SlideShare une entreprise Scribd logo

The Intersection of Social Media and Direct

•Télécharger en tant que PPS, PDF•
•
Vivastream
Vivastream
TechnologieBusiness
1  sur  33
The Intersection of Social Media and Direct DMA: 2011 Conference & Exhibition
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL REVOLUTION
Key Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW SOCIAL MEDIA IS CHANGING THE LANDSCAPE ,[object Object],[object Object],[object Object],[object Object],[object Object]
IS SOCIAL MEDIA DIRECT MARKETING OR MASS BRANDING?
DIRECT RESPONSE VS. SOCIAL MEDIA ELEMENT DIRECT SOCIAL CREATIVE DEVELOPED BY BRAND OR AGENCY MANAGED BY BRAND OR AGENCY, BUT DEVELOPED BY CONSUMER BROADCAST INITIATED BY BRAND CUSTOMER GENERATED REACH LIMITED BY LIST QUANTITY AND QUALITY CUSTOMER’S NETWORK, BUT UNLIMITED MESSAGE CONTROLLED BY BRAND THROUGH CONTENT AND CREATIVE DRIVEN BY CONSUMER CALL TO ACTION OPEN, CLICK THROUGH, PURCHASE LIKE, INVITE, JOIN, FOLLOW METRICS IMPRESSIONS, CLICKS, CONVERSION +FAN BASE, FOLLOWERS, BRAND MENTIONS AND AFFINITY
SOCIAL MEDIA AS NEW DIRECT MARKETING ,[object Object],[object Object],[object Object],[object Object]
WORD OF MOUTH MARKETING “ Conventional Wisdom has long held that a dissatisfied customer tells ten people. But that is out of date. In the new age of social media, he or she has the tools to tell 10 million consumers virtually overnight.” – Gillen, The New Influencers, 2007
LEVERAGING SOCIAL MEDIA PLATFORMS
CONSUMERS VS. MARKETERS ON TWITTER ,[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDIES | ON SITE ,[object Object],New Facebook Send Button Facebook Connect Facebook Like on Product Listing Pages
CASE STUDIES | ON SITE & FACEBOOK ,[object Object],[object Object],Facebook Recommendations from a Brand Facebook Recommendations from a Friend Post Purchase Share
CASE STUDIES – ON SITE ,[object Object],TripAdvisor Facebook Personalization ShoeDazzle Shop with a Friend Small Site Personalization Plugins Amazon Facebook Wishlist Personalization
LEVI’S Example ,[object Object]
CASE STUDIES | ON FACEBOOK ,[object Object],Most Liked Tab on Facebook page Sponsored Ad that shows friend connections Sponsored Story
CASE STUDIES – ON FACEBOOK ,[object Object],[object Object],Retail Therapy’s Facebook app on Page Brand Tagging by a User
FACEBOOK COMMERCE
FACEBOOK COMMERCE – CURRENT EXAMPLES Barneys.com Bluefly.com
BRANDS EMBRACING NEW SOCIAL MARKETING
 
Coach ,[object Object]
Best Buy
SOCIAL MEDIA: LOOKING AHEAD
SOCIAL MEDIA: THE NEW CRM PROGAM ,[object Object],[object Object],[object Object]
SOCIAL MEDIA: THE NEW CUSTOMER SERVICE PLATFORM
SOCIAL MEDIA: THE NEW MARKET RESEARCH TOOL Dell Ideastorm Results - 4,800 ideas generated by employees - 150 ideas Implemented by Dell My Starbucks Idea Results - 70,000 Ideas in the first year - Many Ideas implemented - Starbucks VIP card - Buy coffee beans, get a free cup
SOCIAL MEDIA: MOVING FORWARD
PRIORITIZING NEXT STEPS BASED ON YOUR OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA USING DIRECT MARKETING PRINCIPLES ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU
 

Recommandé

The Intersection of Social Media and Direct
The Intersection of Social Media and Direct The Intersection of Social Media and Direct
The Intersection of Social Media and Direct Acxiom Corporation
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingDominic Mackenzie
 
Social Media Presentation-SCORE390
Social Media Presentation-SCORE390Social Media Presentation-SCORE390
Social Media Presentation-SCORE390bburgess7
 
Socialize the Enterprise
Socialize the EnterpriseSocialize the Enterprise
Socialize the EnterpriseOgilvy
 
Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Eric Weaver
 
Social Media Advertising for Businesses
Social Media Advertising for BusinessesSocial Media Advertising for Businesses
Social Media Advertising for BusinessesInnovateBurlington
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingActa School
 
Social media brockville
Social media brockvilleSocial media brockville
Social media brockvilleExisto Communications and Socio-Technologies
 

Recommandé

The Intersection of Social Media and Direct
The Intersection of Social Media and Direct The Intersection of Social Media and Direct
The Intersection of Social Media and Direct Acxiom Corporation
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingDominic Mackenzie
 
Social Media Presentation-SCORE390
Social Media Presentation-SCORE390Social Media Presentation-SCORE390
Social Media Presentation-SCORE390bburgess7
 
Socialize the Enterprise
Socialize the EnterpriseSocialize the Enterprise
Socialize the EnterpriseOgilvy
 
Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Eric Weaver
 
Social Media Advertising for Businesses
Social Media Advertising for BusinessesSocial Media Advertising for Businesses
Social Media Advertising for BusinessesInnovateBurlington
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingActa School
 
Social media brockville
Social media brockvilleSocial media brockville
Social media brockvilleExisto Communications and Socio-Technologies
 
social commerce
social commercesocial commerce
social commercetumetr1
 
CGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate PietrelliCGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate PietrelliKRP538
 
social media marketing
social media marketingsocial media marketing
social media marketingBhavuk Rastogi
 
Social media marketing ii
Social media marketing iiSocial media marketing ii
Social media marketing iiAbd El-Naby Marzouk
 
Social media for advertisement
Social media for advertisementSocial media for advertisement
Social media for advertisementKandarp Prajapati
 
Social commerce slideshare
Social commerce slideshareSocial commerce slideshare
Social commerce slideshareUnderlined
 
Social Commerce - new trends, integration and changing consumer behavior
Social Commerce - new trends, integration and changing consumer behaviorSocial Commerce - new trends, integration and changing consumer behavior
Social Commerce - new trends, integration and changing consumer behaviorViosk International
 
PMCA Digital Marketing & Social Media Marketing Seminar
PMCA Digital Marketing & Social Media Marketing Seminar PMCA Digital Marketing & Social Media Marketing Seminar
PMCA Digital Marketing & Social Media Marketing Seminar Marni Blythe Borelli
 
Niche social media sites in Business Purpose
Niche social media sites in Business PurposeNiche social media sites in Business Purpose
Niche social media sites in Business PurposeAnurup Das
 
IBAT-SocialMediaCaseStudies
IBAT-SocialMediaCaseStudiesIBAT-SocialMediaCaseStudies
IBAT-SocialMediaCaseStudiesDigital Insights - Digital Marketing Agency
 
Social marketing 7min.ppt
Social marketing 7min.pptSocial marketing 7min.ppt
Social marketing 7min.pptmohammed badruddeen
 
Why you need social media for your business
Why you need social media for your businessWhy you need social media for your business
Why you need social media for your businessMapplinks
 
MARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonnaMARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonnaPRECIOUS OGBONNA
 
Lucidity london how your business could use social media (2014)
Lucidity london how your business could use social media (2014)Lucidity london how your business could use social media (2014)
Lucidity london how your business could use social media (2014)Guy Steele-Perkins
 
Online Marketing PPT
Online Marketing PPTOnline Marketing PPT
Online Marketing PPTPriyanka Shinde
 
Social media
Social mediaSocial media
Social mediaJoanneHemingway
 
Social media marketing in India – A Case Study
Social media marketing in India – A Case StudySocial media marketing in India – A Case Study
Social media marketing in India – A Case StudyKarthik Balasubramani
 
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...ProductCamp SoCal
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.comHenslee57
 
The Intersection of Social Media and Direct
The Intersection of Social Media and DirectThe Intersection of Social Media and Direct
The Intersection of Social Media and DirectVivastream
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
 
Social media for business
Social media for businessSocial media for business
Social media for businesstjwheatcroft
 

Contenu connexe

Tendances

social commerce
social commercesocial commerce
social commercetumetr1
 
CGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate PietrelliCGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate PietrelliKRP538
 
social media marketing
social media marketingsocial media marketing
social media marketingBhavuk Rastogi
 
