Your website can be like a maze for your visitors, but not the one they’ll have fun exploring! Instead, they’re more likely to exit and find what they want elsewhere. That’s why it is important to identify the exact friction points in their onsite experience to clear their path to conversion. In this live website teardown, Jon MacDonald, Founder and President, The Good, will use heatmap data from real websites and share insights that marketers tend to miss out on. Watch the recording here - https://vwo.com/resources/webinars/how-to-fuel-more-experiments-heatmap-data/

1. Conversion Rate Optimization:
Live Landing Page Teardown
Vipul Bansal
Co- Marketing Manager,
VWO
Jon MacDonald
Founder and President, The Good

2. Hi! I’m Jon, CEO of The Good.
We help companies increase
online sales through conversion
rate optimization.
Our services convert more of
your existing website traffic
into buyers.

3. Today’s Agenda
Conversion Rate Optimization: Live Landing Page Teardown
Introduction What is CRO? Landing Page
Teardown
Q & A

4. What is CRO?
How The Good Defines
Conversion Rate Optimization

5. What is conversion rate optimization?
A data-backed system for increasing the percentage of website
visitors that convert into customers, or more generally, take any
desired action on a webpage.

6. What is conversion rate optimization?
A data-backed system for increasing the percentage of website
visitors that convert into customers, or more generally, take any
desired action on a webpage.

7. What is conversion rate optimization?
A data-backed system for increasing the percentage of website
visitors that convert into customers, or more generally, take any
desired action on a webpage.

8. What is conversion rate optimization?
A data-backed system for increasing the percentage of website
visitors that convert into customers, or more generally, take
any desired action on a webpage.

9. What is conversion rate optimization?
A data-backed system for increasing the percentage of website
visitors that convert into customers, or more generally, take any
desired action on a webpage.

10. Four Key Types of Data
Analytics Heatmaps
User Testing A/B Testing

11. Four Key Types of Data
Analytics Heatmaps
User Testing A/B Testing

12. Four Key Types of Data
Analytics Heatmaps
User Testing A/B Testing

13. Four Key Types of Data
Analytics Heatmaps
User Testing A/B Testing

14. Landing Page
Teardown

15. tukshoes.com

41. Conversion Rate Optimization
Landing Page Assessments

42. Jon MacDonald
jon@thegood.com
Insight Email Sign-up
thegood.com/sign-up
Get Your Own
Landing Page Assessment
thegood.com/LPA

43. Q&A
What questions can I answer?