The document discusses the principles of effective business communication. It outlines several key aspects of completeness, conciseness, clarity, correctness, concreteness, consideration, courtesy, and follow-up communication that are important for effective messaging. The "10 Commandments" section emphasizes clarifying ideas before communicating, identifying the communication purpose, adapting to the environment, seeking advice, controlling overtones, conveying useful information, soliciting feedback, considering the future, supporting words with actions, and listening well.

1. Amity Business School

2. Amity Business School

3. Amity Business School
COMPLETENESS
The communication must be complete.
It should convey all facts required by the audience.
 It gives additional information and helps in
decision making

4. Amity Business School
CONCISENESS
 Conciseness means to compose the message in the
brief way.
 Concise communication provides short and essential
message in limited words to the audience
 Concise message is more appealing and
comprehensible to the audience.

5. Amity Business School
CLARITY
 Compose your message in that manner by which the receiver
clearly understands what you want to say.
 Using of facts and figures.
 It makes understanding easier.

6. Amity Business School
CORRECTNESS
 Correctness in communication implies that there are no
grammatical errors in communication.
 The message is exact and correct
 Using effective writing mechanisms.
 Checking accuracy of facts.

7. Amity Business School
CONCRETENESS
 Concrete communication implies being particular and clear
rather than fuzzy and general.
 Using familiar words supported with specific facts and figures
 Making use of words that are clear and that build the
reputation.
 Concrete messages are not misinterpreted.

8. Amity Business School
CONSIDERATION
 Consideration implies stepping into the shoes of
others
 Major focus should be on ‘You’ instead of ‘I’ and
‘We’.
 Show audience benefit.
 Focus on positive ideas

9. Amity Business School
COURTESY
 Courtesy in message implies the message should show the
sender’s expression as well as should respect the receiver.
 Message should be appreciative.
 Using expressions that show respect.
 Courteous message always implies positive and focused
impact at the audience.

10. Amity Business School
10 COMMANDMENT’S
CLARIFYING IDEAS BEFORE
COMMUNICATION
Before speaking we should systematically think
through the message and considering who will be
receiving or affected by it.
PURPOSE OF COMMUNICATION
Identify your most important goal and then
adapting ourselves to our language, tone and total
approach

11. Amity Business School
TAKE THE ENTIRE ENVIROMENT
What is being said, to whom and when are very important. Your skill lies in
how you say what and, of course the timing are of utmost importance. Adapt
you message to the environment
WHEN REQUIRED SEEK ADVISE FROM OTHER’S
Consulting others can give you additional insight regarding how best to
handle the communication. Also a third person not being directly involved can
provide unbiased inputs.

12. Amity Business School
CONTROLLING OVERTONES
We should not get involved in politics in any organization
We should stick to the basic content of the message
WHEN POSSIBLE, CONVEY USEFUL INFORMATION
People remember thing that are beneficial to them
Using crisp language and be clear

13. Amity Business School
FOLLOW UP COMMUNICATION
One must solicit feedback in ensuring that the receiver has understood the
message.
The manager must solicit feedback in ascertaining whether the subordinate
understands and are willing to comply with it.
COMMUNICATE WITH THE FUTURE, AS WELL AS
THE PRESENT IN MIND
Communication must be designed to meet the demands of the current situation as
well as future
Future prospective by promoting long-run organization efficiency.

14. Amity Business School
SUPPORT WORDS WITH DEEDS
In the final analysis, the most persuasive kind of communication is not what you
say but what you do.
When a man's action or attitudes contradict his words, we tend to discount what
he has said.
BE A GOOD LISTENER
Seek not only to understood but to understand
 Concentrate not only on the explicit meaning but on the implicit meanings

15. Amity Business School