Social media for advertisement
Social media for advertisementSocial media for advertisement
Social media for advertisementKandarp Prajapati
 
Social commerce slideshare
Social commerce slideshareSocial commerce slideshare
Social commerce slideshareUnderlined
 
Social Commerce - new trends, integration and changing consumer behavior
Social Commerce - new trends, integration and changing consumer behaviorSocial Commerce - new trends, integration and changing consumer behavior
Social Commerce - new trends, integration and changing consumer behaviorViosk International
 
PMCA Digital Marketing & Social Media Marketing Seminar
PMCA Digital Marketing & Social Media Marketing Seminar PMCA Digital Marketing & Social Media Marketing Seminar
PMCA Digital Marketing & Social Media Marketing Seminar Marni Blythe Borelli
 
Niche social media sites in Business Purpose
Niche social media sites in Business PurposeNiche social media sites in Business Purpose
Niche social media sites in Business PurposeAnurup Das
 
Why you need social media for your business
Why you need social media for your businessWhy you need social media for your business
Why you need social media for your businessMapplinks
 
MARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonnaMARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonnaPRECIOUS OGBONNA
 
Lucidity london how your business could use social media (2014)
Lucidity london how your business could use social media (2014)Lucidity london how your business could use social media (2014)
Lucidity london how your business could use social media (2014)Guy Steele-Perkins
 
Social media marketing in India – A Case Study
Social media marketing in India – A Case StudySocial media marketing in India – A Case Study
Social media marketing in India – A Case StudyKarthik Balasubramani
 
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...ProductCamp SoCal
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.comHenslee57
 

Tendances (19)

social commerce
social commercesocial commerce
social commerce
 
CGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate PietrelliCGA 2008: Innovative Marketing Kate Pietrelli
CGA 2008: Innovative Marketing Kate Pietrelli
 
social media marketing
social media marketingsocial media marketing
social media marketing
 
Social media marketing ii
Social media marketing iiSocial media marketing ii
Social media marketing ii
 
Social media for advertisement
Social media for advertisementSocial media for advertisement
Social media for advertisement
 
Social commerce slideshare
Social commerce slideshareSocial commerce slideshare
Social commerce slideshare
 
Social Commerce - new trends, integration and changing consumer behavior
Social Commerce - new trends, integration and changing consumer behaviorSocial Commerce - new trends, integration and changing consumer behavior
Social Commerce - new trends, integration and changing consumer behavior
 
PMCA Digital Marketing & Social Media Marketing Seminar
PMCA Digital Marketing & Social Media Marketing Seminar PMCA Digital Marketing & Social Media Marketing Seminar
PMCA Digital Marketing & Social Media Marketing Seminar
 
Niche social media sites in Business Purpose
Niche social media sites in Business PurposeNiche social media sites in Business Purpose
Niche social media sites in Business Purpose
 
IBAT-SocialMediaCaseStudies
IBAT-SocialMediaCaseStudiesIBAT-SocialMediaCaseStudies
IBAT-SocialMediaCaseStudies
 
Social marketing 7min.ppt
Social marketing 7min.pptSocial marketing 7min.ppt
Social marketing 7min.ppt
 
Why you need social media for your business
Why you need social media for your businessWhy you need social media for your business
Why you need social media for your business
 
MARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonnaMARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonna
 
Lucidity london how your business could use social media (2014)
Lucidity london how your business could use social media (2014)Lucidity london how your business could use social media (2014)
Lucidity london how your business could use social media (2014)
 
Online Marketing PPT
Online Marketing PPTOnline Marketing PPT
Online Marketing PPT
 
Social media
Social mediaSocial media
Social media
 
Social media marketing in India – A Case Study
Social media marketing in India – A Case StudySocial media marketing in India – A Case Study
Social media marketing in India – A Case Study
 
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.com
 

Similaire à The Intersection of Social Media and Direct

The Intersection of Social Media and Direct
The Intersection of Social Media and DirectThe Intersection of Social Media and Direct
The Intersection of Social Media and DirectVivastream
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
 
Social media for business
Social media for businessSocial media for business
Social media for businesstjwheatcroft
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentationbburgess7
 
Demystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprDemystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprAdrian Teo
 
How your business could use social media
How your business could use social mediaHow your business could use social media
How your business could use social mediaGuy Steele-Perkins
 
