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15.  Applied comprehensive global segmentation that provided core direction of the
key needs and wants of the target audience for every aspect of the new site
 Designed to focus on the convergence of the needs of all customer types
Designing Lenovo.com for the Visitor
Kevin
Go-getter
Cara
Social Savvy
Nick
Tech Trendsetter
SMB
Enterprise

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20. Lenovo 2.0: Mobile Web Leadership?
• Inconsistent user experiences by country
• Variation in breadth of global mobile footprint
• No leader delivering an end-to-end solution – Learn, Shop &
Support
Lenovo must move quickly to deliver a
differentiated mobile experience

21. What does that mean?
 Deliver a Lenovo Mobile-Optimized site globally
 Leveraging 1.0 framework
 Includes support of key launch campaigns
 Develop Mobile Expertise – Region & Global
 Deliver an Integrated Experience across
channels
Track Performance through Region Dashboards
Integrate Mobile Advertising into media plans
Must Deliver a Full Mobile Competency
1.
2.
3.
4.
5.

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