Presentation of the masters thesis: Corporate Design Strategy and Branding: the Role of Design Management in Developing the Corporate Identity.

1. University of Ljubljana
Faculty of Economics & ICPE
Corporate Design Strategy
and Branding:
the Role of Design Management in
Developing the Corporate Identity
—Marko Savić MA

2. Agenda
1. Motivation for the thesis
2. Key findings
3. Future directions

5. ntribute to coherent design terminology

6. Contribute to
coherent
design
terminology.

7. 2. Key findings
+ branding&b. architecture
+ corporate identity
+ corporate design strategy

11. Corporate Identity Audit
Preparation Execution Results

12. Corporate Identity Audit
Preparation Execution Results
1.Select the audit
team.
2.Asess the key
elements in the
corporate identity.
3.Determine who
should be
interviewed.

13. Corporate Identity Audit
Preparation Execution Results
1.Select the audit 4. Conduct
team. audit interviews.
2.Asess the key 5. Audit corporate
elements in the identity factors.
corporate identity. 6. Summarize
3.Determine who salient points.
should be
interviewed.

14. Corporate Identity Audit
Preparation Execution Results
1.Select the audit 4. Conduct 7. Determine
team. audit interviews. the options
2.Asess the key 5. Audit corporate for change.
elements in the identity factors. 8. Present the
audit results,
corporate identity. 6. Summarize 9. Use the audit
3.Determine who salient points. data to
should be improve the
interviewed. corporate
identity.

17. 3. Future directions
+ Design management as
corporate culture
+ Design becoming strate-
gic partner to business
+ Design strategy for the
whole country

19. Design Sustainable
competitive
strategy advantage