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Web 2.0   The business revolution
Introduction   ,[object Object],Key principles of Web 2.0 applications: the web as a  platform  ; data as the driving force;  network effects  created by an  architecture of participation ; innovation in  assembly of systems  and sites composed by pulling together features from distributed, independent developers (a kind of "open source" development); lightweight  business models  enabled by content and service syndication the end of the software adoption cycle ("the perpetual beta") software above the level of a single device, leveraging the power of  The Long Tail . easy to pick up by early adopters.
Characteristics of "Web 2.0"   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 vs. Web 2.0   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Web As Platform

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Web 2 The business revolution