. Let's dive into a use case where a SaaS
platform optimizes subscriber acquisition
through personalized experiences on their
pricing pages.
They first create a sense of urgency by
showing personalized messages on their
pricing pages like "Only 3 hours until the
offer expires!"
By leveraging the VWO-GA4 integration,
they can then reinforce their messaging
through targeted ad campaigns that
specifically target VWO campaign
audiences, driving users to take immediate
action.
With the integration, they can also gain
valuable analytics insights, allowing them
to dive deeper into audience analysis for
further optimization opportunities.

24. Improved Insights. Accelerated Personalization. Revenue Optimization
● By combining VWO and GA4, you can greatly enhance your optimization efforts.
Leverage targeted campaigns in VWO and gain deeper insights and the ability to
create specific audiences in GA4.
● The integration provides enhanced data granularity, allowing you to make more
informed and effective business decisions.
● Accelerate personalization by tailoring experiences based on GA4 audience
segments, ensuring relevance and engagement.
● Ultimately, the VWO-GA4 integration empowers you to optimize revenue by
maximizing conversions through targeted strategies.

25. Conclusion and Q&A
● In conclusion, the VWO-GA4 integration opens up new horizons for optimization
for VWO users.
● We've discussed the benefits, explored real-world use cases, and shared
implementation strategies.
● Now, we invite you to engage in a Q&A session to address any queries or
discussions you may have.

26. Thank you for joining us today
For further assistance and support, please reach out to our team at
ankit@vwo.com & paresh@vwo.com