1. Unleashing the Viral Power of Digital, Social, and Mobile Promotions
Components of a promotion:
 Ideation  Creative Design  Development
 Management  Measurement  Promoting
 Prizes  Fulfillment  Legal
Promotion Type Definition & When to Use
Sweepstakes  Winner selected from drawing at sweepstakes
conclusion
 Use Sweepstakes to keep things simple.
 Easy to execute, still drives impressive results.
Instant Win  Winner selected instantly
 Use Instant Win to get the most participation.
User-Generated Contest  Photo, Video, or Essay contests
 Use contests to increase engagement.
Trivia  Multiple Choice, True/False, Essay questions
 Use trivia promotions to educate consumers
about your product or service.
Coupons  Enter to receive a free coupon
 Use Coupons to drive sales.
Group Buying Promotions  Get $x deal when y# participate
 Use Group Buying to guarantee revenue.
Destination Type Definition
Microsite/Online  Promotion website
 Can also launch on your own website.
Instant Win  Facebook and Twitter
 Participants must “like” you on Facebook or
follow you on Twitter to participate.
Mobile  WAP Sites/Mobile Enabled Websites
 Text-to-Win
 QR Codes/Snap Tags
 Location-Based: Drive/reward in-store traffic
Digital Signage  In-store displays and flat screens
 Use as call to action for mobile, social, or
microsite.
Visit us at booth 421!
www.rapidimpact.com

2. Why Promotion Stats
1
PROMOTIONS INFLUENCE PURCHASING AND BOOST BRAND AWARENESS
75% of consumers who play sweepstakes and instant wins report they often make a product purchase as
a result of a promotion.
FACEBOOK PROMOTIONS HELP GAIN FOLLOWERS
2
Companies who run social media promotions have 2x the followers of those who don't.
SOCIAL AUDIENCES WANT BRANDS TO RUN PROMOTIONS
3
Promotions are the primary reason that consumers follow brands.
PROMOTIONS INCREASE OPT-INS & SALES
4
Brands report that it only takes an average of:
6.5 promotion plays to 10 opt-ins to 1 sale for every
generate an opt-in generate a sale 65 participants
PROMOTIONS ENGAGE ONLINE AUDIENCES
5
50% of online users like to enter promotions at least once a month.
MORE STATS
To view more stats on why promotions are an effective marketing tactic, visit:
www.rapidimpact.com/benefits/whypromotions.aspx
Learn How to Use Promotions to Incentivize Users to Market Your Brand for you!
 Rule of Thumb: Make participants feel like they have power to increase their odds.
 Reward Sharing with Extra Entries: Reward sharing or viral activities with extra promotion plays.
 Voting Contests: Incentivize users to share your promotions so they can get votes to win.
 Competition: Promotions with elements of competition incentivize users to share your promotion.
 Charity: Match plays or shares with donations to a nonprofit. Participants will share your promotion as a
goodwill effort.
1
Sweepstakestoday.com survey
2
Forrester
3
Razorfish
4
Capita Survey, 2011, 40% certainty
5
Forrester
Visit us at booth 421!
www.rapidimpact.com

3. Use Promotions to Converge the Latest Technologies!
 Promotions are conversion champs!
 Instead of estimating marketing effectiveness with impressions, use promotions as a call-to-action for all
marketing efforts.
 Spend 5% of your marketing budget on a promotion to: get measurable results from other marketing
efforts, increase engagement, obtain CRM data/opt-ins, create sales opportunities and more.
Marketing Medium Promotion Call to Action/Conversion Idea
Print (direct mail, magazines,  Scan QR code or Snap Tag on magazine ad to see if
newspapers) you're a promotion winner.
 Text to win
Online Banner Ads  Click ad to enter promotion!
Television or Radio  Text to win
In-store POS  Code on product package: Enter code online to see if
you won
 Text to win, scan QR code
Email  Provide email link to see if they're a winner
Social Media (Facebook, Twitter, etc)  Share special promotion play codes exclusively with
promotion social media followers.
 Run a promotion on Facebook or Twitter "Enter Now!"
Mobile  Run promotion on mobile enabled microsite
Online  Run promotion on online microsite
Latest Tools & Tips to Launch Lower-Cost and Higher-Impact Promotions
Promotion tips to drive sales: Tips to increase participation: Lower cost promotions:
 On package codes  Instant Win  Promotion automation tools:
 Mobile check in  Keep barriers to entry low  Wildfire
 Coupon Promotion  Short registration forms  Votigo
 Group Buying  Ease of technology  Rapid Impact
 Fun prize reveals  Digital Asset Re-Use
 Games or fun content  Include viral elements instead
 Relevant/fun prizes of media buys
Visit us at booth 421!
www.rapidimpact.com