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Who responded?
• Global survey of
2200 marketers

• Focused on datadriven marketing
and the intersection
of marketing and
data

2

10/3/2013

Teradata Confidential
What is data-driven marketing?

Data-driven marketing is the process of
collecting and connecting large amounts of
online data with traditional offline data rapidly analyzing and gaining cross channel
insights about customers – and bringing those
insights to market via a highly-relevant
marketing campaign tailored to the customer,
at their point of need.

3

10/3/2013

Teradata Confidential
What’s trending?

4

10/3/2013

Teradata Confidential
What kind of data are marketers using?

5

10/3/2013

Teradata Confidential
How well are marketers using data?
000110
010101
001110

45% of marketers believe
that data is their company’s
most underutilized asset

6

10/3/2013

Teradata Confidential
Marketers must be data-driven

78% of marketers feel
pressure to become more
data-driven
Teradata Data-Driven Marketing Survey 2013, Global

7

10/3/2013

Teradata Confidential
What are marketers focused on?

8

10/3/2013

Teradata Confidential
Efficiency? Hardly…

Only 1/3rd of marketing
departments have embedded
a data-driven marketing
culture into their standard
processes
Teradata Data-Driven Marketing Survey 2013, Global

9

10/3/2013

Teradata Confidential
Stop pointing fingers!

10

10/3/2013

Teradata Confidential
And we wonder why…

75% of marketers
who attempt to
calculate ROI report
some kind of problem
Teradata Data-Driven Marketing Survey 2013, Global

11

10/3/2013

Teradata Confidential
Where is your company?

12

10/3/2013

Teradata Confidential
Build your competitive advantage today

13

10/3/2013

Teradata Confidential

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  • 1.
  • 2. Who responded? • Global survey of 2200 marketers • Focused on datadriven marketing and the intersection of marketing and data 2 10/3/2013 Teradata Confidential
  • 3. What is data-driven marketing? Data-driven marketing is the process of collecting and connecting large amounts of online data with traditional offline data rapidly analyzing and gaining cross channel insights about customers – and bringing those insights to market via a highly-relevant marketing campaign tailored to the customer, at their point of need. 3 10/3/2013 Teradata Confidential
  • 5. What kind of data are marketers using? 5 10/3/2013 Teradata Confidential
  • 6. How well are marketers using data? 000110 010101 001110 45% of marketers believe that data is their company’s most underutilized asset 6 10/3/2013 Teradata Confidential
  • 7. Marketers must be data-driven 78% of marketers feel pressure to become more data-driven Teradata Data-Driven Marketing Survey 2013, Global 7 10/3/2013 Teradata Confidential
  • 8. What are marketers focused on? 8 10/3/2013 Teradata Confidential
  • 9. Efficiency? Hardly… Only 1/3rd of marketing departments have embedded a data-driven marketing culture into their standard processes Teradata Data-Driven Marketing Survey 2013, Global 9 10/3/2013 Teradata Confidential
  • 11. And we wonder why… 75% of marketers who attempt to calculate ROI report some kind of problem Teradata Data-Driven Marketing Survey 2013, Global 11 10/3/2013 Teradata Confidential
  • 12. Where is your company? 12 10/3/2013 Teradata Confidential
  • 13. Build your competitive advantage today 13 10/3/2013 Teradata Confidential