1. What does Growth Mean to
Penton?
10-minute Presentations On:
- Insights and Decision Solutions, with Sanjay Murtha
- Right to Win On-Line Education, with Warren Bimblick
- Mobile Community - Our Engagement Engine, with Joe
Territo
- Expo 365, with Fred Linder

2. Partnerships with accreditors
• Partnerships with accreditors -we have the content - we can
produce the articles and webinars for credit Partnerships - live
conference speakers who are industry experts - very hands on Small
business and family business education
• Industries that don't have standards - create them I.e. hvac You
want this seal, here's what you need to do to earn it. Do research
as to what industries it would work.
• Target certifications to grads in trades looking for certification to
beef up their resumes.
• Partner with a university - professional b2b Articles with standards
of industry with a test at the end. Companies make their employees
read and take tests.
• We have audience expertise and content so we have right to win

3. Expo 365
• Linking franchise
• Social media
• In a live environment your experience is rich, how do we keep that live? When people register,
identify their needs of what they are looking for such as who do you want to meet, what do u want
to learn. Can extend past show.
• Per-determined way to continue with their needs Professional match.com - getting people to talk to
each other Figure out what both exhibitor and attendee want
• Being in the daily life
• If we are really going to connect the dots, how do we become the main lead on positioning?
• We could be that aggregator?
• Continue the education - webinars
• Continue education virtually
• More post show marketing sending out videos, recaps of education
• Changing behaviors
• Advisory board of suppliers and attendees include show Internal outside thinking Guest bloggers of
experts in the industry Internal team to post more on social media tweets, Facebook

4. Linking the Franchise / Extended Networking:
Audience Engagement
• Invitations vs. promotions - i.e. LinkedIn - Invite to join the online
community - needs to integrate into current community (vs.
creating a separate community)
• Become a VIP = special seating, fast registration, based on virtual
engagement
• Virtual meet-ups - Birds of a feather - specialty group 'room mom'
who is someone in the community that has 'super status' -
Potential Penton expert as moderator (or 'room mom')
• Platform needs to be very integrated with current online
community
– single sign on
– knows who you are, what status you have in community
• Example of Salesforce.com and chatter - where post event they
have multiple groups that you can engage with, follow people

5. Being in the Daily Life: Right to Win
• Provide incentives to continue engagement online - constant offering of
solution -give points to people who participate to give special
• Online trainings are test beds for workshops - pre-requisites for the events
• Create a webinar for the in-person sessions you were not abel to attend
• Birds of a feather session doesn't stop at in-person event - extend post
event
• Access to others who have done it / can 'help me solve my problems'
• Screen people / segment based on roles to qualify to put into events
• Have content available throughout the year to keep it relevant -
aggregation?
• Don't let the sales people take over the community
• Keep vendors out
• Need a moderator

6. Changing Behaviors: Talent
• Audit to uncover influencers that may be
unknown to us - already adept at knowing the
community
• Empowering our community manager to take
charge - we want you to be a 'super delegate' at
the event
• Incentive for 'super delegate' is to help define the
content for the event
• Match making - set up meetings based on
community user needs / questions they are
asking - peer to peer

7. Expo 365
• Audience engagement
• - replicate live virtually
• Videos, editors, event capture - virtual , basically a replication or is it a piece Narrow and
focus- pre Paid subscription- never ending trades how
• Slice- content, network, sales
• Right to win
• - before, live, after
• Complete and total footprint in space- single brand touches all Insights based on attendees-
research focus Content based on development Education
• Everything is connected
• So much noise- breadth of footprint, insights
• Talent
- resources and experts
• Speakers participate beyond show- video series, people like to have a voice Brand
ambassador Readers write- edit approves for post (Nrei model)
• Internal-
• Curating content- ways to get content

8. Expo 365 – Fred Linder
• Speaker communities -build a ranking system
• Give an attendee data base, provide an agenda with participants attending
• Buyer vs seller
• Level of expertise
• We hold the details of data
• Establish chat rooms that participants on a monthly, weekly etc. sign into and have sharing,
brainstorming, info provided from us to entice people to continually join, provide recognition
for participants too.
• Vote and rate content
• Build status in the community, what u do all year entitles u to extra at the conference, extra
badge, extra usually paid meeting, mentor status, savings if u bring a newbie.
• A primary focus of employee/team who has only focus of creating the 365 , team competes
against show but keeps idea of show as the mother ship. Incentives to attend the live event.
• Recognize the contributions of the community.

9. Expo 365 – Table 1
• Vertical is Waste.
• Creation of landfills
• Equipment needed (source data from EW)
• Sentivity to environmental issues
• Planning process
• Population growth/ density/ housing growth Age of infrastructure -
sewage, water % of income of municipality driven by services vs
manufacturing Recycling rules, single stream Life cycle of trash trucks,
tracks moving How is trash pick up paid for - private provider or public
service paid via taxes Local politicians that make decisions / decision
process Previous contractors for city - Previous service providers - legal,
accountants RFP frequency and average size.

10. Expo 365 – Table 4
• Linking the franchise:
• Frequent flier program in an app.
• Do stuff during the year to earn to give special privileges on site. have o do
community activities -- VIP, parties, ce credits Points of participation --
number of posts, blogs, uploading sharing content, getting benefits.
Gamify bring in sponsors. Complete profile, come to show over the top.
Encourage motivate. Have to select ambassadors. march madness to
reenergize the program.
• Being in daily life.
• Daily tweet. Login is points. Daily value. Create incentives.
• make an app groupon push. Trivia Tuesday. Silver gold platinum who's
going to manage this -- content teams. couple of retailers have a link
embedded in their intranets. Have content directly embedded. Add
content from live show.

11. Expo 365 – Insights/Talent
• Promote technologies that we are using
• Focus on development culture
• Recruit through users and audience
• Schools we can develop relationships
• Strong specific, clear job descriptions
• Military veterans
• Virtual and flexible workplaces
• Identify this as an area of growth, goals, right to win Identify pipeline to
get internal talent ready, grooming for positions/work

12. Expo 365 initiatives
• Audience engagement
• Lets lunch - use social profile to make connection on regional basis Business
match.com Bring a staff person, schedule regional events Forum community
Questions and networking resources Be anonymous, and connect if want to
Networking tools and matchmaking Council of key leaders, conference Alumni
regional groups
• Being in the daily life
• Three delivery channels
• Connections for all three and presence for all three in all Integration of user
database Single sign on Community app Content and community Regional events
Daily-ish Unique relevant content Session content update 60 day update, speaker,
content, follow up stories to content Newsle Feedly
• Changing behaviors
• Marketing services to help marketing customer Leveraging associated print
opportunities Smaller regional events Active forums User generated content