You can use emails to engage close to 40% of Ecommerce app users. Here's how it works.

1. Email Retargeting for
Online Fashion
SEND EMAILS THAT PERFORM 2X BETTER!

2. A New Shade of Retargeting - Email
India’s second largest online fashion brand tried retargeting its app users via emails. Instead of sending
generic emails, the brand used emails to recommend relevant products and offers to every single user
that they were targeting.
PERSONALISED IN REAL-TIME
The products and offers recommended
for you are based on what you’ve looked
at, bought in the past on the brand’s
app.
AND DELIVERED!
Instead of sending standard marketing
communication, the brand explored a
stronger email engagement strategy with
personalization at its core.

3. Retargeted users
clicked on emails
Better open rates for
retargeted emails
What happened next?
33% 40%

4. HOW
EMAIL
RETARGETING
WORKS

5. Sending engaging emails is easy!
USER VISITS
YOUR
WEBSITE
Looks at watches
and drops off
USER RECIEVES
YOUR EMAIL
She silently
thanks you for the
reminder and
buys the watch
Now the
user
lands on
your App
USER CARTS
A WATCH
WHILE ON
THE APP
WEBSITE &
APP USER DATA
UNIFIED AND
CENTRALLY STORED
This helps you
understand the user
and
build relevant
recommendations
Reminding her
about the watch in
the cart
RETARGETING
EMAIL SENT
TO USER

6. Reach them
on mobile
Example of a retargeting email when opened on an iPhone

7. Reach
them on
Desktop
Example of a retargeting email when opened
on a desktop.

8. Want to
know more?
You can find me at @VizuryOneToOne & marketing@vizury.com