When people click your ad (for which you’ve spent $$$), you expect them to convert. However, more than 90% of your Ad Click prospects drop off from your website without converting. And you certainly don’t want that to happen. As an attempt to help you sail through this challenge, we are partnering with Tars to share how you can increase your conversions by 2x by creating a conversational landing page.

1. How To Make Post-Click Experience Engaging
With Conversational Landing Pages
Vipul Bansal
Co-Marketing Manager,
VWO
Ish Jindal
Founder, Tars

2. Hi there. I’m Ish from
TARS.
2x your Conversion Rates with Conversational Landing Pages

4. #GoogleTax

5. Post-Click Experience is Neglected
Everything that happens between an Ad Click and a Conversion is a Post-Click
Experience.
3%-4%
Average Conversion Rate

6. The Old way - Taking Prospects to Boring Landing Pages
Over 90% of your
Ad-Click prospects
drop off from your
static page without
converting.

7. What’s wrong with Traditional Static Landing Pages
- Too much Content
- No one likes to fill out FORMS!
- Not built for Mobile
- Not Intuitive

8. Marketers are losing money
High Cost per
Lead
Low Conversion
Rate

9. The New TARS way - Start a Conversation with your Users
Chatbot engages
customers from the
second they click your
Ad, and yield 2x-3x
higher conversion rates
than the average static
webpage.
Example :
https://citibankcreditcard.hellotars.com/c
onv/S1Kdw5/

10. Why Conversational Landing Pages Convert 50% Better
Conversational Landing Pages are the Apple Store of the web
Traditional Static Landing Page Conversational Landing Page
Too much Content → One question at a time
No one likes to fill out FORMS → Everyone loves to chat
Not built for Mobile → Chat as an interface is made for
mobile devices
Not Intuitive → Zero Learning Curve

11. HealthCare at HOME (HCAH), is a leading health
services provider. The organization is backed by
the Burman family, who also promote Dabur, and
the founders of HAH UK.
Results :
48%
Decrease in Cost per Lead
92%
Increase in Conversion Rate
Before Tars After Tars

12. How you can make Conversational Landing Pages

13. Chatbot Development
Process
CitiBank Chatbot

14. Chatbot Building Best Practices
Step 1: Understand the customer
- Who will be seeing the ad
- What is the ad for
- What do we want the users to do once they land on the chatbot
- What is the objective of the Ad
Existing Landing Page : https://bit.ly/2TfwBq2
Conversational Landing Page : https://citibankcreditcard.hellotars.com/conv/S1Kdw5/

15. Step 2: Create a
Matching Experience
- This is the first message that
users would see.
Hence, messaging should be
aligned with the Ad copy.

16. Step 3: Make it super easy to
start off
- The first gambit of the chatbot
should also have a question that
users can answer with a tap.
- Ideally this should be a yes or a no
question to get them started with
the conversation without putting
in extra efforts.

17. Step 4: Don’t ask for
Personal Details right
away
- Asking for details straight up can
lead to users dropping off.
- Hence, it is ideal to again link back
the messaging to the Ad copy and
highlight a few benefits that users
will get from applying for a credit
card from Citibank.

18. Step 5: Showcase more information with
Image Cards
- Ask users which credit card they would like to apply
for.
- The idea here would be to allow them to see each
credit card, check the benefits and then apply, just
like how the user journey is on the website.

19. Step 6: Give a reason why we are
collecting any Personal Data
- Data collection should be towards the beginning of
the conversation, ideally the 2nd or 3rd gambit.
- Capture the details of the users so that even if they
drop off somewhere in the conversation flow, we
have their details to reach back to them.
- We should convey why we are collecting any
personal info. For example, for collecting phone
number and email address in the chatbot, we are
letting them know why we are collecting them.

20. Reach out to us
Website : www.hellotars.com
Email : ish@hellotars.com
Twitter : @hellotars_ai
Offer : 2 lucky attendees can get their landing pages converted to a Conversational
Landing Page for FREE.
Apply here - http://bit.ly/tarsoffer

21. Thank You!
Q&A