Social Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small BusinessSocial Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small BusinessMaverick Mav
 
10 social media marketing trends
10 social media marketing trends10 social media marketing trends
10 social media marketing trendsDavid Lewis
 
Traditional v social
Traditional v socialTraditional v social
Traditional v social- Irv -
 
A deep look at Social Media
A deep look at Social MediaA deep look at Social Media
A deep look at Social MediaMatt Hames
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaadityabelde2
 
Webinar Social Selling for Sales Teams
Webinar Social Selling for Sales TeamsWebinar Social Selling for Sales Teams
Webinar Social Selling for Sales TeamsDoble Group, LLC
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
 
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
How to converge Media: 3 Steps to Bring Together Paid, Owned & EarnedHow to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
How to converge Media: 3 Steps to Bring Together Paid, Owned & EarnedAndrea Berberich
 
Social media and you
Social media and youSocial media and you
Social media and youGordon Diver
 

Similaire à The Intersection of Social Media and Direct (20)

The Intersection of Social Media and Direct
The Intersection of Social Media and DirectThe Intersection of Social Media and Direct
The Intersection of Social Media and Direct
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
 
Social media for business
Social media for businessSocial media for business
Social media for business
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Why Social Media?
Why Social Media?Why Social Media?
Why Social Media?
 
Demystify social media & business benefits 21 apr
Demystify social media & business benefits 21 aprDemystify social media & business benefits 21 apr
Demystify social media & business benefits 21 apr
 
How your business could use social media
How your business could use social mediaHow your business could use social media
How your business could use social media
 
DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011
 
iFront 2010 prezentacija na Alex Sass
iFront 2010 prezentacija na Alex SassiFront 2010 prezentacija na Alex Sass
iFront 2010 prezentacija na Alex Sass
 
Online / digital PR
Online / digital PROnline / digital PR
Online / digital PR
 
Social Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small BusinessSocial Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small Business
 
10 social media marketing trends
10 social media marketing trends10 social media marketing trends
10 social media marketing trends
 
Traditional v social
Traditional v socialTraditional v social
Traditional v social
 
A deep look at Social Media
A deep look at Social MediaA deep look at Social Media
A deep look at Social Media
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Social media
Social mediaSocial media
Social media
 
Webinar Social Selling for Sales Teams
Webinar Social Selling for Sales TeamsWebinar Social Selling for Sales Teams
Webinar Social Selling for Sales Teams
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
 
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
How to converge Media: 3 Steps to Bring Together Paid, Owned & EarnedHow to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
 
Social media and you
Social media and youSocial media and you
Social media and you
 

Plus de Vivastream

Exchange Solutions Datasheet_Ecommerce
Exchange Solutions Datasheet_EcommerceExchange Solutions Datasheet_Ecommerce
Exchange Solutions Datasheet_EcommerceVivastream
 
Exchange Solutions Datasheet_Customer Engagement Roadmap
Exchange Solutions Datasheet_Customer Engagement RoadmapExchange Solutions Datasheet_Customer Engagement Roadmap
Exchange Solutions Datasheet_Customer Engagement RoadmapVivastream
 
Vivastream Poster
Vivastream PosterVivastream Poster
Vivastream PosterVivastream
 
Vivastream Poster
Vivastream PosterVivastream Poster
Vivastream PosterVivastream
 
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksBreaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksVivastream
 
EY Smart Commerce Report
EY Smart Commerce ReportEY Smart Commerce Report
EY Smart Commerce ReportVivastream
 
EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014Vivastream
 
EY Global Consumer Banking Survey
EY Global Consumer Banking SurveyEY Global Consumer Banking Survey
EY Global Consumer Banking SurveyVivastream
 
Automation for RDC and Mobile
Automation for RDC and MobileAutomation for RDC and Mobile
Automation for RDC and MobileVivastream
 
Healthcare Payments Automation Center
Healthcare Payments Automation CenterHealthcare Payments Automation Center
Healthcare Payments Automation CenterVivastream
 
Next Generation Recognition Solutions
Next Generation Recognition SolutionsNext Generation Recognition Solutions
Next Generation Recognition SolutionsVivastream
 
Automation Services
Automation ServicesAutomation Services
Automation ServicesVivastream
 
Company Overview
Company OverviewCompany Overview
Company OverviewVivastream
 

Plus de Vivastream (20)

