1. From Brazil
Thursday, November 11, 2010

2. How the world sees
Brazil
1500 consumers in 23 countries
Thursday, November 11, 2010

3. 01 76%
beaches
Thursday, November 11, 2010

4. 02 66%
exotic
atmosphere
Thursday, November 11, 2010

5. 03 61%
carnaval
Thursday, November 11, 2010

6. 04 59%
somewhere
unexplored
Thursday, November 11, 2010

7. 05 59%
music
Thursday, November 11, 2010

8. 06 51%
party
atmosphere
Thursday, November 11, 2010

9. 07 42%
sexy
brazilians
Thursday, November 11, 2010

10. 08 35%
football
Thursday, November 11, 2010

11. How Brazil sees Brazil
644 consumers in 1 country
Thursday, November 11, 2010

12. 01 49%
corruption
Thursday, November 11, 2010

13. 02 31%
“jeitinho”
(figure it out)
Thursday, November 11, 2010

14. 03 31%
football
Thursday, November 11, 2010

15. 07 27%
good humor
Thursday, November 11, 2010

16. 05 26%
badly behaved
Thursday, November 11, 2010

17. 06 25%
social inequality
Thursday, November 11, 2010

18. 04 25%
carnaval
Thursday, November 11, 2010

19. 08 21%
economic
growth
Thursday, November 11, 2010

20. The middle class
is emerging
US$ 700 - 2.683 / month
Thursday, November 11, 2010

21. Over
20 million in
the last
2 years
Thursday, November 11, 2010

22. Thursday, November 11, 2010

23. What are they
looking for now?
Thursday, November 11, 2010

24. Thursday, November 11, 2010

25. status
being seen by others
Thursday, November 11, 2010

26. Thursday, November 11, 2010

27. status
being seen through social media
Thursday, November 11, 2010

28. 3%
having
Thursday, November 11, 2010

29. 97%
experiencing
Thursday, November 11, 2010

30. sharing who
you are
Thursday, November 11, 2010

31. sharing
what you do
Thursday, November 11, 2010

32. sharing
what you
know
Thursday, November 11, 2010

33. sharing who
you know
Thursday, November 11, 2010

34. sharing
what you
like
Thursday, November 11, 2010

35. sharing
where
you’ve been
Thursday, November 11, 2010

36. People are spending much
more time interacting with
other people, and much less
time consuming content from
websites
Thursday, November 11, 2010

37. brands must
help people
experience
things and tell
their own
stories
Thursday, November 11, 2010

38. brand stories don’t create status
story
creates desire product
to have
Thursday, November 11, 2010

39. people’s stories create status that
gotta have
spark
creates desire
to engage
story
creates
context for
product
product
Thursday, November 11, 2010

40. Thursday, November 11, 2010

41. Thursday, November 11, 2010

42. Thursday, November 11, 2010

43. unimed video
Thursday, November 11, 2010

44. unimed twitter + analytics + % conversion
Thursday, November 11, 2010

45. Some ideas that
spark stories
Thursday, November 11, 2010

46. 01
Try mixing digital with
the real world
Thursday, November 11, 2010

47. Absolut Vodka
Glimmer
Thursday, November 11, 2010

48. Thursday, November 11, 2010

49. Thursday, November 11, 2010

50. Thursday, November 11, 2010

51. Instituto Mario Pena
Donate Words
Thursday, November 11, 2010

52. Thursday, November 11, 2010

53. Natura
Kayak Scented Banner
Thursday, November 11, 2010

54. Thursday, November 11, 2010

55. Swedish Post
Magic Christmas Card
Thursday, November 11, 2010

56. Thursday, November 11, 2010

57. 02
Try facilitating people’s
sharing
Thursday, November 11, 2010

58. Brazil’s elections
Donate your sharing
Thursday, November 11, 2010

59. Thursday, November 11, 2010

60. Coca-Cola
Coca-Cola Village
Thursday, November 11, 2010

61. Thursday, November 11, 2010

62. 03
Try enhancing people’s
lives through new services
Thursday, November 11, 2010

