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Building Relationships that Matter
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Best practices in Direct Marketing,[object Object]
Best practices in Direct Marketing
How it worked for Coupons.com,[object Object]
Best practices in Direct Marketing
How it worked for Coupons.com
B2B Mythbusting,[object Object]
Chapter 1What’s new in DM?
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Kevin’s bet pays off!
ENGAGE ENGAGE
Common Sense Media
Chapter 3Best practices
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20%
20%
35%
35%
50%
50% 50%
Putting It All TogetherCase Study
The Goal ,[object Object]
Communicate unique value proposition
Set up our sales team for success,[object Object]
The Sitelet
Results
Bottom Line ,[object Object]
More than 25 new clients
ROI of over 300% on near-term revenue,[object Object]
Myth #1 It’s next to impossible to reach senior-level executives.
Myth #2 Complex value propositions can’t be delivered credibly through creativity.
Myth #3 Mass marketing can’t be personal.
Myth #4 It’s hard to reliably measure the ROI in marketing.

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