Exchange Solutions Datasheet_Ecommerce
Exchange Solutions Datasheet_EcommerceExchange Solutions Datasheet_Ecommerce
Exchange Solutions Datasheet_Ecommerce
 
Exchange Solutions Datasheet_Customer Engagement Roadmap
Exchange Solutions Datasheet_Customer Engagement RoadmapExchange Solutions Datasheet_Customer Engagement Roadmap
Exchange Solutions Datasheet_Customer Engagement Roadmap
 
Test
TestTest
Test
 
Tcap
TcapTcap
Tcap
 
SQA
SQASQA
SQA
 
Jeeva jessf
Jeeva jessfJeeva jessf
Jeeva jessf
 
Vivastream Poster
Vivastream PosterVivastream Poster
Vivastream Poster
 
Vivastream Poster
Vivastream PosterVivastream Poster
Vivastream Poster
 
APEX
APEXAPEX
APEX
 
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksBreaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
 
EY Smart Commerce Report
EY Smart Commerce ReportEY Smart Commerce Report
EY Smart Commerce Report
 
EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014
 
EY Global Consumer Banking Survey
EY Global Consumer Banking SurveyEY Global Consumer Banking Survey
EY Global Consumer Banking Survey
 
Serano
SeranoSerano
Serano
 
Accura XV
Accura XVAccura XV
Accura XV
 
Automation for RDC and Mobile
Automation for RDC and MobileAutomation for RDC and Mobile
Automation for RDC and Mobile
 
Healthcare Payments Automation Center
Healthcare Payments Automation CenterHealthcare Payments Automation Center
Healthcare Payments Automation Center
 
Next Generation Recognition Solutions
Next Generation Recognition SolutionsNext Generation Recognition Solutions
Next Generation Recognition Solutions
 
Automation Services
Automation ServicesAutomation Services
Automation Services
 
Company Overview
Company OverviewCompany Overview
Company Overview
 

Dernier

Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Zilliz
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamUiPathCommunity
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024The Digital Insurer
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfOverkill Security
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusZilliz
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 

Dernier (20)

Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 

The Intersection of Social Media and Direct

  • 1. The Intersection of Social Media and Direct DMA: 2011 Conference & Exhibition
  • 2.
  • 3.
  • 5.
  • 6.
  • 7. IS SOCIAL MEDIA DIRECT MARKETING OR MASS BRANDING?
  • 8. DIRECT RESPONSE VS. SOCIAL MEDIA ELEMENT DIRECT SOCIAL CREATIVE DEVELOPED BY BRAND OR AGENCY MANAGED BY BRAND OR AGENCY, BUT DEVELOPED BY CONSUMER BROADCAST INITIATED BY BRAND CUSTOMER GENERATED REACH LIMITED BY LIST QUANTITY AND QUALITY CUSTOMER’S NETWORK, BUT UNLIMITED MESSAGE CONTROLLED BY BRAND THROUGH CONTENT AND CREATIVE DRIVEN BY CONSUMER CALL TO ACTION OPEN, CLICK THROUGH, PURCHASE LIKE, INVITE, JOIN, FOLLOW METRICS IMPRESSIONS, CLICKS, CONVERSION +FAN BASE, FOLLOWERS, BRAND MENTIONS AND AFFINITY
  • 9.
  • 10. WORD OF MOUTH MARKETING “ Conventional Wisdom has long held that a dissatisfied customer tells ten people. But that is out of date. In the new age of social media, he or she has the tools to tell 10 million consumers virtually overnight.” – Gillen, The New Influencers, 2007
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 20. FACEBOOK COMMERCE – CURRENT EXAMPLES Barneys.com Bluefly.com
  • 21. BRANDS EMBRACING NEW SOCIAL MARKETING
  • 22.  
  • 23.
  • 26.
  • 27. SOCIAL MEDIA: THE NEW CUSTOMER SERVICE PLATFORM
  • 28. SOCIAL MEDIA: THE NEW MARKET RESEARCH TOOL Dell Ideastorm Results - 4,800 ideas generated by employees - 150 ideas Implemented by Dell My Starbucks Idea Results - 70,000 Ideas in the first year - Many Ideas implemented - Starbucks VIP card - Buy coffee beans, get a free cup
  • 30.
  • 31.
  • 33.