63. Nike
Nike Plus App
Thursday, November 11, 2010

64. Thursday, November 11, 2010

65. Buscofem
Girl’s tips
Thursday, November 11, 2010

66. Thursday, November 11, 2010

67. Thursday, November 11, 2010

68. Unimed-Rio
Rio de Janeiro Circuit
Thursday, November 11, 2010

69. Thursday, November 11, 2010

70. Best Buy
Twelpforce
Thursday, November 11, 2010

71. Thursday, November 11, 2010

72. 04
Try using existing
technologies and content
Thursday, November 11, 2010

73. French Connection
Youtique
Thursday, November 11, 2010

74. Thursday, November 11, 2010

75. Embratur
Visit Brazil
Thursday, November 11, 2010

76. Thursday, November 11, 2010

77. Someone...
e-penis
Thursday, November 11, 2010

78. Thursday, November 11, 2010

79. Itaucard
The next benefit
Thursday, November 11, 2010

80. Thursday, November 11, 2010

81. 05
Try allowing people to
change your ptoduct
Thursday, November 11, 2010

82. Havaianas / Threadless
Design your flip-flops
Thursday, November 11, 2010

83. Thursday, November 11, 2010

84. Wallpapers
Design your cover
Thursday, November 11, 2010

85. Thursday, November 11, 2010

86. Thursday, November 11, 2010

87. Vitamin Water
Design your flavor
Thursday, November 11, 2010

88. Thursday, November 11, 2010

89. 06
Try low motivation for
high participation
Thursday, November 11, 2010

90. Doritos
The world’s buggest bag
Thursday, November 11, 2010

91. Thursday, November 11, 2010

92. Thursday, November 11, 2010

93. Someone...
Save the Galvão Birds
Thursday, November 11, 2010

94. Thursday, November 11, 2010

95. “Shut up, Galvão”
Thursday, November 11, 2010

96. 07
Try rethinking offline
medias
Thursday, November 11, 2010

97. AXA Insurance
Interactive Magazine
Thursday, November 11, 2010

98. Thursday, November 11, 2010

99. Burger King
Wopper Face
Thursday, November 11, 2010

100. Thursday, November 11, 2010

101. How can you
start having
great ideas
that spark
stories?
Thursday, November 11, 2010

102. 01
Stop thinking in terms of
campaign cycles
Thursday, November 11, 2010

103. campaign
interest
year
before
campaign interest
plataform / service
year
today social media base
Thursday, November 11, 2010

104. Reallocating budget for
creating and supporting
continuous efforts.
You are building new
products!
Structure internally for
dealing with many
actions at any time.
Thursday, November 11, 2010

105. 02
Let the best idea come
from anywhere
Thursday, November 11, 2010

106. digital radio
package ooh
cinema
TV pop
newspaper magazine
guerilla sponsorship
Thursday, November 11, 2010

107. digital radio
package ooh
cinema CONSUMER pop
SERVICE
tv magazine
guerilla sponsorship
Thursday, November 11, 2010

108. Thursday, November 11, 2010

109. Pitch for the best ideas.
Review, determine best.
Players go back to their
focus and work
together.
Thursday, November 11, 2010

110. 03 ready to
Customers are
tell stories anywhere, so
be there!
Thursday, November 11, 2010

111. Thursday, November 11, 2010

112. 04
Allow others to fail
Thursday, November 11, 2010

113. Bowling
Thursday, November 11, 2010

114. Pinball
Thursday, November 11, 2010

115. Watch out for the
middle management =
risk averse!
Gets it right = pat on the
back
Gets ir wrong = fired
Thursday, November 11, 2010

116. from to
disruptive productive
Thursday, November 11, 2010

117. Спасибо
@gringo_nu
Thursday, November 11, 2010